About me

Hi!  My purpose is to support you to shape your future so that you can thrive in the fast paced, high-pressure environment in which we live. 

Who do I do my best work with?

My clients come from a wide variety of backgrounds but the one thing they have in common is that they want to create lasting change for themselves.  It might be a small change, or it might be a big change they are looking for, either way, being stuck in current habits means that it’s hard to see the wood for the trees, so to speak.  

I have worked with clients who are experiencing a career transition –looking for the next step in their career, wanting closure in order to move forward or looking to change direction altogether; those who are lacking confidence; those looking for clarity in their career or lives; those needing, and wanting, to create boundaries between work and home.  

Ultimately, I work with clients who are looking to become unstuck, create their own change, increase confidence, and shift unhelpful thinking patterns.

My coaching approach

I am a firm believer in working and living to our strengths, and building confidence to deliver the sustainable outcomes we desire.  

I take a pragmatic, largely non-directive approach which allows my clients to step back and observe - rather than continuing habitual reactions.  Coaching involves a process of self-awareness and developing insights, so the first step is to define what your current challenge is and where you are right now in your thinking, then we can work on where it is you really want to be, and then the choices or options available in order to get there.  

Working with me you will experience honesty and openness as we partner to achieve your goals.  My style is conversational, supportive and we will build a relationship where there is trust, humour and warmth.  During, or between, sessions pulling on tools from a variety of modalities I may share models, theories etc if they are likely to add value to your thinking or provide a different way to look at a situation.

My personal coaching journey

My career to become a coach has taken a circuitous route.

For many years I coached extensively and sought external coaching where relevant for the managers and leaders I supported in my HR career, but it wasn’t until I left the corporate world that I personally experienced coaching.

I was at a transition in my career having worked for more than 15 years in senior human resource management across the financial, insurance and professional services industries in both the UK and New Zealand.

I felt stuck, I thought I knew what I didn’t want but working out what I did want was harder, and how to get there was even more daunting!

I went on my own voyage of discovery to find out

  • What my strengths are
  • When am I at my best
  • What my values are
  • What really gives me meaning

During this process I decided to do something completely different and retrained in Chicago to be a canine massage therapist.  Back in New Zealand I set up my own small business working closely with the veterinary industry.  It was a success and I loved it.  I finally overcome my fear of public speaking and eventually wrote a book about my experience.  

When the pull of family in Europe become too much we relocated and coming back ‘home’, armed with my new self awareness gave me full clarity for my next step.  I completed my formal coach training and became ICF accredited. 

I now work to support others to shape their own futures.

Through my own diverse industry and professional experiences I understand the pressures and complexities affecting my clients, and work in partnership with them to create an environment of trust and encouragement to enable them to gain clarity in their thinking, direction, and actions. 

 “Own your decisions and own who you are, but without apology” - Anna Wintour.

Pricing and session structure

As each person is different, each programme is slightly different, however each coaching relationship starts with a free, no obligation 30-45 minute ‘discovery’ conversation to see if we connect to work together. 

If we do, over a minimum of 6 months our work together will include:

  • 6 x 90 minute sessions which are generally 3-4 weeks apart
  • if relevant, notes following a session and individual actions or exercises to work on
  • mid session check in calls, or emails, to help keep you on track
  • support available from me via email and phone outside of our scheduled sessions

If I can support you, or someone you know, I would love to hear from you!

Website: https://www.ashahousecoaching.com/

Training, qualifications & experience

  • 15+ years of corporate experience in senior strategic human resource management across the financial, insurance and professional services industries, as well as small business ownership.
  • Experience of living and working in different countries - the UK, NZ, Spain, Italy and US.
  • Ongoing personal experience of coaching,
  • Written and published a book.
  • Served on the Board for a not-for-profit.
  • ACC level accreditation with International Coaching Federation.
  • Qualified Personal and Business Coach via Barefoot Coaching Ltd.
  • Positive Psychology for Coaches via Barefoot Coaching Ltd.
  • NLP Masterclass with Ali Campbell.
  • Constellations workshop via Barefoot Coaching Ltd.
  • Group Coaching workshop via Barefoot Coaching Ltd.
  • National Board Certification in Advanced Canine Massage (US).
  • Creating Presence – Maggie Eyre.
  • Human Synergistics; LSI Accreditation.
  • Leading Edge Coaching.
  • NZ Institute of Directors – Governance Essentials.
  • Strategic Planning – Auckland University Business School.
  • UK Institute of Personnel and Development Diploma, part I                        
  • B. A. Joint Honours, Economics & Geography.

Member organisations


UK International Coach Federation

The International Coach Federation is the professional association for personal and business coaches worldwide.

Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.

Members of ICF are accountable to a professional code of ethics.


Free initial online session

Additional information

My fees for 1:1 coaching start at £180.00 for a 90 minute session.

On average clients tend to have around 6 sessions, and discounts may be available for purchasing an upfront bundle of 6. 

The first step is a free, no obligation 30 – 45 minute online ‘discovery session’ for us to meet and decide whether we connect, and can work together.

Feel free to contact me to find out more and discuss how we can work together.


Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Further information

Some client comments:

"I came to Helen feeling unfocused with a lack of passion in my career. On starting my coaching journey, I was quite nervous and knew I would have to allow myself to be vulnerable. through Helens approach I felt comfortable to open up, she provides an environment where I feel safe, relaxed with no judgement being made.

Helen through her great skill set as a coach has challenged me to look to myself for the answers and through this, I have been able to explore my values, goals and ultimately myself. I love that I can be myself and the tools that Helen uses allows me to be creative and gain a deeper understanding.

As I continue my coaching journey with Helen I am excited as the goal I initially came to Helen with is still in fruition - to find my passion again I had to find myself first and because of her this has been possible."


"Helen is patient and offered guidance and structure when needed but also space to explore when appropriate.

Helen listened to feedback on how I work best and facilitated the sessions so I could get the most out of them. She got to know what worked best for my learning style and facilitated exercises to help me reflect, learn and grow.

Helen always followed up with support and offered exercises to enhance and further stretch what we had worked on in our sessions.

Unfortunately Helen didn't give me all the answers, but instead gave me the tools, space and structure to find them myself! Much more beneficial in the long run!

Helen helped me approach issues differently so that I could explore different routes instead of taking the usual path of what is easiest and most comfortable."


"I was stuck and overthinking everything, blocking me in moving forward with promoting my new small business online.  Helen somehow managed to help me get perspective, clarity and rationalised my thinking, I came away from my first session with a new positivity, a clear achievable action plan & toolkit and inspired for the change.  Helen is non-judgemental, approachable and tack-sharp, she will probe you and you will feel like you’ve had a mental workout, but the results are so worth it.  I wish I’d done it months ago."

Read more testimonials on my website:  https://www.ashahousecoaching.com/



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Helen Morphew

Helen Morphew