Justine Katherine Askew Verified Professional Verified Professional
Verified Professional

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ICF Professional Certified Coach (PCC)

About me

About you!

Let's not talk about me first because coaching is about you.....

Would you like to feel calmer, less stressed, more focused?

Coaching empowers you to begin shaping the life you really desire and to celebrate your uniqueness. I'm dedicated to guiding you through that experience.

My clients are likely suffering burnout, overwhelm, stress, anxiety. Feeling stuck in a rut, lacking direction and purpose, struggling with low self-esteem, lacking self-belief and confidence, or they may simply wish to enhance their personal and/or professional development. 

I’ve worked with multi-million pound business owners to those just starting out. The common theme is, they want to live their best lives. This is not always about striving for more and more. Sometimes less is more!

About me....
In 2018 I left the corporate world. I knew there was something more I wanted to do but I carried on riding the wave resulting in a successful career of 20+ years. Many of those years were filled with great experiences and working with wonderful people, so it was a pretty good wave! Though in the latter years, I felt I was heading in the wrong direction.

I’m fascinated by human emotion and behaviour. The number of times I’ve said I should have studied psychology are countless, but I never did. Fear of leaving my comfort zone and being held back by limiting beliefs prevented me, yet the calling didn’t go away, I had to move forwards……but how!?

Prior to leaving my role, I embarked on a 121 coaching programme to help me figure out how I could create a more fulfilling and purposeful life. I had the ability to build strong connections with people and knew I wanted to do more along the lines of helping others to realise their personal and professional potential, but first I had to find the right way for me. With my supporters in my corner, we established that becoming a life coach was the way. 18 months later I had completed a 12 month accredited coach training course and achieved the criteria to become an International Coaching Federation (ICF) credentialed coach.

It took a leap of faith and a lot of determination to begin building a business from scratch, which I continue to build. I’m constantly learning, studying to become a psychotherapeutic counsellor and proud to also teach and mentor others to become ICF credentialed coaches themselves. 

I have not looked back!

Training, qualifications & experience

- International Coaching Federation (ICF) Professional Certified Coach (PCC)

- AIM Level 3 Diploma in Counselling Skills

- Prince's Trust Level 4 Diploma in Counselling Skills and Theory (pending) 

- Teaching | Mentoring

Member organisations


UK International Coach Federation (ICF)

The International Coach Federation is the professional association for personal and business coaches worldwide.

Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.

Members of ICF are accountable to a professional code of ethics.

Other areas of coaching I deal with

My blend of business acumen, coaching, counselling, teaching and mentoring assist in tailoring a coaching experience to serve your unique needs.

Photos & videos


From £199.00 to £2,000.00
Free initial online session

Additional information

My coaching programmes are 6 to 12 weeks. I do not price per hour as this is an ongoing partnership providing support not only during session but throughout the duration of your coaching programme which is tailored to your unique needs, with your personal, individual circumstances in mind.

Coaching is an investment. You are investing in you, your most valuable asset.

I offer a free 30 minute consultation call which gives us the opportunity to get to know each other a little and discuss how you may benefit from coaching.

You can book your 30 minute session via my calendar link below:

When I work

I seek to accommodate my client's schedules.

Further information


“Justine’s approach is one of openness, kindness and warmth. She creates a safe space within which you can explore all thoughts and scenarios. This is so important, especially when you find yourself addressing deep rooted beliefs that you’ve never had to explore before. You can also expect to be challenged, but in a great way. Justine is adept in finding the perfect question to make you evaluate what you are thinking, yet this is done in a positively, supportive manner."
Julie, CRM Manager

“I think Justine has a natural talent for coaching. She has incredible listening skills and is very good at asking questions that enable your own thinking and allow you to come up with solutions and actions you hadn't perhaps previously considered. When I talk to her, I feel like I'm in a safe space, with no judgement, and this is extremely important for me.”
Francesca, Digital Sales Manager

"I hadn't expected to move my challenges forward so much in such a short time but Justine really allowed me to talk and encouraged me to consider options for myself. Justine only interjected with really valuable questions and suggestions and these were things I can carry forward and utilise ongoing. Justine had a lovely warm manner and allowed me to feel supported and positive. I would definitely come back to Justine for further sessions as she has made a real difference to the area of my life that I explored with her. I would not have achieved this outcome without her input! "
Jo, Global Commercial & Trading Manager

“I have had 8 sessions with Justine and she has helped me through a really difficult decision and phase in my life with real compassion, warmth and ease. She has also helped me change the way I deal with much smaller day-to-day issues which have plagued me for years––it has changed things hugely for me and I feel so much more at peace because of the work we did together."
Natasha, Nutritional Therapist

"I have gained so much for my sessions with Justine, it was definitely what I needed to help untangle myself. Justine provided a non judgemental space and some thought provoking questions that allowed me to see patterns to my ways of being and working and has helped me to find a way to go forward in a more aware and accountable way."
Ruth Evans, Regional Manager

Brighton, East Sussex, BN1

Type of session


Types of client

Older adults
Employee Assistance Programme

Online platforms