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Johnny Hammond PCC & Master NLP Practitioner Coach for Entrepreneurs and Teams.

London, SW14
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About me

My coaching is currently only online via zoom.

Hi, I'm Johnny,

I’m an ICF Professional Certified Coach (PCC) and Master NLP Practitioner working with entrepreneurs, leaders, senior executives, teams and private clients, in the UK and from around the world. I passionately believe in ’empowering change’ and coach clients to help them unlock their potential, improve their performance, gain clarity and develop a growth mindset to help them achieve their ambitions and dreams – I believe we have greatness within each and every one of us.


Before becoming a Coach, my business experience spans over 25 years as an award-winning entrepreneur running my own digital businesses and as a qualified consultant working with numerous businesses to help them innovate and grow.  Having been an entrepreneur, I know what it’s like. I’ve been there and have also worked side-by-side with true visionaries to help them make their business dreams a reality.

Coaching Programmes

My core coaching programmes for Entrepreneurs, High Performing Leaders, Executives, Teams and Private Clients include:

Entrepreneur Coaching

My Entrepreneur Coaching is designed to help Entrepreneurs unlock their potential, create a vision that drives them, set clear goals, develop a laser focused plan, improve their personal effectiveness and productivity, and track performance. And, at the heart of my coaching, I help clients to work on their inner game. To develop a mindset to help them overcome the day-to-day challenges and show-up as the amazing leaders they are, on the path to achieving their ambitions and dreams.

Executive Coaching

Executive coaching for senior executives within fast paced funded start-ups and growing tech organisations. I provide a challenging and supportive working partnership where we work together to help gain self awareness and insights, improve confidence, develop skills, unlock your potential, gain clarity on your goals, enhance effective action and goal achievement, and progress on your development journey. I also offer a 'First 90 day' programme to help Executives accelerate their integration into a new role or current executives transitioning to a new role/promotion.

Team Coaching

Having built and managed teams and helped Entrepreneurs to structure their teams and form agile teams, I'm a certified Systemic Team Coach and am offering a pilot programme for the first few clients.

Systemic team coaching is aimed at helping forward-thinking organisations to build highly effective teams that can co-create value for all of their stakeholders. The Systemic Team Coaching programme runs over a designated period of time and is designed in collaboration with the team to help enable it to:

- Align on common purpose
- Collaborate and learn across diversity
- Develop collective leadership (team as a whole)
- Achieve performance objectives
- Effectively engage with their key stakeholder groups
- Help to jointly transform the wider business
- Develop as a learning team

Transformational Life Coaching

I also offer Transformational life coaching for people committed to making a change in their lives.

My Coaching Approach

I blend my training in Transformational Coaching, NLP, Positive Psychology Coaching and Corporate Coaching to deliver an approach to coaching that combines performance based coaching with transformational coaching.

Coaching can help you to bridge the gap between where you are now and where you want to be. It can help you to achieve your goals, improve leadership and performance and help you to be more responsive to change.

I work with people who have big dreams and are committed to making a positive change in their lives. I have a non-directive, client-led coaching approach, which means that I support and facilitate you to identify your own answers and do not give advice. Coaching is forward focused and is not consulting or therapy.

Training, qualifications & experience

Coaching Training and Qualifications

My Coaching training and qualifications include:

  • ICF Professional Certified Coach (PCC)
  • I trained and qualified in Transformational Coaching with the Animas Centre for Coaching in London, one of the world’s leading schools of Transformational Coaching, accredited by the globally recognised International Coach Federation (ICF) and by the Association for Coaching, the UK’s largest professional body, as an Accredited Diploma in Coach Training.
  • Certified Master Practitioner of Neuro-Linguistic Programming
  • Accredited Certificate in Corporate Coaching
  • Accredited Certificate in Positive Psychology Coaching
  • Certified EQ-i 2.0 and EQ 360 practitioner
  • Global Team Coaching Institute (GTCI) Foundations Certified Coach
  • Accredited Certificate in Group Coaching


For the last 25 years, I’ve been a successful entrepreneur running my own digital businesses and as a Digital Consultant, I have worked with numerous entrepreneurs, CEOs and businesses to help them innovate and grow. I am also an Agile Coach working with Agile Teams with a specialist focus on working with Agile Marketing teams.

Other professional qualifications include:

  • Qualified Professional Consultant (CMI Level 7 certificate in Professional Consulting)
  • Certified Agile Leadership Coach (CAL1)
  • Certified ScrumMaster® (CSM).

Member organisations


The Association for NLP

The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals.


UK International Coach Federation

The International Coach Federation is the professional association for personal and business coaches worldwide.

Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.

Members of ICF are accountable to a professional code of ethics.

Other areas of coaching I deal with

Entrepreneur Coaching. Transition Coaching. Life Purpose/Direction. Performance Coaching.

Photos & videos


Additional information

I offer a free discovery consultation call for potential new clients.  Please check the calendar on my website to book a discovery call session here: www.johnnyhammondcoaching.co.uk/contact.

All coaching services are tailored to your requirements. Please visit my site for more information at www.johnnyhammondcoaching.co.uk.


Mondays to Fridays with online coaching sessions from 7am to 6pm.

Further information


Johnny is an amazing coach. I have had other experiences of coaching in the past, which all stopped after a while because it didn’t feel right. Johnny has the right approach, is very consistent, and provides sufficient drive to keep things moving forward. Johnny has been instrumental in keeping me focused and confident during my challenging entrepreneurial journey. Our weekly sessions have helped me to grow as an aspiring leader, and to find balance and peace in my professional and personal life. I would highly recommend Johnny’s experienced support for any professional seeking expert coaching. Ben F.

I have been fortunate enough to be coached by Johnny for a few months now. I have recently started out on a career change, which came with both personal and professional challenges, without Johnny’s guidance and support on this journey I would have most certainly lost my way! He is truly gifted in ensuring I am always left with complete clarity on my vision, and always helps me to find the right solution. His listening skills are faultless, and I am always able to uncover more and more about myself during our coaching sessions. They give me a much needed boost to ensure I stay on track and focused on my most important goals as well as giving me motivation to aim higher. Johnny is an absolute professional, trustworthy and committed, I would not hesitate to recommend his services to anyone. Nisha V.

Everything was very clear from the beginning. This is my first coaching experience, so Johnny explained to me the process and the answers to all of my questions. I have quickly changed some of my work habits and I have started a morning routine that I had difficulties to set-up. Also, most importantly, I now understand that every change I want in life only depends on me. Totally. I now understand that it is really important to work on your inner self, and a coach is essential. I don’t have any point of comparison, but Johnny is really friendly and nice in his approach, which makes you feel confident. Marion S.

Johnny is an amazing coach and I would highly recommend him. Working with Johnny helped me get the focus I really needed, as well as a much deeper understanding and appreciation of what is truly important to me. O.K.

Johnny is a great coach, he is approachable and easy to talk to and has a good level of energy and enthusiasm. After working with Johnny and completing some thought-provoking exercises there was a lot of potential behind what I wanted to achieve and each session with him has progressed towards my goals. Johnny has also helped me focus on my fitness goals and it has made a positive impact on how I have tailored my diet and training to work for me with steady results. I would highly recommend Johnny as he has an approachable manner. He is very open-minded and a great listener, which makes him easy to talk to. Johnny has an enthusiastic character, which is motivating and he is very keen in helping you achieve your goals. Anees V.

Type of session



Johnny Hammond PCC & Master NLP Practitioner Coach for Entrepreneurs and Teams.

Johnny Hammond PCC & Master NLP Practitioner Coach for Entrepreneurs and Teams.