Maxine Croft, Life Coaching, NLP and EFT

Maxine Croft, Life Coaching, NLP and EFT

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About me

I am a qualified life coach, NLP, and EFT practitioner based in London.  As a life coach, I have seen my clients make tremendous progress in their lives.  Having the time and space to consider the direction that they want their lives to go in is invaluable.  In addition, to be able to talk freely and confidentially with someone who has no vested interest in those decisions, allows a person to really discover what they want.  In these conditions a person can also work out the steps they need to take to make the life they want become a reality.

However, I have also seen how knowing what we want and getting what we want can be hard.  It takes effort and determination.  In addition to that, sometimes our own thoughts, emotions and the limiting beliefs that we have picked up during the course of our lives can be our biggest obstacles.

It is for this reason that I use a combination of life coaching, NLP and EFT so that whilst practical steps forward can be identified in coaching sessions, the underlying and possibly subconscious blocks to progress can also be identified and worked on.

In my personal experience whilst we can all make profound changes in our lives with determination and effort, we can often get where we want to go a lot faster when we can move past our internal aswell as our external blocks.

Training, qualifications & experience

MA Psychology - Edinburgh University - 2.1
Diploma in Personal Performance Coaching - The Coaching Academy - Distinction
NLP Practitioner Programme with Neuroscience - ITS - Certified NLP Practitioner
Accredited Certified EFT Practitioner

Additional Training:

  • Stress Coaching
  • Mindfulness
  • Motivation
  • Neuroscience
  • Holistic Coaching
  • Confidence Coaching
  • Transactional Analysis
  • Behavioural Coaching

Counselling Skills Short Course - City University

Other areas of coaching I deal with

Weight Loss




'Thank you very much again for the fantastic coaching over the past weeks. I enjoyed every single session and they really helped me exploring different areas of my life, my thinking and my future. With the action plans we worked on, I feel well equipped and they give me confidence to continue practicing.’

Christina, Entrepreneur, Germany

'Working with Maxine was great - she is very supportive and a skilled coach. I personally like how she is very structured and always focuses on how to set an action plan to solve a problem. This approach helped me set goals and immensely progress in my business.’

Osha, Founder of ‘Become The Best of You’, New Zealand

‘Maxine helped me to set and achieve a number of goals. I found her approach to be very clear and sensitive. I felt she understood the issues I was facing and really helped me to articulate how to tackle them. It has quite literally changed my life - Maxine helped me to shift my perception of myself as a creative artist and I am now using my time more effectively and taking my work more seriously.’

Sophie, Actor and Writer, UK

‘I first agreed to sessions with Maxine to work on self-confidence and setting a clear focus for my career. Each session has been constructive and I’ve come away with significant progress made against the stated goals. I am very much clearer in my career goals and my confidence is improved. I also have a strong appreciation for coaching as a result.’

Tom, Entrepreneur, UK

'Feel more positive and motivated in terms of achieving the goals set and personal vision of how 2013 will play out. Made me aware of limiting beliefs I had and how to address these such that I am in a position to overcome obstacles and challenges.
The progress I have made in terms of self-development has provided me with plenty to reflect on and the confidence that I possess all that is necessary to build a successful future and achieve challenging yet exciting goals.
Sessions have put me in a position where I feel far more in control of my life by re-framing thoughts in the positive, prioritising those actions that will bring the most benefit to the direction I want to be heading in and by challenging my ‘shoulds’ and ‘coulds’.'

Simon, UK


I offer a pre-booked 30 minute consultation.

Please go to book in the free consultation or email me here.

Sessions cost £75 per hour.

London, SW18

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: No
Other languages: None


Wheelchair access: Unspecified

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