Liz Goodchild, Dip.TC

Liz Goodchild, Dip.TC

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Greater Manchester


07800 716197

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About me

Right now, you're probably a single Google search or self-help book away from figuring out exactly how to change your life, and yet despite the thousands of personal development articles and enough tricks, tools and "life hacks" to shake a stick at, you still don't do anything.


Because without actually taking the time to understand why you’re not doing anything about changing, it’s like trying to ride a horse that only has three legs.

You’re not gonna get very far.

If you don’t know why you’re spinning your wheels at work, rolling your eyes at the whole wide world, or wanting to bang your head against the nearest wall—don’t worry. Wanting to change is enough, and coaching with me will help you to get you there.

Are you ready to feel calm, content and completely unstoppable?

Good! You’ve found the right coach.

I’ll help you to understand why you do and think the things that you do—while looking at what you actually want from your life, what’s going on inside your head and most importantly, how you can start making changes that don’t have you heading for the door.

Moving forward means no-holds-barred honesty, and I pinky promise that getting underneath the excuses and digging into the real stuff is the ticket to helping what’s hurting you. Pleasantly nodding along would be doing you a huge disservice, right?

I’m a certified coach with years of experience helping hundreds of people to bumble less and do more, and yet beyond the qualifications nailed to my wall, I’ve learned how to help other people lead better lives through the lessons I’ve learned by living my own.

Training, qualifications & experience

Associate Certified Coach:
International Coaching Federation

Advanced Certificate in Counselling:
Kingston College, London

Diploma in Transformational Coaching:
Animas Institute, London

Certificate in Group Coaching & Facilitation
Animas Institute, London

Certificate in Existential Coaching under the teaching of Yannick Jacob
Animas Institute, London

Performance Coach Training under the teachings of Leon Taylor, Mike Weeks and Daryll Scott.

Member organisations


Other areas of coaching I deal with




Low self-esteem





Feeling stuck and indecisive


I work with my clients over 9 sessions; this generally spans 3-4 months of working together.

I charge £1350 in full or £250 monthly over 4 months with an initial £500 deposit.

But Liz, coaching seems like such a big investment. How can I justify the cost?

Think about all the things we’ve used to try and feel better: expensive holidays, pricey cars, steep mortgages, spur-of-the-moment shopping sprees, extravagant meals with a few too many cocktails—and the list goes on and on. While they look good and shiny on the surface, they’re all an attempt to feel a certain way—to feel better about who the hell we are and the life we’re living.

Yet people are scared to invest in coaching, likely because coaching is such an incredibly brave and courageous thing to do. It’s saying, “I’ve had enough of this.” It’s proclaiming, “I’m determined to make a change that lasts.” And it’s shouting, “No, I want more from life than this bullsh*t.” Let’s be real: holidays make us feel good, but they only last for two weeks a year. On the other hand, coaching gives us those same good feelings, but for life.

Further information

7 reasons I'm probably not the coach for you

I get a lot of emails from people enquiring about what kind of coach I am, and how I intend to help. I love these emails. I want to hug these emails and invite them round to my house so we can drink wine together and put the world to rights. At their core, they give me a chance to lay out the ground work, because while I’m good at what I do, I’m not actually for everyone. And since I always want the best for you, let me slap the facts on the table.

1. Sometimes, I struggle too. (Surprise!) Life is hard sometimes, and since I’m human, I’m not immune to the wily little bastards that come ‘round to rain on my proverbial parade. Some days, I want to crawl back into bed and marathon Netflix documentaries, thoroughly avoiding adulting. Some days I compare myself obsessively to other people. (Spoiler alert: No one wins at this game.) And some days, I spend all my time looking at how we’re wired so we can short the system and reboot.

2. My coaching process does not involve a quick-fix, 10 step plan. I go deep. Our sessions together will be a safe place for you to show up with all your fascinating and messy and complicated humanness. Moving forward means straight-up honesty from me, and I pinky promise that getting underneath the surface excuses and digging into the real stuff is the ticket to helping what’s hurting you.

3. I keep you accountable. If you say you’re going to do something, I’ll absolutely check in to see if you followed through. Trust me—I know it’s easy to say you’ll do something…and then really fucking hard to actually do it. I help you close that gap up tight.

4. My coaching draws from an integrated range of psychologically-grounded coaching frameworks, philosophies and techniques such as Person-Centred Theory, Transactional Analysis, Solution-Focused Coaching, Cognitive Behavioural Coaching and Mindfulness. This means that I don’t use any questionable pop-psychology tools and techniques and will never, ever guarantee you an overnight six-figure income from working 2 hours a days on a beach in Bali. (Remember how I promised I’d never lie to you? I’ll never lie to you.)

5. I’m hopeful, but not delusional. This means I work with reality, and if you’ve got a mortgage and 3 kids, I won’t tell you to quit your job to become a full-time knitter of tiny hats for squirrels. Instead of expecting you to shake it all up, throw out stability and dive into the centre of a volcano to find yourself, we’ll work with what you’ve got and make changes that’ll put you back in charge of your life.

6. I give positive psychology the side-eye. All those quotes on Pinterest telling you to just Think! Your Way! Happy! can go take a hike straight to hell. Ultimately, all those top-of-the-mountain quotes make us feel bad for being who we are and feeling how we feel. Instead of shouting mantras at you, my coaching focuses on why you’re thinking the way you are, what happens as a result, and how we can put work into those patterns to push forward.

7. I don’t edit myself. I swear when I write and I sometimes swear during coaching. Bottom line? I’m the same person online, offline, and in a karaoke bar. (And who doesn’t love karaoke bars?!) You’ll get all of me, all of the time.

Stalybridge, SK15
London, SW19

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: No

Practical details

Sign language: Unspecified
Other languages: None