Joseph Ogbonna - Ruuvand LTD

Joseph Ogbonna - Ruuvand LTD

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+442076979861 / +447947643252

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About us

A London-based versatile, experienced coach, with excellent supporting skills in strategic thinking, relationship building, mindfulness, serving a range of public and private sector clients in their personal and professional success.

Working through my company Ruuvand, I receive clients from a belief in infinite possibility, the client's and mine.  I employ curiosity and listening as core tools to shift mindsets, unlock insights, solutions and challenges. This is because "Who you are being" is often the key to success.  I form a true partnership where the client has the larger stake and my full commitment is to their success.

Building rapport quickly and remaining light but challenging in conversations, undergraduate youth find my style accessible and over the past 5 years, many have had surprising successes in academic results, work experience, further study and graduate jobs.  This style works as well for lawyers, academics, entrepreneurs, executives, parents, employees, managers.

I meet over the phone, Skype or face-to-face 3 times a month or as agreed, to maintain a client's momentum towards the future they really want. In-between meetings, I am available for short email check-ins and consultations.


  • Mindset change
  • Building personal Confidence
  • Developing Life skills which translate to graduate employability
  • Business results - helping the person with behaviours to generate success in their work place

Let us have a complementary conversation to explore what it would be like to partner for the sake of your success outcomes.

Training, qualifications & experience

Mindfulness training in the Oxford Mindfulness Institute and the North London Bhuddist Centre 2018, 2019

CUG - ICF accredited Advanced Personal and Corporate Coaching training from CoachU, comprising 175 hours training, 200+logged coaching hours and assessment             (2014)

MBA – from Middlesex University Business School, Hendon                                       (1999)

BSc (Hons) in Psychology 2.1– from University of Nigeria, Nigeria                              (1984)

9 years post-training experience as a professional coach.  Experience of managing teams and work in small enterprises and in large organisations, delivering business improvement project management. provided consulting services internally and as an external consultant.

17 years experience as a Non-executive director in the Not-for profit sector.

Other Skills: strategic insight, relationship building, organisational development, business improvement, project and programme management.

Other areas of coaching I deal with

Mindset change

Cross cultural adjustment

Time management -managing self in available time

Impact and Presentation

Networking - building professional relationships


Preferably outcome-based and agreed after the consultation chat to agree a focus for our work.

If really pushed, I would say it is calculated on a range of £50/hour upwards for individuals, depending on complexity of the circumstances and duration of engagement.  We conclude our work when a client is done.

Further information

Current focus

I want to work with undergraduates who seek to excel in studies, whilst preparing for life after graduation. I have a track record of success in this area: Out of 15 School of Law final years in 2019, 12 graduated with a 1st and 3 with 2:1.  All are grounded in their values and making their way. I remain their cheerleader.

Client testimonials

"Joe has been excellent coach for me since I hired him 2.5 years ago when I had some serious personal issues. He helped me through the difficult period and now I meet him every 4-6 weeks for a few hours walk & talk. I always look forward to the sessions with Joe, the dialogues are very good, I value his insightful questions and wonderful observations and reflections. I wholeheartedly recommend Joe as a life and/or executive coach."

"I was able to think through and explore issues that were taking up both my time and my energy. By having a personal coach, I was able to address the parts of my role which I had avoided addressing. Our sessions helped me to explore my limiting beliefs. I would not hesitate to work with Joseph in the future."

"We explore what I can do to change a situation that is not good for me, consider my alternatives and how I can go about making those changes. You help me get a true picture of the whole situation..."

"… have performed excellently and grown in confidence. They are first class students.”

"Joseph is indeed, a great mentor and is committed to helping you achieve whatever goals you set for yourself. I would therefore, use this opportunity to enthusiastically endorse Mr. Joseph Ogbonna for your coaching and mentoring needs."

“… teaching me to prioritise my values in life. Moving at my own pace without comparing myself to others and focusing on my progress by itself has improved my stress levels and allowed me to be more certain about my goals. I also gained advise on editing my CV and cover letter.”

“… challenged to think outside of my comfort zone which at times is very uncomfortable, however the insight this has given me into myself in terms of career, social life, my place in society and my family – even around my values – has and will remain invaluable”

“…more confidence in my beliefs and what my core values are. … what kind of person I am and what I want to achieve. Also, I am more outgoing and open to people than before and less introverted.”

London, N7

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes
Home visits: No

Practical details

Sign language: No
Other languages: None


Accessibility information
Wheelchair access: Yes

For face to face meetings, we will together choose spaces which are accessible.


Mondays to Saturdays 7am - 7pm