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About me

Are you looking for a more balanced, healthier lifestyle? Pondering a career change? Starting a business? Getting back to life after a major illness?

Life coaching isn't counselling, nor is it psychotherapy. View it the same way as coaching in sports, when an experienced professional coach, who's been there himself, helps sportsmen and women to get the best out of themselves, find the most effective ways to succeed.

Now, success isn't necessarily a financial thing. In fact, measuring everything in monetary terms might limit your life considerably. What we can do together is define what success is for you and only for you. Then how to get there in the way you find comfortable. And how to enjoy your life in the process. Life is for living, and no one really knows how long he or she will live for, so every moment should be noticed and treasured.

Get in touch via hello@lifesensei.uk to see how we can work together on the new chapter of your life.

I've become a life coach after surviving cancer, when an entrepreneur, public speaker, trainer and writer, I had to readjust to my new reality. It's taken five years to day and is an ongoing process, but I'm happy to share my experience and facilitate and guide your changes.

I trained as a business mentor in 2012, got a Diploma in Coaching from the University of Warwick and NLP Coaching Diploma from the Professional Guild of NLP and have done many hours of CPD.

In my previous incarnation, I set up three businesses, published a series of textbooks, became a chartered linguist and travelled the world.

Full member of the Association for Coaching and Federation of Small Businesses.

Training, qualifications & experience

  • Diploma in Coaching (University of Warwick, UK),
  • NLP Coaching Diploma (Frank Daniels Associates and the Professional Guild of NLP, UK),
  • Certificate in Ayurveda (Dr Sibi's Ayurvedic Clinic, India),
  • Naturopath Diploma (Level 3, ABC Awards, UK),
  • Certificate in Introduction to Enterprise Mentoring.
  • Many hours of CPD.

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Cancer coaching

Lifestyle coaching


Photos & videos


£65 per hour

£360 for a set of six one-hour sessions in the three-month period


Due to Covid restrictions at the moment I conduct all sessions via Zoom.

I run my face-to-face sessions from professional consulting rooms in the Leamington Spa town centre Monday to Friday.

11 Dormer Place
Leamington Spa
CV32 5AA

23 Limes Road
West Midlands

Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages Russian


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Unspecified


Ignaty Dyakov-Richmond

Ignaty Dyakov-Richmond