About me

Often we put off making change in our lives because we are "too busy, not sure or not ready". Whether it be career, relationships or just looking after ourselves, a single coaching session can help you make that change towards a different future.


As a life coach I can help you identify and achieve a goal that will make a difference to your life. The beauty of coaching is that it provides a space and time for you to take a breath and reflect with someone who is completely objective and whose aim is to support you to achieve your dream.

About me

I am a professional coach and qualified accountant. I worked within the public transport industry for many years and latterly as an Executive Board member. My passion for many years however has been to use my corporate and coaching experience and skills to support others in their own personal development.

Aside from Elevate Coaching, I am also a non-executive board member and Vice Chair of an acute hospital trust, non-executive Board Member of a community health trust and the chair of a charity that provides housing and care for older people.

How will it work

I work flexibly in the West Midlands,Warwickshire and Worcestershire. After an initial telephone call I will meet you in a public place.The number of sessions required will very much depend on the goal to be achieved and in my experience the first session is very successful in identifying not only the goal but the motivation to achieve it.


Please contact me on 07870 158848 or elevate coaching @outlook.com to take that first step to making that change.

Training, qualifications & experience

  • Diploma in Psychological Coaching
  • Diploma in Stress Management
  • NLP Practioner
  • Chartered Institute for Public Finance and Accountancy Accountant (CIPFA)

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.


Additional information

  • Initial telephone conversation is complimentary
  • First Session is £30 per hour
  • Each session thereafter £40 per hour
  • I offer discounts for blocks of coaching sessions and offers-current Pre-Xmas Offer- 3 sessions for £90
  • Payable by cash, card, bank transfer or cheque

Prices include an email communication between sessions if required. Sessions will take place  in a quiet space in a public place.


I am available flexibly and will travel within the West Midlands, Warwickshire and Worcestershire

Further information


Encouraged commitment to action lasting personal growth, development and change, setting appropriate goals, with effective and easy ways of assessing progress, ultimately supporting achievement of both lifestyle and career aspirations.  

Julie has a unique ability to make everyone feel at ease, her coaching style feels natural, like friends talking over a problem. She listens tentatively, often as I ramble on about the latest problem or challenge I encounter, and then through probing questions helps me to focus on the real issue, through more discussions, soul searching and Julie’s insight she guides me to find a solution or action.

Since being coached by Julie I have grown in confidence, for the first time I believe I can succeed in whatever I put my mind to, thanks to Julie’s passion in helping me develop and her belief in me.   

Julie loves helping people develop and succeed, she is passionate about what she does and this is evident in her full commitment she gives in every coaching session.

The value of Julie's support goes way beyond the coaching session, often when I find myself in a challenging situation I think what questions would Julie ask, this helps me to focus and deal effectively with the latest challenge. 

Julie has a way of bringing out the best in people-building their confidence, helping every individual to recognise their own strengths and weaknesses. Never tells - always discusses, probes, looks at a problem with both the business and people in mind.   

Julie and I worked together for more than 6 years. During this time, I had responsibility for the organisations Learning & Development agenda. Included within our portfolio was business/personal coaching and mentoring. The service was available to all staff and where ever possible we used internal coaches and mentors to provide the support. After an initial consultation, my role was to match coachee's with coaches. Julie was the obvious choice for most of the requests. Her ability to "properly" understand the issues, to get to the root cause and to constructively challenge, encourage and resolve is outstanding. To put it in its’ most simple terms - Julie "get's" people, and perhaps more importantly, people "get" Julie.

Julie Houlder is a person that I aspire to be. A person who always takes the time to offer support, in whatever that might look like for a person. Julie will always ask “is there anything I can do?” and has a great skill of being able to get you to change your own way of thinking. She has the ability to encourage you to come up with your own solution to what may have initially seemed impossible or make what felt like an in achievable task achievable. She is able to do this by getting you to dissect your own thought process through asking you key, thought-provoking questions. This ultimately results in you having a ‘light bulb’ moment and finding the answer yourself. Julie is a person who builds confidence through believing in you and pushing back to you, to develop and build on your own abilities. She is a person who praises and re-affirms decisions that have been made when at times there may have been personal doubt. She has a wonderful approach in that if a mistake has been made, she will acknowledge this but then move on to focus more on what can be done to put things right and continually be supportive throughout. She has the unique ability to be able to provide clarity, allowing yourself to come up with the answers when you may have initially felt like you had hit a brick wall.

Julie’s approach to deal with issues as and when they arise and not shy away from difficult conversations has very much earnt her the respect from her peers. She is a woman with an open mind-set, a calming aura and has a fun, sociable personality. She is very open and fair with whomever she engages with and a fantastic trait is that she is able to put herself in other people’s shoes and see things from different perspectives.

The one phrase that will live on that I have taken from Julie whenever I am dealing with a difficult situation is… "I need to understand the why?”

Julie has coached me both in my professional career and personal life over many years. She has an excellent style and coaching ability and is truly transformational. She is a great listener, has a calming approach, remains neutral, guides gently, is supportive, positively challenging, encouraging, motivational and fabulously inspiring. You feel immediately at ease and like a weight of confusion has been lifted. Julie is very insightful often seeing beneath the obvious, guiding you to see solutions, change your perspective; enabling you to change your way of thinking and behaviours and frequently leading to sudden and surprise moments of inspiration, revelation or recognition. You will walk out of sessions with lasting confidence, renewed self-belief and the feeling you can achieve whatever goals you set for yourself ; whether that be in business, your career development or life. I can’t recommend her highly enough.

West Midlands

Type of session

In person


Julie Houlder

Julie Houlder