Gemma Crofts Verified Professional Verified Professional
Verified Professional

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Life / Business / Executive Coach & Master NLP Practitioner

About me

I help professional women to increase their confidence and feel more empowered to achieve greater personal & professional growth and success. Eliminating self-limiting beliefs and imposter syndrome using a broad range of coaching & NLP techniques. This includes life, business and executive coaching, and NLP breakthrough days to eliminate negative emotions.

Coaching Style
My coaching style is personable, appropriately challenging (encouraging you out of your comfort zone), insightful, supportive and fun. I use a strengths-based approach, often focused on mindset, positive psychology and developing resilience. I also like to bring creativity into my practice, when appropriate.

What You Can Expect
You can be assured of professionalism, honesty and integrity.

You will be provided with a safe, supportive and non-judgemental space.

You will be engaging with a Coach who is a member of the Association for Coaching and abides by their Global Code of Ethics.

Previous career of circa. 18 years in Human Resources specialising in Talent Management, Leadership Development, Career Development, Coaching & Mentoring. Passionate about helping others to unlock their true potential.

Invaluable breadth and depth of experience of working with a diverse range of people across various sectors & countries in corporate, partnership & private equity companies.

Turning Goals into Reality
I always knew that I wanted to run my own business but lacked the confidence to make the leap. Due to a change in personal circumstances and finding an awesome Coach, I was able to find that confidence and to identify the steps that would help me to turn my dream into reality.

I left my HR career 2.5 years ago, set my own business up and have never looked back! I now spend my time working with wonderful professional women who are teetering on the edge of leaping into something exciting, or who are stuck / have lost their way and need to rediscover their purpose. I help them to find the confidence to overcome the obstacles that are preventing them from taking the leap or re-focusing on their values & goals so that they can live their lives with more meaning, purpose and fun.

My mantra is 'face the fear and do it anyway, what's the worst that can happen?!'

Get in touch today for an informal, no-obligation Coaching discovery chat.


"Gemma is a fantastic coach to work with. She is really easy to get along with and is able to focus in on the points that are most important for further reflection. She added a huge amount of value to me personally whilst being coached by her. I would highly recommend her to others. Gemma was very approachable and built an excellent alliance and connection right from the start - I immediately felt a high degree of trust. Gemma was able to help me to focus in on what I wanted out of the coaching as well as being adaptable to what I wanted to work on each week. Gemma has excellent communication skills and I always felt really listened to. Gemma's NLP training was also useful and we were able to employ this in one of our sessions. I also liked that Gemma would share useful material such as articles or book recommendations after our calls enabling me to dig deeper into some critical areas." - Coach

“With over 12 years HR experience, I decided to take a career break following Covid-19 pandemic. After a year out & wanting to get back into the job market, I decided to take up coaching sessions with Gemma, a former colleague of mine. Gemma has helped me massively with building my self confidence & realising my full potential. She is really knowledgeable and highly supportive. I have learnt great tips along the way to help me in my search for work & coming out of my comfort zone, both personally & professionally. I have made great progress all thanks to Gemma & I would highly recommend her.” - HR professional

"Recently I was incredibly lucky to have some coaching sessions with Gemma which I thought were just brilliant! Gemma would always leave me with something to ponder and think about, the day after every session, powerful things would play in my mind. I think it's fair to say that I had some quite compelling realisations about myself, my thought process and how I would like to live my life. I cannot underestimate how incredibly powerful this was for me. Gemma listens to what you say, but she sees and hears the unsaid as well. She was able to pinpoint gems of information. She challenged me in every conversation, and really made me breakdown my own self-limiting beliefs that have since helped me to take action in these areas! I think Gemma has great insight into understanding behaviours that then help you make necessary changes. I think Gemma is brilliant." - Business owner

“Working with Gemma was such a delight. During each session I felt fully held, seen and supported. Her coaching style is both practical and holistic. She is able to provide direct support that gets to the root of an issue while creating a spacious environment with full presence. In working with Gemma I've gained a deeper awareness of where I'm getting in my own way and I've been given specific tools to help bring organization to my work. Any one looking for a skilled coach with a warm and welcoming presence should reach out to Gemma! ” - Coach / Business owner

“Gemma's coaching style is supportive, collaborative, and focused on her client's future vision and goals. Gemma does a fantastic job of creating a safe space. Working with Gemma was a fantastic and valuable experience for me. She quickly established rapport and created a trusting and supportive platform for our sessions. I benefited greatly from Gemma's strong intuitive approach and empowering questions. During our sessions together, I further developed my coaching story as well as focused on building elements of my business. The time spent with Gemma was truly invaluable." - Coach start-up

“The coaching sessions explored my motivations and priorities allowing me to express what was important in my career and to help me to drive this forward. I struggled to express what I was aiming for and Gemma helped me to articulate this by creating time and space to think. Gemma's particular strength is that she understands professional practice and challenges respectively. I found her questioning insightful and this allowed me to express the barriers that I face, helping me to focus and articulate the great commercial impact that I have.” - Managing Director

“Gemma provided me with coaching during a transition when I was working and starting out with my own business. She helped me to see better my strengths and weaknesses, and helped me to work more effectively by focusing and prioritising areas that would take my business forward and help me to build a solid foundation. Helping me to make the shift from employee to full-time business Director.” - Entrepreneur start-up

"I remember feeling quite nervous before my Breakthrough Experience with Gemma...I cannot now remember why! She immediately put me at ease, creating a calm and relaxing space where I could talk openly, freely and safely. I can liken the experience to the feeling of removing a weighty rucksack containing all your worldly possessions after the longest hike of your life. Gemma seemed to have my baggage sorted out, organised, condensed or completely removed where necessary. And the freedom that has followed since that day has been liberating in ways I didn’t even know I needed.

Thanks to her sensitive yet practical approach, Gemma helped me make sense of my insecurities, completely transforming the ways I had learned to understand myself and reshaping my perspective into something much more resourceful. I know now where to focus my efforts, what elements need editing and what negative thoughts to dispel. Gemma’s help, motivation and support have meant a surge in confidence and renewed energy for me which I have channelled into achieving the goals we set out as part of that day. A Breakthrough Day with Gemma is a very thorough and intensely rewarding experience and I couldn’t recommend her highly enough. Personally speaking, it’s a great comfort knowing I can call upon Gemma if I’m ever in need of a steady hand" - Children's NLP Coach

Get in touch today for an informal, no-obligation Coaching discovery chat.

Training, qualifications & experience

  • Post-graduate Certificate in Professional Coaching
  • Time to Think Foundation Level
  • Master Practitioner NLP, Hypnosis, Time Line Therapy & NLP Coach
  • Chartered Fellow CIPD
  • Member of the Association for Coaching
  • Member of the East Midlands Chamber

I have a breadth of experience of coaching within organisations, with start-ups / SMEs and life coaching (confidence, wellbeing, career development & transitions).

Member organisations


Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

NLP Coaching - working with negative emotions & self-limiting beliefs through Time Line Therapy Technique and breakthrough days.


From £750.00 to £1,500.00
Free initial online session

Additional information

30 mins free non-obligatory call to determine your needs and to explore whether my services are right for you.

Coaching packages are typically 6 sessions over a period of 3 or 6 months but can be flexed.

When I work

Mon Tue Wed Thu Fri Sat Sun

Monday - Friday: 4-6.30pm

Saturday: 10am-12.30pm

Sunday: 2-4pm

Further information

I undertake regular Coaching supervision to support the development of my Coaching practice and to ensure that I deliver the best service for my clients.

I actively work on continuing my personal & professional development, in addition to co-facilitating a monthly coaching forum for the Association for Coaching and supporting trainee coaching practice for a couple of Coaching training programmes.

Dordon, Tamworth, Warwickshire, B78

Type of session

In person

Types of client

Young people
Older adults

Key details

DBS check

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