Graham Norris - Personal Development Coach

Wells BA5 01749 649241 01749 649241 07817 392303 07817 392303

About me

Very simply, as a performance coach...
I will help you manage the change process so that you resolve the issues you need to address: by working in partnership together, this process will probably be quicker and more effective than you if you tried to resolve these on your own.

So why should you work with me?
Well that depends very much on what you are looking for since different coaches have different specialities depending on their expertise. When you work with me, you will be involved in a series of structured conversations that will be focused on the issues you want to change or manage: each one has agreed boundaries, is strictly confidential, follows a format that you understand, and will result in you identifying immediate steps you can take to move forward.

In terms of my background, the common thread in the majority of my career has been focused on personal development: helping people gain skills, knowledge and experience, through a training capacity in public services, working in further and higher education, main stream education, sport coaching and for the last 9 years, as a an individual performance and business team coach.

A coaching session...
In my experience, it takes clients a few sessions to learn how to make the best use of the time they have with a coach. I will get down to business quickly by identifying the range of issues you want to resolve, and your work/life balance context.

I then follow one of a number of models by which I listen, challenge, enquire, ask questions, summarise, clarify etc. as part of a dialogue process whereby we create a very special understanding of exactly what the situation is, what will help you move forward, what is holding you back, and above all, what you really need to do in order to make progress. The 'take action' bit at the end is crucial. It is so easy to make wish lists that never happen. Nothing is guaranteed in coaching, but I guarantee that you will finish being absolutely clear about how to take one step in the right direction!

Where do the sessions take place?
I regularly travel throughout Somerset, and further if required, when coaching within workplaces. I often meet my private clients at large hotels, quiet cafes or places they feel comfortable meeting me. I take into account my clients' ability to travel, so if this is by bus, we can meet in an appropriate town/village pub, and I am happy to meet at the end of a day. Long walks across downs or in the woods are an excellent way to really explore a range of new possible courses of action to support your personal development journey.

However, coaching via Skype or on the phone is just as effective, and can allow coaching to take place either early in the morning or much later in the evening if a client has a busy and demanding work life. Some of my clients are abroad, and this is the only practical way that a coaching session can take place.

Business Coaching
As an active member of the local business community, I appreciate the challenges faced by those running small to medium sized businesses, particularly owner managers who have to manage the dilemma of being part of a team, but separate from it. Family run businesses face their own particular challenges of decision making, and succession from parents to their offspring.

In addition to providing individual support to business owners and mangers, I provide facilitated team coaching support to small teams where the focus is on developing the team skills associated with high performing teams.  I also provide employee support by conducting performance reviews.

Sports Coaching
Finally, I am a life long addict to the sport of athletics. As an athletics coach in the sporting context, I bring the same belief in every person's ultimate potential, but apply the process of questioning and listening that I believe helps individuals learn and make more effective decisions about their performance.

So how does all this help me help you?
I like to feel that I offer a unique service: no one else has had my collection of experiences. My success with you on your personal development journey will come from my commitment to gain an understanding of your situation – I need to understand it and you need to understand it. This only happens through the partnership we set up. I will only use tools and techniques that work; if they don’t work I don’t use them! I will help you to think differently, be more positive, to see new possibilities, to recognise the strengths you have and how you might best use them. Above all, you will make positive first steps towards your goals: these have the potential to build your confidence to the point where you don’t need me any more.

That is my ultimate goal: to help you develop your capacity to resolve your own situation both now and in the future.

I welcome you to get in touch today. You can either call or text me on: 07817 392303 or click here to send me an email.

Training, qualifications & experience

  • MSc in management training
  • Post graduate certificate in education
  • RSA certificate in counselling
  • Further education teachers certificate
  • Diploma in personal performance coaching
  • ILM Level 5 Coaching and Mentoring
  • Facilitation in Action Learning
  • Transactional Analysis TA 101


The qualifications that I have picked up along the way provide me with an understanding of why structure is important, and the tools to coach effectively.

However, I have a belief that that there is a huge difference between having a certificate and being competent. My quest for learning and my own personal development is as keen as it is has ever been. I have recently completed the Institute of Leadership and Management’s level 5 in coaching and mentoring, and the ICF intuitive coach course

I have worked as a volunteer mediator for over 30 years. This experience, in addition to honing my ability to communicate clearly and effectively, enables me to help others understand and resolve arguments that they have internally with themselves and externally with others.

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

  • Conflict management
  • Team development coaching.
  • How to manage difficult conversations
  • Building a high performance team


My session rates offer a range of options to suit different needs and circumstances.

Life Coaching
Online support for private individuals via any of the popular software apps is £50.00 (Incl Vat) for a 45 mins call.

I frequently meet clients face to face in Wells, Taunton, Bristol, Bath and Yeovil, these meetings cost £80 per hour (Incl Vat)

All my sessions offer the option of a brief email summary of our conversations.

Business Coaching
When working in a business context, I offer a package of support, and can extend the depth and breadth of the services I offer to meet any specific need, to include training needs analysis, on line profiling, facilitated meetings, reports etc.

If you are interested in receiving coaching within the workplace please contact me for a free no obligation conversation. You can either call or text me on: 07817 392303 or click here to send me an email.

Further information

If you would like to find out how performance coaching can help you understand and resolve a specific issue, visit

You can also call me or send me an email using the details above.

Hear what some of my clients think:

"I have worked with Graham in two capacities: as a personal coach through my personal development and also as a coach at The Avon Gorge Hotel for the senior management development. Both were extremely positive experiences and were extremely valuable. Graham has a great energising and engaging way to his coaching. I have no hesitation in recommending Graham's services to individuals or businesses. I look forward to working with Graham in the near future."

Guiilaume Lesage - hospitality and food & beverage specialist | Hotel general manager

"Graham is the consummate professional who instills confidence and motivation in others. His approach to coaching is of the highest quality and his ability to organise and deliver high quality events is outstanding. I have no hesitation in recommending Graham."

Phillip Harrall – managing director at Pramana Research Limited

"Graham is easy to talk to, he listens well and is quickly able to understand the situation of the schools and make positive effective suggestions for improvement. This has helped the whole Federation of schools to become a learning culture for the benefit of everyone, and has helped staff become more creative in their thinking so that individual student needs are met. We successfully shifted the school during our last OFSTED inspection to “Good” having spent a number of years “requiring improvement” I believe that Graham’s support was instrumental in achieving this and we have a clear focus on the future to ensure we achieve our potential for our learners.

These are exciting times for us, and I have no hesitation in recommending Graham to work with you, with your leadership teams and all of your staff to support you in realising your ambitions for your schools."

Elizabeth Hayward – executive head teacher, Elmwood and Penrose Federation

"I recently, attended a course on communication presented by Graham. He is an excellent tutor/coach. His course material was highly informative, interesting and thought provoking. His delivery style kept the group involved, motivated and attentive. Graham manages to make the group he is coaching feel involved as a team and valued as individuals. I am looking forward to furthering my knowledge in this area, due to the interest he sparked in the subject, and wouldn’t hesitate to sign up for more of his courses."

Julie Hasell – child care practitioner

Further testimonials are available at


15 The Liberty

Type of session

Online life coaching
Telephone life coaching
Face to face life coaching
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Unspecified


During the day, and in the evening if this fits in with your work schedule. I also regularly have coaching calls at the weekend.


Graham Norris - Personal Development Coach

Graham Norris - Personal Development Coach

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01749 649241


07817 392303
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