About me

Hi, my name is Sean Ellis.

My mission as a coach is simple, to support the growth of the independent and small business sector in the UK. To help the 64% of the workforce that wants to start a business to make their dreams a reality. And to help existing independent and small businesses to grow, to thrive, and to be successful.

Business, like life, is in the transitions. The riskiest periods for any business, but particularly independent and small ones, are:

  • during the startup phases from conception to startup to survival
  • when growing
  • when transferring ownership
  • when pivoting and/or responding to external market changes

In other words, during periods of transformation and change.

But as well as risks, there are great opportunities within these transitions that go beyond just making it through. Approached in the right way there are what I call golden egg laying geese to be discovered. Things within your business or yourself that deliver self-sustaining value which make success even more certain.

Throughout my life my purpose has to been to find those golden egg laying geese in every situation.

That’s what led me to become a coach after 20 years of being in Business Change. And that’s why I focus on the small and independent business sector, because I fervently believe that this is where the UK’s golden egg laying geese are to be found. Those businesses that do or will deliver self-sustaining value to the UK economy, workforce, and culture long into the future. It’s my natural home.

As a business transition coach, my role is to help you steer your way through the periods of transformation and change as successfully as possible, helping you to discover those golden egg laying geese. And I believe I have a unique twin-tracked approach to this.

  • Using my extensive experience as a Business Analyst, drawing on best practices and structured models, I help you to identify and review key components of your business
  • Using the latest research in adult vertical development, and in particular Constructed Development Theory, I help you to develop key areas of your thinking (Cognitive Intentions)

The focus on vertical development (new ways of thinking) makes me different from many business coaches who often just focus on horizontal development (new skills and knowledge). What makes my approach particularly unique is two-fold:

  • I use an assessment of your thinking style to help define approaches to business interventions that support your vertical development
  • Using the Thinking Quotient (TQ) scale developed by Dr Darren Stevens as part of his Constructed Development research, we can now, for the first time, quantitatively measure improvements in your thinking; your vertical development.

To find out more about how I can help you to achieve your business ambitions, get in touch with me.

Training, qualifications & experience

in my time coaching, I have helped all sorts of people from different backgrounds achieve small and large goals, change behaviours, and make difficult life decisions. Whether it’s finding your life purpose or finding the motivation to get yourself to the gym, learning to say ‘yes’ to life or ‘no’ to unwanted demands on your time, or overcoming any obstacles that you put in the way of yourself, I have helped others and I can help you.

I am a member of the Association of Coaching (AC), and the International Coach Federation (ICF).  I am trained and qualified according to International Coaching Federation (ICF) standards and my membership status means that I am bound to follow their code of ethics (https://coachfederation.org/code-of-ethics).  You can be sure of my professionalism, and my commitment to being the best coach I can be for you.

I always respond personally to emails, so please do drop me a line at sean.ellis@live.co.uk and let me know your situation.

Other areas of coaching I deal with

  • Business start-up
  • Business Growth
  • Changing behaviour
  • Developing positive habits
  • Making decisions
  • Overcoming blockers
  • Success
  • Coach Mentoring


Additional information

Before I can agree to help you, we both have to agree that we can work together. That’s why your first discovery session is free. It will usually take 30 minutes and comes with no obligation to take our engagement further. We can discuss fees at that time.

Further information


A big thanks Sean! I have achieved so much over the last 9 months that would not have been possible without you.

Very early on you demonstrated positivity, motivating me to take personal responsibility for my future which resulted in a promotion with 40% pay rise within just a couple of short months. This demonstrated the art of the possible to me and I started to think bigger!

Because you are completely non-judgemental, you create a safe environment where I feel able to share anything and everything, and this means I now have a clear purpose/vision for my life, covering not just career, but family, friends, health and wellbeing.

Having a vision is one thing, but realising that ambition is something else. Because of your skilful use of the art of asking the right questions, I have been able to challenge my limiting beliefs, and make the decisive step to purse entrepreneurship. Being accepted into Cambridge Business school is my first step toward this.

I really value your attention, skill and support and know that it was a great investment having you as my coach.

Thanks again.

Vice President


Type of session

In person

Additional languages



Sean Ellis

Sean Ellis