Sanna Jordansson Verified Professional Verified Professional
Verified Professional

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About me

My reason for founding Your Story Coaching comes from a deep-seated belief that we all have the potential to live genuinely story-worthy lives. My coaching practice is built on the principals of "Radical Candor for Radical Results".  This means that I ask that any potential clients are prepared to commit to a transformational change plan and that they are comfortable with a direct style of coaching.

My direct approach comes to an extent from being born and raised in Sweden with a set of values that has driven my approach to life:

  • Be direct
  • Be curious
  • And if you want to impress someone, it should be yourself.

Over the last few years, I have split my time between my work in London and my cabin in the remote woods of Sweden where I recharge and find my headspace.

Training, qualifications & experience

I have a portfolio of roles which include both executive and non executive director functions.

My experience include roles such as Global Director of People Strategy and Non-Executive Director for London's largest college group. on several Boards. My sector experience come both from financial services as well as architecture and design.

I am a qualified coach with a Diploma in Professional Coaching Mentoring (150h) and I am accredited through EMCC. 

I am also accredited through the Association for Coaching and hold chartered MCIPD.

Member organisations


Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.


Additional information

Depending on program chosen my rates sit between £375 and £500 per session. 

Programs and blocks of sessions will be more cost efficient per session than one-off sessions.

Payment plans are available on request.

Beaconsfield, HP9

Type of session

In person