Jim Maxwell - Dip. ALC, Adv Dip. CBT/REBT, SMACCPH

Maidstone, Kent, ME17 01622 861673 01622 861673 07864 385707 07864 385707

About me

Hello and Thankyou for visiting.

As you are looking at Coaching it is important that you know how I can help and so here are a few words about myself and the service that I provide.

My Experience

After 20 years working in a fast paced technical industry at a Senior Level, Managing, Coaching & Mentoring people in various areas of development, I was forced to press life`s pause button after I was involved in a road traffic accident that ended up with me needing to look at Life Coaching and Cognitive Behavioural Therapy. This transformed my life and offered me a range of resources that I continue to use on a daily basis, whether its running late for the train or for seemingly larger than life issues.

I now believe that everyone should try and find the time to pause and reflect. I utilise my corporate business experience and the challenges that this brings in modern life with my clients as I can empathise with the problems they encounter in both work and life. I believe this is what makes a difference!. Being qualified makes a good coach but having done the "hard yards" too makes a GREAT coach! How can I help people if I haven`t experienced it myself?

How I Work

I work with a range of clients including individuals and businesses where I often combine past and current experience to coach individuals and teams in their own environment to pass on my experience, where appropriate, to help others with their own story.

I am not a miracle worker but will be your sat – nav on your new journey whilst ensuring you are driving the vehicle to your next destination. I can work alongside you, either one to one, via video or in a workshop or work place setting to explore where you are now and help identify what is holding you back and provide clarity to help you move forward.


What is the difference between a Psychotherapist and Coach?

A psychotherapist is someone who practices psychotherapy as the treatment of mind disorder by psychological rather than medical means. This is a broad description of many different forms of talking therapies and approaches. Many professionals use the titles psychotherapist and coach interchangeably and have a blended approach between the two that can be very effective. A psychotherapist is a qualified individual who works with talking therapies to help people overcome emotional, social and mental health problems.

A coach motivates you to achieve personal objectives in careers, relationships, goals and priorities. They work in the “here and now” and look to the future to help clients set goals and overcome their difficulties. The nature of the coaching will depend on the requirements of the client.

How do I know if I need coaching or psychotherapy?

There is no fixed criteria, so only you can decide to see a coach or psychotherapist. I am qualified in both disciplines and will help you dependent on your requirements. Coaching and psychotherapy provides time to work with a professional and talk about your problems. I can help you develop to see and feel things differently; so enhance your life.

How many people in the UK have coaching or psychotherapy?

There are no definitive figures for how many people see private coaches or psychotherapists. A recent house of commons briefing confirmed there has been an increase in people reporting a common mental disorder since 1993, this increase was 18.6% in 2014. It also reported that 1.4 million people were referred to taking therapy in 2015/16.

How can I be assured of a practitioners’ professionalism?

If you are wary about visiting a coach or psychotherapist I would suggest that you ask to see their qualifications, a copy of their professional insurances and read some of their testimonials on their website.

What experience should coaches have?

There is no hard and fast rule here. Everyone has to start somewhere. There are some coaches and psychotherapists who have recently qualified and are as good as people with several years experience. However having both qualifications and years of life experience goes a long way in my view.

How long does each session last?

Each session is between 50-60 minutes.

How often will I see my coach?

Most coaches and psychotherapists use weekly sessions. But this can vary depending on the type of therapy, you and the therapist. I will make this clear from the outset.

Do I have to pay for coaching sessions?

I work in private practice and always charge for sessions. I will let you know what my fees per session are when you make contact. I may also be able to give reductions for people who are unemployed or on a low income.

Can I have coaching on Skype or by telephone?

I always prefer to see clients in person however I do appreciate that people have busy lives and can offer skype and telephone appointments if you cannot see me face to face.

Do you offer group sessions or workshops?

Yes I do, please enquire about this.

How can I find out more about coaching?

I do realise that some people may wish to find out more about a particular approach. Please feel free to have a browse around the website to see more detailed information about my services. In addition you can research this online.

I’m worried about someone else – will a coach give me information to help a friend myself?

It is highly unlikely and would be very unprofessional. I would not condone this type of help as I cannot give out advice without full information about the friend and without their consent. I would suggest they contact me directly.

What happens if I miss a booked session?

During our first session I will explain such things as part of the terms and conditions on missed appointments. The same will apply to late attendance at sessions.

What happens if I don’t like my coach?

The relationship between me and you (the client) is very important. This is sometimes called the ‘therapeutic relationship’. Do not “just disappear”...tell me that you are not happy and I may be able to refer you to another person that you will feel more comfortable with. I have never had this problem however!

Can you guarantee to cure me? Will coaching work for me? Can I get a refund if I don’t get better?

Like other professionals, I cannot guarantee coaching will cure you or work for you. Coaching has helped millions of people overcome their difficulties. I supply the safe environment and tools for you to make the changes you desire. If they have provided these correctly and you do not make the changes in your mind, sorry but that is not the fault of the coach.

You are employing my services (time and knowledge) and you will have had this so no refund would apply I am afraid.

Can I bring a family member or friend with me to the sessions?

You may be able to the first time you meet me. They may be allowed in or asked to sit outside. You need to check this before you arrive. It is usually far better to have nobody you know in the room as they often prevent you talking honestly, especially if they are your partner.


I am experienced, qualified, non – judgemental, straight talking and I keep it simple.

The service is Professional, Supportive and Confidential Coaching `for life and work` that is underpinned using CBT/REBT Techniques.

I hope this answers your questions, if you need to know more I would be happy to have a no obligation/free chat with you. Please get in touch on 07864 385707 or 01622 861673 or message me on jim@coachandtherapy.com or via my website - www.coachandtherapy.com

Training, qualifications & experience

Over 20 years Coaching & Senior Management Experience


I trained as an Life Coach and Psychotherapist and hold an Advanced Diploma in Life Coaching (ALC) and I am a Senior / Accredited Member of the ACCPH and also hold an Advanced Diploma in Rational Emotive Behavioural Therapy (REBT/CBT) recognised by both the National Counselling Society (NCS) and the British Association for Behavioural & Cognitive Psychotherapies (BABCP).

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with


Life Coaching

Small Business Coaching

Making Decisions & Life Changes

Developing Resilience

Time Management & Organisation

Becoming Assertive

Overcoming Procrastination

Handling Criticism Constructively

Personal & Professional Development


Eating Disorders


Dealing With Troublesome Emotions

Low Mood & Motivation



Anxiety Disorder

Panic Disorder

Generalised Anxiety Disorder (GAD)

Obsessive Compulsive Disorder (OCD)

Social Anxiety

Health Anxiety


Irritable Bowel Disorder (IBS)


Discussed on application

Further information

Association of Coaching Member Status.

BABCP Member Status

ACCPH Senior Accredited Member Status.


Type of session

Face to face life coaching
Online life coaching
Telephone life coaching
Home visits

Practical details

Sign language
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Yes


Opening hours are 08.30 - 20.00 (Mon to Fri) and 09.00 - 16.00 (Sat)


Jim Maxwell - Dip. ALC, Adv Dip. CBT/REBT, SMACCPH

Jim Maxwell - Dip. ALC, Adv Dip. CBT/REBT, SMACCPH

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01622 861673


07864 385707
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