Sam Dyer

Sam Dyer


96 Harley Street

020 3633 6055 / 07927 332334

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About me

Any of these sound familiar?

  • negative self-talk
  • difficulty setting and achieving goals
  • limiting beliefs holding you back
  • lack of confidence
  • bad habits you can't shake off
  • things from the past not dealt with

If yes - and you want to make a positive change - coaching is very likely to be great for you.

Raven Dragon is about helping people to become their own brand of awesome.

My name is Sam Dyer and I started Raven Dragon Ltd after studying for my NLP Practitioner qualification and then NLP Master Practitioner.

I love coaching and have helped people in business; people who want to better themselves; people suffering from ME, cancer, fibromyalgia, MS and more. I'm approachable and a great listener. And yet, I'll give you that push you need when you need it too.

Please feel free to ask any questions you may have.

Training, qualifications & experience

I am an ANLP (Association of NLP) recognised NLP Master Practitioner and HNLP Coach as well bringing in solution-focused hypnosis where suitable. I also have the benefit of real-world business experience, so can mentor and advise when helpful to do so.

NLP means Neuro-Linguistic Programming, a methodology and attitude of mind which leaves behind it a trail of techniques. ‘Classic Code NLP’ was first developed by Dr Richard Bandler and Dr John Grinder in the 1960s. More recently, ‘New Code NLP’ has been built upon the successes of classic code by Dr John Grinder, Carmen Bostic St. Clair and Michael Carroll.

HNLP is Humanistic Neuro-Linguistic Psychology is a particularly advanced branch of NLP developed by John Overdorf and Julie Silverthorn. It encompasses quantum physics, neuroscience, accelerated learning and more.

Member organisations


Other areas of coaching I deal with

Other areas I cover include: cancer, fibromyalgia, ME, MS, CFS, EDS.


For personal coaching, I generally charge on a per session basis. For business coaching, I normally charge an hourly rate. Depending on the work we are doing together, it may also be possible to create a monthly package.

I always like to start with a complimentary phone or video call meeting to make sure we have a good rapport and that you feel I'm the right coach for you.

Further information

I regularly work in London, Bristol, Bournemouth and Plymouth. I also have clients who I coach via Skype/Zoom/WhatsApp(video) as far away as the USA.

Launceston, PL15
London, W1G 7HY

Type of session

Online life coaching: Yes
Telephone life coaching: No
Face to face life coaching: Yes

Practical details

Sign language: Unspecified
Other languages: None


Wheelchair access: Unspecified


Weekends and evenings are possible if required.