Ian Guyah-Low BS.c(Hons), M.Sc, MBPsS High Performance Coach

Ian Guyah-Low BS.c(Hons), M.Sc, MBPsS High Performance Coach

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27 Kingfisher Drive
Leighton Buzzard


07939 046085 / 07939 046085

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27 Kingfisher Drive
Leighton Buzzard


07939 046085 / 07939 046085

About me

Lets cut to the chase...

I work with people who are already successful in their careers or lives to date, who recognise that there is still more to give in order to supercharge their performance onto the next level.

You will be on autopilot when it comes to being highly driven with motivation never the issue. The greatest challenge is reigning you in so that you don't burn out, become highly stressed and only focused on the problem rather than the solution so that you achieve a healthier life balance at work, in your relationships and throughout your outer social circle.

You recognise that to achieve your dreams and to live life on your terms is about investing in YOURSELF, shifting your mindset to a different and new perspective whilst being supported extensively on your journey to putting ER on the end of GREAT. I want you to have more fun, time with those you love and experience success on YOUR terms.

What pulls us together...

I love working with you because you are focused, driven and not ready to stagnate into a pool of mediocracy. Your fire is what ignites my hunger to work on the fine margins that have powerful mind-blowing results on your life, propelling you forward into a place that separates you further from other people.

My job is to make you extraordinary and thats where my passion for the work that I do comes alive... It truly is a collaborative relationship.

Choosing your coach...

Whilst every coach has their own unique style and philosophical approach one thing that I can assure you is that I treat our relationship as a partnership and one of equals. We will learn much from each other throughout the experience and one thing is for sure... if I feel that we cannot work together I will let you know immediately...

When looking for your ideal coach it needs to be someone you can totally relate to, look up to and feel a high degree of connectivity where you feel empowered and entrusted to put your life in their hands. How will you know... well it comes down to your inner compass where that switch inside you says "wow, they really understand me, my challenges, and unique experience" thats when its a sure fire bet that your making the right investment.

What makes me different...

Unlike most other coaches that I have encountered none to this day have held similar experiences or qualifications. I feel this gives me a cutting edge when it comes to this type of work with the clients I serve. I have a deep understanding of the integrate and often complex way in which the brain functions through years of intensive study in Applied Sports Psychology up to doctorate level.

Combined with experience as a high performing athlete, work as an Applied Performance Psychologist, Grade 1 Lecturer with Outstanding Teaching and Learning as consistently awarded by Ofsted, Graduate Basis for Chartered Membership with the British Psychological Society (BPS), extensive International Coach Federation (ICF) recognised coaching certifications and ongoing experiences with high profile clients has provided me the tools to deliver a service that is of a professional standard.

My commitment is to you, my client(s) and that means if I am to serve you to the best of my ability I need to continually grow and ensure that my knowledge and expertise is up with and inline with new research proven methodologies. This allows my coaching and your experience to be at the forefront of the coaching industry so that your own success skyrockets as a result.

Empathy, trust and rapport

I have 15 years experience delivering successful Applied Sports Psychology Consultancy and Executive Coaching methodologies to International and professional athletes, teams, Managing Directors, Senior Executives and huge corporate organisations on a global scale.

Not to shock you but I will always be one hundred percent honest and that starts right here...right now! There is no such thing as eternal happiness and if you have always strived to reach that place, the promised land with a high number of coaches then I am not surprised you have been left feeling extremely disappointed.

My place is one of reality and I will tell you how it is, not just here and there but ALWAYS! There will be places of extreme highs and lows from session to session and even periods within the same session but that to me is the reality of day to day living.

If you are someone who is going to tell me that you have lived everyday in pure happiness and bliss then please leave my page immediately... You do not need to waste your money on a Coach and definitely not me as I will probably burst your fairytale bubble.

Our relationship is built on trust and honesty because without it there will be no progression and without progression there will be no mind-blowing experience, so that is to be our foundation.

Still not convinced? Thats okay... Just listen to what my client, a Financial Advisor for big corporate organisations in the city had to say...

Process - In detail. Ahead of our first session, Ian clearly explained the process and the objectives of the sessions. Although already very clear, he then took the time to restate the process at our first meeting and subsequent to this.

What did I get from our work together - True independence. It is not often, if ever, that you have the opportunity to discuss issues, concerns and plans in a totally independent environment. The sessions to date have allowed me to discuss, consider and reflect upon a range of issues within a structured, challenging and supportive framework.

Recommend - I would. Ian has a relaxed yet confident manner. He put me at ease very early in the process and this allowed me to be confident, open and honest when discussing a range of close personal matters.
Ian was willing to challenge my thoughts and assumptions and to question me so that we ended up having deeper and ultimately more beneficial discussions.

Areas for improvement - In the lead up to working with Ian and in our sessions to date, I have not identified anything specific.

Strengths - He listens very well and has the ability to process information quickly so as to get to the key issues.
He did not fear challenging me and I think this is a real strength not demonstrated by that many people. It really helped me get value from our time together.

Other comments - Our sessions so far have been very rewarding. I have a far greater focus and clarity, and an outline plan for the future.

Testimonial - My time with Ian has been some of the most rewarding ‘personal development’ time in my whole career. He is relaxed and friendly yet very focused, able to drill down to the key issues very quickly and willing to challenge thought and ideas. I am much clearer and focussed than I was before I began working with Ian.

Personal Insight

If I was to look at my approach to the coaching relationship from the outside in I would say that it was fun, supportive, eye opening, thought provoking, challenging yet empowering. I maybe biased but I do believe my coaching sessions are all of this and more :)


Training, qualifications & experience

Qualifications and experience

I am a qualified coach with the world’s leading transformational coaching school, Animas where the coach training goes deeper to help you achieve profound change in yourself, your work and your personal lives. I also hold International Coach Federation (ICF) recognised qualifications in Existential Coaching, Mindfulness Coaching and Group Coaching.

Executive Coaching assignments have seen me work as part of the Leadership and Development team for Stahl, in Holland and the Indian Civil Service, at the Judge Business School, Cambridge University.

Professional Sports assignments are as follows...

Lead Sports Psychologist - Bedford Blues RFC (Prolific Championship Season)

Lead Sports Psychologist - Mens England Lacrosse Team (5th in World Championships)

Lead Sports Psychologist - Barnet FC (11 Professional Contracts - Most in Clubs History)

Lead Sports Psychologist - Brentford FC (Worked with players moving into the Premier League)

Sports Psychologist - Team GB Judo and Volleyball Athletes

Sports Psychologist - Premiership and Championship Individual Players

Sports Psychologist - International Showjumper


Accredited Personal Transformational Coach (Animas Centre for Coaching)
Certified Group Coaching and Facilitation (Animas Centre for Coaching)
Certified Existential Coaching (Animas Centre for Coaching)
Certified Mindfulness Coaching (Animas Centre for Coaching)

University of Stirling P.hD - Current
University of Wolverhampton M.Sc Applied Sports Psychology
University of Surrey, Roehampton B.Sc (Hons) Applied Sports Psychology

Professional Memberships

British Psychological Society (BPS)
Graduate Basis for Chartered Membership (MBPsS)
British Association of Sport and Exercise Sciences (BASES)

Member Organisations

Association of Coaching
International Coaching Federation
Associate Certified Coach

Other areas of coaching I deal with

My usual clients

I have found that the brilliant people who naturally gravitate towards my services are:

  • Head Teachers
  • Senior Leadership Team in Schools and Colleges
  • Teachers - Getting you towards outstanding
  • Surgeons
  • Doctors
  • Nurses
  • Paramedics
  • Police Officers
  • Fire Fighters
  • Pilots
  • Lawyers
  • Accountants
  • Physiotherapists
  • Expedition Leaders
  • Mountaineers
  • Chief Executives
  • Managing Directors
  • Financial Advisors
  • Entrepreneurs
  • Business owners
  • Senior Leadership Teams
  • Professional Athletes and Teams

Specialist Areas:

  • Professional Development
  • Career Transitions
  • Life Change
  • Meaning and Purpose
  • Identity Issues
  • Resilience
  • Mental Toughness
  • Values and Authentic Living
  • Confidence
  • Personal Growth
  • Executive Coaching
  • Work/Life Balance
  • Dealing with Stress, Anxiety and Arousal
  • Leadership
  • Commitment
  • Concentration and Focus
  • Thinking Clearly Under Pressure
  • Relationship Issues
  • Transforming Personal and Professional Lives


Photos & videos

  • Business Logo
  • Animas Coaching Qualification



My fees are highly competitive. Rather than discuss prices from the start I like to give you a flavour of what I do and how I do it. That is why I offer a FREE TWO HOUR initial consultation.


My services are delivered over Skype, mobile telephone and/or face to face with three packages currently available.

  • 6 Session Coaching Package
  • 3 month Coaching Package
  • 6 month Coaching Package

Each programme is bespoke to you, your personal goals and circumstances to deliver maximum impact through your personalised 1-1 session(s). Progression is achieved through building rapport, trust, being non-judgemental and listening intently whilst challenging you at a deep and life changing level.

Further information

Coaching Location

Leighton Buzzard is situated within easy access of London. We have a regular, fast and direct rail service from London Euston being 29 minutes in duration in which I would personally pick you up and drop you back to the station once your coaching session has been completed.

Travelling by car is within easy access of the M1 with the journey time being shortened following the opening of the new 11A Junction making London and the Midlands within easy reach. There is plenty of free on street and off street parking to make your coaching experience as stress free as possible.

My second venue is in the tranquil village of Hundon, Suffolk. Within easy reach of Haverhill, Cambridge, Bury St. Edmunds and other neighbouring villages. When the weather is warm another dimension is added to my coaching should we wish to venture into the fresh air and meandering country roads.

There is plenty of off street parking but driving your own car to the venue would be highly recommended due to the rural location.

A further insight into my work...

“It is a genuine pleasure working with Ian. Not only is he a highly accomplished and effective coach – who challenges and encourages in equal measure – but also a genuine and down-to-earth person. If you are going through a major career transition and are keen to be challenged to reach new heights, then I highly recommend speaking with Ian”.

- C. Rhodes, Managing Director at Culminas Marketing.

“I worked with Ian on a Pilot Careers Transition Support project on behalf of Racing Welfare and the BHA. Feedback from participants was excellent and Ian's committed and dedicated support and expertise undoubtedly contributed to the overwhelming success of the scheme”.

- R. D. Wylie - Project Coordinator at British Horseracing Authority.

"My time with Ian has been some of the most rewarding ‘personal development’ time in my whole career.  He is relaxed and friendly yet very focused, able to drill down to the key issues very quickly and willing to challenge thought and ideas.  I am much clearer and focussed than I was before I began working with Ian"

- S. Howard, Financial Advisor - Formally of Coutts and Barclays Bank PLC.

"Ian Guyah-low is an excellent coach that has helped me make leaps and bound in both my life, and my career. I would recommend both him and the art of coaching to anyone in a heartbeat".

- M. Ovenden - Student and Semi Professional Footballer.

"Ian makes you feel at ease speaking about any subject and has a great talent of bringing problems to the surface and allowing you to think methodically on how to solve the issues. I would recommend Ian to anyone who wants to solve some issues that are perhaps holding them back, personally or professionally".

- M. Rhodes, UK Credit Manager.

"Thank you so much for your help at an extremely difficult point in my life. I now have a group of people that I know are genuine and will become life long friends.The work I am now involved with is on a national level and I have to blink twice to really believe its me going to meetings in the Scottish Parliament.
Ian you are a miracle maker, I am on a better path that fits my moral values I wish you well with everything you do".

- J. Shaw - Business Finance Manager, NHS Scotland.

"I have worked with Ian closely over the past 2 seasons and he was an integral part in the Youth Teams success in producing 9 professionals in one season. Ian produces outstanding work and uses excellent methods to ensure players work at peak performance. Ian's performance sessions with groups and 1-1 produced excellent mindset strategies for players to realise their true potential".

- R. Eames, First Team Manager, Barnet FC.

Leighton Buzzard, LU7 4SG
Sudbury, CO10

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: No
Other languages: None


9am - 9pm Monday - Saturday

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