Avril Matthews Verified Professional Verified Professional
Verified Professional

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Life Coach (Accredited)
Limited availability

Limited availability

This professional is accepting new clients but may have a waitlist. Please enquire with them directly to discuss availability.

Morpeth, Northumberland, NE61
Limited availability

Limited availability

This professional is accepting new clients but may have a waitlist. Please enquire with them directly to discuss availability.

About me

Hi, I’m Avril.  I’m an accredited life coach based in beautiful Northumberland, where I take far too many pictures of sun rises and beaches.  I coach people all over the UK to live the life that they dream about.

Picture this -

You wake up feeling refreshed, clear-headed, and energised.  

You start your day with purpose and intention, you’re focused & effective as you tackle tasks with ease, and you take guilt-free breaks when you need to.

You have time for the people and things you love, you feel more fulfilled than you did, and you've stopped rushing from one thing to the next.  You feel motivated and confident that you can cope with whatever’s coming next.

This is what a balanced, in-control, low stress life feels like.

How does your life measure up?  


Whether you're just one step away from happiness or a world apart, coaching can help you say goodbye to doubt, fear and faded dreams, and hello to the feel-good life that you crave.

Start with weekly sessions, or start with just one session, but get in touch today to take control of your life.

The life you dream about is waiting.  Why are you?

Training, qualifications & experience

After a broad career encompassing both employment and self-employment in the private, public and charity sectors, and over a decade juggling a portfolio career, I followed an instinct and retrained to be a life coach.

I trained on a course accredited by the International Authority for Professional Coaching & Mentoring (IAPC&M), the only professional accreditation body for the coaching & mentoring industry to be approved by the British Industry Ombudsman.  After a period of further study, I was certified by them to be an Accredited Practitioner Coach (APC). 

I am a member of the IAPC&M and I am fully insured.

As a life-long learner I relish the continued study that is possible in the coaching realm and I undertake regular CPD.

Member organisations


International Authority for Professional Coaching & Mentoring (IAPC&M)

The IAPC&M is an independent not-for-profit organisation, run by coaches and mentors for the benefit of coaches, mentors and training providers around the world.

Photos & videos


From £99.00 to £250.00
Free initial telephone session

Additional information



Ignite your potential and begin your journey of personal growth and change-making with Jump Start.

Six powerful coaching sessions over six weeks will unlock clarity & direction, and a tailor-made action plan that propels you towards your definition of success.  

We’ll dig into the beliefs, habits and environments that might be holding you back, and you’ll gain confidence and the tools to overhaul your mindset and behaviours as you elevate every aspect of your life.

Move forward with confidence and claim the life you deserve - fearless and full of possibilities.  Jump Start your life today. 



Supercharge your coaching experience with Sprint – a dynamic transformation plan.  Take control of your life or kick a crisis to the curb in just six weeks with twelve power-packed sessions.  Get ready to conquer at warp speed.

Together we'll assess your current situation and develop a concrete strategy to overcome any obstacles on the road to achieving your goals.  

Conquer your toughest challenges and unleash your potential with unlimited inspiration, expert support and accountability to match the confidence and motivation you’ll feel.

It's time to achieve your goals and transform your future.  Sprint towards the future you want. 


The Peep is a life MOT with a life coach.

A standalone, 2-hour review of life where we uncover the challenges, the imbalances and the awareness of what’s really happening, as well as exploring how you’d like life to look and feel.

We start high-level and then go deeper in the one area that you want to start upgrading, and you’ll walk away with the first, easy steps of change just where you need them most.


The Dip is a focussed hour of powerful conversation, to examine, reflect, and overhaul your thinking on one topic where you want to see and feel change.  

Bring the issue, expect coaching questions and an impartial sounding board, and leave knowing what you’re going to do next.

Because quick clarity equals more confident decisions.  

Please visit my website – www.alibertylife.com/coaching - for full details of my coaching plans and costs.

Further information

Find insight and inspiration from me here - https://www.alibertylife.com/blog

And this is what my clients say - 

“She is extremely insightful, strategic and empathetic.  Her thoughtful and purposeful manner helped me plot a path through a variety of decisions and difficulties.  Avril is also very practical, meaning that I walked out of our sessions with practical and achievable actions each week.  I would highly recommend her to anyone looking for an effective life coach who really gets invested in the wellbeing and progress of her clients” - MB

“Put simply, you feel safe. Safe to explore the painful stuff.  Safe to be playful too. BUT be under no illusions that she wants you to get results.  You will be expected to put the work in.  But the rewards are there.  Very quickly she’ll cast a spotlight in just the right place” - AJ

“Avril is a joy to work with: she is a great listener and not at all judgemental which makes it very easy to share what I am thinking and feeling.  She asks really pertinent questions which help me understand my own behaviours or issues.  We have addressed a range of challenges - some work, some personal - and I always leave the conversation feeling positive, in control and I have a realistic plan which isn’t overwhelming” - PR

Morpeth, Northumberland, NE61

Type of session

In person

Types of client

Older adults
Employee Assistance Programme

Online platforms



Avril Matthews

Avril Matthews