Please note: I am unable to take further enquiries until 1st April 2020

Sally Brown, personal development and confidence coach

Bedford, Bedfordshire, MK40 3JB
Bedford, Bedfordshire, MK40 3JB

About me

If you’ve had enough of living with fear and self-doubt, you’ve come to the right place!
I’m a qualified and experienced coach and counsellor and I’m on a mission to help people beat anxiety, manage stress, and boost self-belief and self-confidence. I believe that with the right guidance, everyone can dismantle the inner beliefs and thinking patterns that undermine their peace of mind and hold them back in life. It’s so easy to keep struggling while hoping that somehow, things will get better. But why wait to start enjoying your life?

If you are ready for a different way of living, I’m here to help.

I coach people who have achieved a level of success in their career, often in creative professions or the public sector, but who feel their self-belief, confidence or personal image is holding them back from reaching their full potential. I have over two decades of experience of working at senior level in the media, so I know first-hand the challenges you can face in an industry where there is a lot of competition and pressure. I also have experience of the decisions involved in making the leap from employed to self-employed, and what’s involved in setting up and running a small business.

I am Chair Elect of the Coaching Division of BACP (British Association for Counselling and Psychotherapy) which keeps me up-to-date with the latest coaching thinking and theory. I am also a regular contributor to Coaching Today, the top journal for the coaching industry, and I write for the national press about emotional and psychological wellbeing.

If you are feeling stuck, coaching can help you reconnect with your focus, passion and motivation.  We also work to uncover your personal triggers for anxiety and self-doubt, and find the best strategies for managing them. Coaching can offer a source of impartial, non-judgemental support to help you navigate times of uncertainty and change and cope with difficult relationships with colleagues. It’s a chance to really think about what you want from your career, and how to get there. And I aim to make it an energising and enjoyable process.

How do I work?
I work face-to-face from my office in Bedford town centre, 45 minutes by train from London St Pancras. I also see clients in London by arrangement, and work online and by telephone.

What can I help with?
My coaching apporach is informed by the Personal Consultancy model, compassion-focussed therapy, and more recently, Nancy Kline's Thinking Environment. The heart of all the work I do is changing the relationship you have with yourself. I believe this is the foundation for building self-belief and confidence, and overcoming anxiety and related issues such as OCD and phobias, low mood and mood swings, procrastination and lack of motivation, toxic relationships, stress, sleep problems, self-sabotage and destructive patterns of eating and drinking. As I am a trained therapist as well as a coach, we can work at depth. I use my psychodynamic training to unlock destructive patterns in relationships. Techniques from CBT are also powerful at shifting unhelpful thinking patterns. There is always an emphasis on empowering you, and the ultimate aim is to equip you to become your own coach, enabling you to approach future challenges with greater resilience and confidence.

What training do I have?
My training and qualifications cover human relationships and development, the influence of lifestyle on mental health, and how our thinking habits and core beliefs influence our self-image and experience of life. I am committed to ongoing training and personal development. See below for details of my qualifications.

Training, qualifications & experience

Advanced Coaching, University of Oxford

NCFE Accredited Therapeutic Coaching Diploma  (Fusion Therapeutic Coaching)

Single Session Integrated CBT (SDS Seminars Ltd)
Post-Qualification Certificate in CBT Skills (WPF Therapy)
Essential Skills in Clinical Assessment  (WPF Therapy)
Diploma in Psychodynamic Counselling  (The Counselling Foundation)
Advanced Certificate in Psychodynamic Counselling  (The Counselling Foundation)
Foundation Certificate in Psychodynamic Counselling (The Counselling Foundation)
CPCAB Level 2 Certificate in Counselling Skills – Person-Centred  (Bedford College)
CPCAB Level 2 Certificate in Introduction to Counselling Skills – Person-Centred  (Bedford College)
LLB Laws, University College London

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Anixety, low confidence, returning to work, career transitioning

Photos & videos


I offer several programme options, from £60 per hour. Please email me for more details.

Further information

Registered member of the British Association for Counselling and Psychotherapy (no 686624). Member, BACP Coaching and BACP Private Practice.
Member, Association for Coaching (no 52673710)
Associate Member, The British Psychological Society’s Special Group in Coaching Psychology (447886)

Also registered with Counselling Directory.

12 St Cuthbert's Street
MK40 3JB

Type of session

Online life coaching
Telephone life coaching
Face to face life coaching
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair-accessible premises

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair access Unspecified


Sally Brown, personal development and confidence coach

Sally Brown, personal development and confidence coach