Meriel Swain: Sweet Success Coaching

Moreton-in-marsh GL56 & Stratford-upon-avon CV37 01386 701591 01386 701591 07793 201323 07793 201323
Moreton-in-marsh GL56 & Stratford-upon-avon CV37

About me

Hello, I'm Meriel. I'm an Executive and Transformational Performance Coach living in the South Midlands, and my company is called Sweet Success Coaching. I am particularly interested in helping businesses and people move through change. I work with small, medium and large businesses at all levels, and also with small business owners and individuals who are at some sort of crossroads in their life.

Choosing the right coach for you is really important. A good coach will put you at your ease and create a trusting and safe relationship with you. In my experience, there's no substitute for a gut reaction so please take up my offer of a free and informal chat before we decide whether to continue working together.

I've had a variety of roles during the last 30 years, nearly all of them in some kind  of leadership capacity, which gave me a great opportunity to develop my coaching skills. I set up on my own in 2012 and work either on client sites or from my base as Principal Associate at Motus Training near Stratford upon Avon.

Leadership is a specialism of mine. Don't be fooled into thinking leadership is just a work-thing. Although I'll be honest that it is often where the lack of it is most obvious. A typical scenario is when you've recently been promoted, perhaps managing people for the first time, or possibly a bigger or more senior team. The question which rumbles around in our heads is "I'm not sure who I need to be?". I find that sometimes those working at Director level are still struggling with this concept.

Maybe you are a small business owner stuck in a rut? You want to grow your business but can't seem to find the time. And you spend more and more time working in your business rather than on it, and unable to spend the time you would like with family and friends. If this resonates with you, I can help.

And if you are a busy Executive who wants a trusted confidante for a regular download, listening is at the top of a Coach's list of skills. Coaching will help you discover the authentic you, and your authentic leader. We'll look at beliefs and values, identity. We'll also look at perspectives, the power of language and inspiration.

I also work as part of a team delivering bespoke Corporate Wellbeing programmes. These intertwine physical and mental wellbeing and participants sign up for a five month programme of intensive on-site coaching.

Coaching is all about you. Listening and observing, asking insightful questions which will give you those lightbulb moments. Coaching removes the obstacles or blockers, the things which hold us back, so we can be propelled forward at greater speed, straight towards our life of choice.

I work on my own and have access to other highly-skilled colleagues, whose specialisms include TimeLine Therapy, Nutrition, Fitness and Sports Coaching.

Now you've read this far, maybe you'll take the next step and give me a shout?

Training, qualifications & experience

I hold a Diploma in Business and Life Coaching, awarded by the Association for Coaching in 2012. I also hold a Diploma in Neuro-Linguistic Programming, awarded by the Association for NLP, in 2012.
I'm also a GIPD from way back in 1992, and have spent much of my time working closely with HR.

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.


The Association for NLP

The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals.


I always meet new clients for a free and informal chat first. We'll find somewhere mutually convenient which offers some privacy and decent tea and coffee and allows us to explore what you want to achieve from the coaching.

I don't charge by the hour as I believe you are paying me to deliver results. If you are a business, then working on your site with you and your team on a day rate plus expenses is the norm. If you are an individual or small business owner, then I use sessions instead, and allow up to two hours a session. Sometimes we'll use all the time and sometimes we won't because you've had a breakthrough and it's a good point to close the session.

Please call me if you'd like to find out more.

Further information

You can also find me working as an Associate Coach at Motus Training near Stratford upon Avon ( I can see clients at either location, whichever is the most convenient.

Atherstone On Stour


Type of session

Face to face life coaching
Online life coaching
Telephone life coaching
Home visits

Practical details

Sign language
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Unspecified


Mondays to Fridays 8am to 5pm


Meriel Swain: Sweet Success Coaching

Meriel Swain: Sweet Success Coaching

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01386 701591


07793 201323
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