Sarah Hughes

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Life Strategist & Executive Coach
Available for new clients
Available for new clients

This professional is available for new clients.

BRISTOL BS9 & Hereford HR4
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Hi, I’m Sarah Hughes, I am a life coach, executive coach and founder of Sarah Hughes Life Strategy and Executive Coaching. I can help you if life just doesn’t feel right for you any more. I work with clients who feel something just isn’t right any more. You may feel that you are not performing to the best of your abilities personally or professionally and you feel stuck and don’t know what to do. I can help to move you from confusion to clarity.

I know what this feels like. I knew something wasn’t right with me but I just couldn’t put my finger on it. I was struggling at home and at work, my personal relationships were being affected and I just wasn’t performing at my best at work. I had been promoted into a job I had longed for, but I just felt I didn’t fit in where I once knew with certainty that I did. I finally looked for a life coach who could help me with my situation. I’m so pleased that I did, because from the very first session things changed for the positive for me with my husband, my family and my job. My confidence grew and I learned to find my voice for what I valued most. 3 months later, the strategies and lessons I had learned through coaching became even more important, because I became seriously ill with M.E./CFS. This was obviously a very difficult time for me because I was unable to work and was ill for 8 years. What I finally realised though was that we learn far more from our adversities than we ever do from our easier times. I discovered how strong I really was and I learned who I truly was inside; that’s what coaching is all about, allowing us to discover the real us, because only then can we be truly authentic with ourselves and with others.

Recovery finally came for me when I discovered the work of Tony Robbins and was in a place to hear the message the illness was sent to teach me: “before you can help and be there for others, you need to know, love and understand yourself first” I started working very hard, listening to Tony Robbins’ work whenever I could, exercising every day, practised gratitude, affirmations and incantations and within 2 months (after 8 years on anti-depressants) I was free of the illness and fully recovered; no pain, no depression and a calmness within me for the first time in about 10 years! I was so impressed that I decided to train as a coach with the Robbins-Madanes’coach training school in California and since then I have helped a large number of clients to lift off the “masks” and discover who they truly are inside so that they can move forward in their lives.

Are you ready to learn the lesson life is sending you? Do you feel something just isn’t right at home or at work (because one affects the other)? Get in touch, I can promise you will feel more positive and able to cope from as early as the very first session.

How I help:

I can help you to discover what your true values are so that you can discover what's most important to you;
I can help you to recognise, understand and alter values’ conflicts in your life which may have been sources of contradiction in the past;
I can help you to prioritise all areas of your life so that you can discover not only what is most important to you, but also that you can strategically balance your work/life balance and help you to manage the energy and emotion for all that you truly care about in life.

If you feel I can help you, please do get in touch. I offer a 30 minute free coaching call. Flexibility is key at the moment, so I am more than happy to discuss your individual requirements based on your current financial situation.

Skype/Zoom/telephone coaching worldwide

Face to face (London and Herefordshire) - not currently available

Training, qualifications & experience

Life Skills Coaching - Advanced - Distinction - with Stonebridge Associated Colleges - 200 hours of training;

Strategic Intervention Coach Training - The Robbins-Madanes Centre for Strategic Intervention, California, USA - 100 hours of coach training.

5 years’ of coaching experience working with clients helping them become who they were always meant to be.

I am a Member of The Association for Coaching in London.

ACIS (Associate Member of the Chartered Institute of Secretaries and Administrators) London - Chartered Company Secretary.

I also have over 20 years' experience in multinational companies at a senior level, incorporating management, administration and legal work. Specialising in working with colleagues at all levels and departments including H.R., Finance, Legal, Tax, Sales and Marketing.

Member organisations

Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Burn out, Chronic Fatigue Syndrome, Adoption


Additional information

Coaching prices and packages are available upon request.

When I work

Monday - Friday 9 am - 9 pm Saturday - 8 am - 1 pm

Further information

Face to face location: I coach in convenient locations in London, Bristol and Herefordshire.

Virtual set up: Skype and Zoom coaching available for clients from other locations.


"I recently had the absolute pleasure of having a "Rules and Values" coaching session with Sarah . I found Sarah so warm and she has a real skill to put you at ease immediately . I am not fond of talking about myself , I think I almost felt like it was an indulgence ! However how I felt before the session couldn't be further from the reality of spending time with Sarah , after the session and beyond I felt I had achieved so much and she has literally opened my eyes to what was important to me . I can't recommend Sarah highly enough. Thanks again Sarah" Helen-Louise, Gloucestershire

"I had a 1hr session with Sarah and she was fab. Engaging, enthusiastic, practical and knowledgeable and I felt very comfortable in her company. The added bonus was the lemon cupcakes she made me - they were delicious! Thanks so much, Sarah." Leanna, Bristol

“I booked three sessions with Sarah when needing help figuring out which areas of my work and life needed most attention, and of what kind. How glad am I that I did. From the moment we began, Sarah started drawing out the most important issues from the jumble with her wonderful warmth, encouragement and humour. She helped me decide where to focus, offering a variety of super-simple, manageable, achievable strategies that brought my goals from beyond to within my reach. I returned to each next session with proof of much pretty immediate progress and success, and left feeling empowered, calmer and with way more belief in my abilities than before. So delighted. If you’re looking for someone to help you work out how to navigate your own particular Spaghetti Junction of life, work, the universe and everything, I heartily recommend that you go see Sarah.” Frances, Bristol

‘I was lucky enough to be introduced to Sarah by my local business network and I am so happy I was! I run a busy therapy business and have lots going on both on the home front as well as within my business. Her strategies not only helped me face challenges with a new sense of purpose but in a well structured manner that I could implement easily. Her recommendations on books to read and people to "follow" were also exceedingly useful, broadening my own knowledge and helping my client base. On a personal level Sarah is so easy to talk to, a great listening ear and sensible forthright responses to my "bumps in the road". Thanks again Sarah for your valuable input, it means a lot!.”’ Kate, Portishead

‘Sarah has such a lovely warm personality which puts you straight at ease. I went through a number of life changing circumstances and I am so glad that I had the support and guidance from Sarah. I feel like I am where I am meant to be in life, I have changed so much as a person and I can finally feel excited about the future- Sarah's coaching has been a life changing experience, I just wish I reached out and started this journey sooner. Thank you so much Sarah’ Elizabeth, Herefordshire

'Sarah has helped me to move forward with my recovery from ME. She is very knowledgeable about ME and is a very empathetic coach having recovered from the condition herself. Sarah taught me breathing techniques which are hugely helpful and other tools and techniques to use as needed. The detailed accounts that Sarah sent following each session served as very useful reminders of all that we covered as well as advice what to work on between sessions. I'm very grateful to Sarah for all her help and support. She is an inspiration!' Client, Bristol

'I came to Sarah when I really needed to transform my life through improving my self esteem and relationship issues. I had previously had lots of counselling and was slightly sceptical about life coaching, but decided to give it a go. I'm so glad that I did. Even after just a few sessions I started to feel more like the old me who was stronger and happier. The techniques that Sarah uses in her approach are extremely powerful and life changing. I am now in a much better place and able to cope with life's difficulties better than I ever could. I am eternally grateful to Sarah for the amazing work that she did with me. Thank you!' Kim, Bristol

"I love having Sarah Hughes as my coach. As a qualified coach myself I both understand the value of coaching and have found it difficult to find a good coach. I chose Sarah because of the insight and intuition she showed when helping a friend one day. My instincts were right! In the last 8 months we have talked about such a variety of things but all leading to the same goal - to help me get ready and set up my new business. I'm ready both emotionally and practically, way ahead of my own expectations. I cannot sum up properly here all the ways that Sarah has helped. In each session we have done something different. I think and move at high speed and Sarah is flexible with that, knowing when to let me flow and when to pause and reflect or maybe to challenge. I started off with an awareness of the process (this is inevitable when you coach yourself). Now I just trust her and launch into our session. It's a pleasure to recommend Sarah to you, as a coach. She's the best!" Michelle, Bristol

"I am living testimony to Sarah Hughes' amazing coaching skills - as is my mum. Sarah really is talented, compassionate, focused; she has all the important attributes of a great coach to guide you with care and compassion to finding your answers, thank you Sarah" Saira, Miami.

"Ever since the very first coaching session with Sarah, I have always felt listened to and supported. Sarah has the ability to ask exactly the right questions to help me clarify my thoughts and move forwards. I am now much clearer about where I want to go and how to get there. I strongly recommend Sarah to anyone thinking of coaching." Celia, Bristol


Hereford, Herefordshire, HR4

Type of session

In person


Sarah Hughes
Sarah Hughes