Johnny Hammond

London, SW14

About me

Hi, I'm Johnny.

I’m an ICF (ACC) Certified Coach working with Entrepreneurs, Founders, Leaders and and private clients. I passionately believe in ’empowering change’ and coach clients to help them unlock their potential, improve their performance, gain clarity and develop a growth mindset to help them achieve their ambitions and dreams – I believe we have greatness within each and every one of us.

For the last 20 years, I've been a successful entrepreneur running my own digital businesses and consulted with numerous businesses to help them innovate and grow. I passionately believe in 'empowering change' and as a result, I am now coaching clients to help them unlock their potential, improve their performance and develop a growth mindset to achieve their ambitions and dreams. I work with Entrepreneurs, Start-Up Founders and Executives to help them gain self-awareness, clarify goals, achieve their development objectives, unlock their potential, and act as a sounding board.

I also work with clients looking to make a career transition, find purpose and direction in their lives and, achieve a better work/life balance. As I have a passion for endurance sports including triathlon, I also work with clients to coach them on their fitness goals and endurance sports challenge goals.

My Coaching Approach

Coaching can help you to bridge the gap between where you are now and where you want to be. It can help you to achieve your goals, improve leadership and performance and, help you to be more responsive to change.

I work with people who have big dreams and are committed to making a positive change in their lives. I have a non-directive, client-led coaching approach, which means that I support and facilitate you to identify your own answers and do not give advice. Coaching is forward focused and is not consulting or therapy.

Training, qualifications & experience

Coaching Training and Qualifications

My Coaching training and qualifications include:

  • ICF Associate Certified Coach (ACC)
  • I trained and qualified in Transformational Coaching with the Animas Centre for Coaching in London, one of the world’s leading schools of Transformational Coaching, accredited by the globally recognised International Coach Federation (ICF) and by the Association for Coaching, the UK’s largest professional body, as an Accredited Diploma in Coach Training.
  • Certified Master Practitioner of Neuro-Linguistic Programming
  • Accredited Certificate in Corporate Coaching
  • Accredited Certificate in Group Coaching


For the last 20 years, I’ve been a successful entrepreneur running my own digital businesses and as a Digital Consultant, I have worked with numerous entrepreneurs, CEOs and businesses to help them innovate and grow. I am also an Agile Coach working with Agile Teams with a specialist focus on working with Agile Marketing teams.

Other professional qualifications include:

  • Qualified Professional Consultant (CMI Level 7 certificate in Professional Consulting)
  • Certified Agile Leadership Coach (CAL1)
  • Certified ScrumMaster® (CSM).

Other areas of coaching I deal with

Entrepreneur Coaching. Fitness Goals coaching. Life Purpose/Direction. Performance Coaching.

Photos & videos


I offer a free 30 discovery consultation call for potential new clients. Please check the calendar on my website to book a discovery call session here:

For individuals, my typical coaching programmes are as follows:

  • 3 months (6 sessions over 12 weeks) £1,250
  • 6 months (12 sessions over 24 weeks) £2,450
  • 12 months - bespoke programme pricing
  • Intensive 2 day coaching programme - £1,500

On occasion, I work with clients on a weekly basis depending on their requirements but as I only have capacity for 20 clients at a time, this is on a case by case basis.

Please contact me if you're interested in my fees for working with companies.

Further information


Johnny is an amazing coach. I have had other experiences of coaching in the past, which all stopped after a while because it didn’t feel right. Johnny has the right approach, is very consistent, and provides sufficient drive to keep things moving forward. Johnny has been instrumental in keeping me focused and confident during my challenging entrepreneurial journey. Our weekly sessions have helped me to grow as an aspiring leader, and to find balance and peace in my professional and personal life. I would highly recommend Johnny’s experienced support for any professional seeking expert coaching. Ben F.

I have been fortunate enough to be coached by Johnny for a few months now. I have recently started out on a career change, which came with both personal and professional challenges, without Johnny’s guidance and support on this journey I would have most certainly lost my way! He is truly gifted in ensuring I am always left with complete clarity on my vision, and always helps me to find the right solution. His listening skills are faultless, and I am always able to uncover more and more about myself during our coaching sessions. They give me a much needed boost to ensure I stay on track and focused on my most important goals as well as giving me motivation to aim higher. Johnny is an absolute professional, trustworthy and committed, I would not hesitate to recommend his services to anyone. Nisha V.

Everything was very clear from the beginning. This is my first coaching experience, so Johnny explained to me the process and the answers to all of my questions. I have quickly changed some of my work habits and I have started a morning routine that I had difficulties to set-up. Also, most importantly, I now understand that every change I want in life only depends on me. Totally. I now understand that it is really important to work on your inner self, and a coach is essential. I don’t have any point of comparison, but Johnny is really friendly and nice in his approach, which makes you feel confident. Marion S.

Johnny is an amazing coach and I would highly recommend him. Working with Johnny helped me get the focus I really needed, as well as a much deeper understanding and appreciation of what is truly important to me. O.K.

Johnny is a great coach, he is approachable and easy to talk to and has a good level of energy and enthusiasm. After working with Johnny and completing some thought-provoking exercises there was a lot of potential behind what I wanted to achieve and each session with him has progressed towards my goals. Johnny has also helped me focus on my fitness goals and it has made a positive impact on how I have tailored my diet and training to work for me with steady results. I would highly recommend Johnny as he has an approachable manner. He is very open-minded and a great listener, which makes him easy to talk to. Johnny has an enthusiastic character, which is motivating and he is very keen in helping you achieve your goals. Anees V.

Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access


I have capacity for 20 clients at any one time but keep a couple of free discovery consultation slots on Thursdays and Saturdays for potential new clients. Please check calendar on my site.


Johnny Hammond

Johnny Hammond