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About me

Doreen Sinclair-McCollin has a varied background in education. After beginning her teaching career in Birmingham, Doreen was appointed Behaviour / Inclusion Manager at The Charter School in London. This was followed by a Deputy Head and Behaviour Manager post at a Pupil Referral Unit in SE London. Her successful Behaviour Management skills and pupil attainment record earned her a secondment as Deputy Head at a failing primary school in SE London where she was instrumental in supporting the school to move out of Special Measures to becoming a ‘Good’ school.

An expertise in Positive Behaviour Management and Performance Coaching led to an appointment as Principal of a new Alternative Provision in 2013, for an Academy Trust. Doreen also worked across the several boroughs in London training colleagues and consulting schools and colleges in Positive Behaviour for Learning, focusing on techniques, Strategies & Successful interventions for work with young people. She has also set up two very successful internal provisions within a Primary School setting in her role as Consultant.

In 2015, Doreen was appointed Head of School at a Pupil Referral Unit continuing her precedent of effective school leadership. She subsequently established DSM Performance Coaching & Behaviour Consultancy in 2018, as well as establishing Elevated Minds, which has a specific focus on empowering young people via The IDENTITY Project.

As an experienced Educational Leader, Doreen has a passion to make a lasting difference. She is able to utilise her skills and experiences to support you in creating an edge to you. That is, an impression of dynamism that gives you an air of success. Her practice is specifically aimed at Young People, Teachers and school support staff, Parents and any Adult in the Corporate World who aspires to be more than what they currently are. With Doreen's support and encouragement you will be what you potentially could be!

“No matter what happens, or how bad it seems today, life does go on, and it will be better tomorrow." M. Angelou



Training, qualifications & experience

DSM Training, Qualifications

  • Certified Neuro-Linguistic Programming (NLP) Coach
  • Certified Practitioner in the Art of NLP
  • National Professional Qualification for Headship (NPQH)
  • Batchelor of Education with Honours (B.Ed – Hons)
  • Personal Performance Coaching Diploma
  • Coaching Within Education Diploma
  • Certificate in Cognitive Behavioural Therapy (CBT)


  • 15 years – Mentor within Education Sector
  • 10 years – Coach within Education Sector
  • 19 years within Education – Primary, Secondary and Alternative Provisions
  • 5 years Head Teacher/Principal
  • 5 years Deputy Head Teacher
  • 5 years Middle Leader
  • 14 years Behaviour Specialist / Behaviour Consultant

Success comes when opportunity meets preparation.

Never forget your own road to success!

Other areas of coaching I deal with

  • Positive Behaviour for Learning
  • Self-Management, Self-Knowledge, Self-Awareness & Self-Insight
  • Assertive Rights
  • Time Management
  • Resilience
  • Communication Skills
  • Anxiety
  • Stress Management
  • Social Skills
  • Listening Skills
  • Understanding Emotions
  • Reframing Thinking Cycles
  • Well-being / Mindfulness
  • Intrinsic Motivation / Motivation to Succeed
  • Taking Responsibility
  • Own values
  • Cost of Choices
  • Transition
  • Personal Development
  • Self-Care
  • Seeking Promotion
  • Taking the next step up in your career
  • Embarking on a new career
  • Simply looking for a change.

Additional areas of life that I focus on are:

  • Personal and Professional Performance
  • Changing behaviours to take that next step
  • Improving Interactions and effectively communicating with others
  • Promoting confidence
  • Deleting negative self-talk, challenging fear and self-doubt
  • Changing from limiting beliefs to empowering beliefs


Kickstart Package – 4-hours (Face2Face or Skype)


  • Exploratory/Clarifying - To discover, decide, clarify and believe, in order to take that first step to change your life.

For those of you who are:

  • New to Coaching
  • Want to make a change in their life, either professional or personal but are unsure of how and when
  • Have a specific goal and require support in moving forward with it
  • Facing 1 or 2 obstacles and want support to overcome them

Will improve:

  • Self- awareness, self-confidence, change management, stress management, decision making

Additional information – Clients will be provided with:

  • Exercises and tools which will support their journey
  • Clarity and understanding at the end of each session which will be demonstrated through agreed actions

Your Commitment:

  • 60-minute one-to-one coaching sessions – either weekly or fortnightly to a total of 4 hours
  • 1x 2-hour initial session
  • 2x 60-minute follow up sessions

*This package can also be taken as a half-day intensive

Book a free introductory session for up to 30 minutes.


Developmental Package – 8-hours (Face2Face or Skype)


  • Behavioural - To dispel Limiting Beliefs and Negative Self-Talk and have a clear idea on how you are going to achieve your goals.

For those of you who:

  • Are clear on what you want to achieve / aware of your goals
  • Have set time frame to achieve your goal
  • Want to develop others as well as self

Will improve:

  • Self- awareness, self-knowledge and self-outcomes as you learn how to pick up on key words and phrases that are preventing you and others from being at your/their best, and conversationally lead in new directions with them.

Additional information – Clients will be provided with:

  • Specific exercises and tools which will aid and support your actions needed in order to achieve your goal/s.
  • Agreed, timed telephone conversations and/or email outside of agreed sessions for support and accountability

Your Commitment:

  • 60-minute one-to-one coaching sessions – either fortnightly or monthly
  • 1x 2-hour initial session
  • 6x 60-minute follow up sessions

Book a free introductory session for up to 30 minutes.


Advanced Package – 16-hours (Face2Face or Skype)


  • Growth and Discovery - To become clear on your identity and identify your own purpose

For those of you who are able to:

  • Focus on Self Modelling – knowing that you are your own best expert in how to be successful in the world
  • Map across how you can learn from yourself and take the best elements of what works into the place where you are being less than effective, through the use of a contrastive analysis.
  • Look at VAK (Visual, Auditory, Kinaesthetic) and the key differences when you are at your best and when less effective.  Recognise what changes occur
  • Use DISC Personality Profiling to unlock your own potential and that of others

Will improve:

  • Self- awareness, self-knowledge and self-outcomes.
  • Efficiency and effectiveness
  • Self-Management and motivation
  • Recognition of problematic patterns of behaviour
  • Communication skills
  • Ability to resolve conflicts or power struggles more quickly

Additional information – Clients will be provided with:

  • Specific exercises and tools which will aid and support your actions needed in order to achieve your goal/s.
  • Agreed, timed telephone conversations and regular email communication outside of agreed sessions for support and accountability
  • 2x Booster sessions – one month & two months post final Coaching session.

Your Commitment:

  • 60-minute one-to-one coaching sessions – either fortnightly or monthly
  • 2x 2-hour initial session
  • 12x 60-minute follow up sessions


Book a free introductory session for up to 30 minutes.

For all packages, flexibility is key. Where necessary or preferred, packages can be split into 30-minute sessions or combined into 90-minute sessions.

Discounts on purchasing more than one package.

Additional sessions can be added to any of the packages at a pro rata hourly rate.

All packages are valid for 12 months from booking.

Further information

Become your successful self through increased:

  • Self Awareness
  • Self Knowledge
  • Self Insight

Coaching is great!!

You will receive coaching not because you’re bad at anything but because you want to get better at something!

Greater London

Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Unspecified

Doreen Sinclair-McCollin B.Ed(Hons), NPQH

Doreen Sinclair-McCollin B.Ed(Hons), NPQH