Joanna Stokes Verified Professional Verified Professional
Verified Professional

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Life Coach, Corporate & Executive Coach, Career Coach

About me

I'm Joanna Stokes, life and career coach based in the glorious seaside village of Marske by the sea.  

I help people gain clarity, develop confidence and make changes in their lives to have the freedom they deserve.  Whether that is career changes or transformational life changes, having the freedom to live your life the way you want is a game changer.  I love helping people realise they have choices in their lives and can make changes to live the life they want.

I coach people like you to:

  • Feel motivated, energised and ready to lead again
  • Find your perfect work life balance
  • Manage your time , so you can reclaim your weekends and switch off during holidays
  • Organise your workload to become more productive, so you feel in control 
    rather than perpetually sinking
  • Build the resilience and mental strength you need to manage your team and finish your day feeling fulfilled
  • Say goodbye to the threat of burnout
  • And finally fall in love with your career again – whether that’s through staying in your role or moving on

Can you imagine changing your life so you are happier at work?

Never stay in a job that makes you unhappy.   It isn’t worth it.

Don’t leave things until you’re feeling:

  • Unproductive
  • Demotivated
  • Stressed and frustrated
  • Sleepless
  • Exhausted
  • Physically and mentally ill

The impact on the rest of your life can be all-consuming.

Instead, find out what you love doing best and get someone to pay you for it.

Because it is possible to have your ultimate career happiness  and to excel in your role. To get back that sense of purpose, joy and self-belief.

And my job as a coach is to show you exactly how to be happier at work
– whether that’s through making small changes or creating a whole new path.

So..... if you are feeling stuck, demotivated and know you want to make changes but not sure how then then contact me and find out about how I can help you create your perfect working life, whatever your situation.

How does coaching with me work?

I can offer you a completely bespoke coaching package, tailored to your exact needs. This starts with an introductory free call, where we chat for up to an hour. I ask you lots of questions to help me get to know you, your situation and your concerns.

We then explore the ways I can help you. The call also lets you get a feel for me and how I work, so you can decide if we’re a good fit. I then provide you with a quote for exactly what you need.

You have 28 days to think about it with absolutely no pressure or obligation. If you’re ready to work together, I send over a secure link for payment and then our adventure begins!

Training, qualifications & experience

I am a qualified Life Coach and Corporate and Executive Coach with L5 Diplomas in both from The Coaching Academy . I am a member of the International Coaching Federation and a certified Associate Coach.

I have reinvented my career three times and know first hand what it is like to be unhappy at work.  I am now in my third and final career as a coach and exactly where I am meant to be.  

I have 25 years of leadership experience in the hospitality and Further Education sectors of which the last 10 were in senior leadership roles. I now deliver coaching, mentoring and training to individuals and groups in Further Education settings.

I have coaching and supervision myself as I believe this keeps my personal and professional skills current and ensures I am able to be the best coach for my clients.

Member organisations


UK International Coach Federation (ICF)

The International Coach Federation is the professional association for personal and business coaches worldwide.

Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.

Members of ICF are accountable to a professional code of ethics.


From £75.00 to £125.00
Free initial in-person, telephone or online session

Additional information

I tailor the coaching to the individual, depending on their needs the time they have with me varies widely.  

I offer a free initial 1 hour discovery call which allows me to find out more about you and for you to experience what it could be like working with me.  If we both agree we can work together, then a quotation would be given to  you based on your needs.

For example, my coaching taster package of 2 hours 1:1 coaching over 2 sessions is £250.00 and my coaching package of 6  x 1  hour coaching sessions over 4 months starts from £600.00. 

When I work

Mon Tue Wed Thu Fri Sat Sun

I work flexibly, so weekends are also available on a needs basis.

Further information

What my clients say about working with me

“When I first contacted Joanna I was completely lost. I had long been unhappy in my work, but had a very well paid job and a very specific knowledge base that allowed me to be good at it.

I wanted change but couldn’t see how. Joanna asked me all the right questions. At the times I didn’t have an answer, but Joanna kept pushing and kept digging until I found my next steps.

As fantastic as those conversations were, the best thing Joanna did for me was to believe in me, even when I didn’t believe in myself.

She has been invaluable  to getting me to where I am now.

Where is that? I’m starting out on my own, in an industry I have never worked in, with no knowledge of what it takes to become as successful as I was in my last career.

But what I do have now is a passion and a belief. I used to say I want to succeed.

Now, because of my work with Joanna, I say I will.”

Chris Corcoran, Redcar

Redcar, North Yorkshire, TS11

Type of session

In person

Types of client


Key details

DBS check

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