Matthew John (Affinity)

Matthew John (Affinity)

Chard Common
TA20 4HH

07963 702355

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About me

NLP & Clinical Hypnotherapy coaching sessions are designed to help address any issues you may have in your life right now that are holding you back. My goal is to give you the tools to take control of your thoughts and emotions and give you the personal freedom to fully enjoy your life and achieve whatever you want.

If you suffer from, feel you are held back by, or want to improve one or more of the following, please call me now and I can help you create a future that is full of personal freedom and fulfilment:

Are you unable to control your emotional state in certain situations?

Do you experience anxiety, fear, become frightened or stressed out?

Have you lost…?

…your confidence to attempt the things you know you should?

…your focus and motivation?

Do you have…?

…a phobia/fear that restricts you from fully enjoying your life?

…negative thoughts that stop you from enjoying parts or all of your life?

…doubts or beliefs that limit you and hold you back?

…unwanted habits?

Do you feel…?

…stuck with no options and no choices?

…that you are letting yourself or others down in some way?

…overwhelmed by sadness because of the loss of something or someone and are unable to come to terms with it?

Do you want to…?

…stop smoking?

…improve a relationship but are not sure how?

…lose weight?

…create wellbeing and relaxation?

Do you wish for or hope for a ‘better way’ because things are not working for you anymore?

To overcome or improve any of the above only a small number of sessions will be necessary. In some cases, even just a single session is required. I am confident on delivering positive change and outcomes and new ways of living that will work for you.

Training, qualifications & experience

  • Licensed Master Practitioner of NLP (Neuro-Linguistic Programming)
  • Licensed Trainer of NLP (by 'The Society of Neuro-Linguistic Programming)
  • Practitioner in Design Human Engineering
  • Clinical Hypnotherapist - (International College of Clinical Hypnotherapy)
  • Over 10 years of coaching experience in both personal and business environments.



Quit Smoking - £300. (2 sessions)

Anxiety - £395 (4 sessions)

Depression - £495 (6wk Programme)

Phobia's & Fears - £125 (1 session)

Weight Loss Series - £395 (4 sessions)

One off session - £125 (2hr session)

Further information

My Story

Past experience

I began my career in manufacturing and progressed successfully to senior levels as an operations manager and director, leading and managing people to achieve improved results.

During this time I repeatedly challenged myself by asking “how can we make this process better?” I also devoted much time talking and listening to people in order to find better ways of working. It was an approach instilled in me from the age of 12 when I came across a quote by Albert Einstein on the definition of insanity: "Doing the same thing over and over again and expecting a different result". Surprisingly for a 12 year old this had a real impact on me and ever since I have been applying the principle; 'if what you are doing is not working then do something different'. It is this approach that has brought me to where I am today. Latterly I moved into consultancy and leadership coaching and set up my own business Affinity Consultants, focused on helping SME's achieve their ambitions.


Over the years, working with numerous companies, one thing became very clear to me: When a business grows, the people become the most important asset to success. Yet in reality I noticed that more and more companies believed that many of their employees were underperforming. I was extremely interested and curious to know what was causing some people to underperform, whilst someone else in the same role with the same knowledge and skills was able to perform better.


It dawned on me that the reason for this significant difference was down to the way individual people think. Researching in to how I could help people improve the way they think about certain things I came across a book by Dr. Richard Bandler called "Using your brain for a change". Focussing on a human change ‘technology’ called NLP, it was truly fascinating. It started to answer a lot of questions on how and why people think differently to each other and, most importantly, how you can change the way your brain thinks about things.

Experimenting with some of the techniques on myself and close friends I was amazed at the instant results that could be achieved. Since then I have become a Licensed Master Practitioner of NLP (trained by Dr. Richard Bandler) and Licensed Trainer of NLP and I am now able to help people discover the personal freedom to enjoy and live a fulfilling life.

'Changing Peoples Lives For Good'

Chard, TA20 4HH

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes
Home visits: No

Practical details

Sign language: Unspecified
Other languages: None


Wheelchair access: Unspecified


Monday - Saturday 08:00 - 20:00 - Appointments