Assunta Cucca, Leadership and Life Coach

Assunta Cucca, Leadership and Life Coach


(0044) (0) 7817172645

About me

Hello, thanks for visiting my profile.

I am a coach, communications professional, entrepreneur, innovator, athlete, yogini, and a mum.

As I have a bit of an unusual background and have experimented with different ‘self identities’ throughout my life, I bring to coaching a wealth of interesting life experience. Maybe it's this that is attracting you to read my profile!

I give people the freedom to be themselves, overcome their fears and open up new worlds of possibilities – not just dreams, but plans.

I help people to have clear, genuine conversations with themselves and others, to express themselves authentically, and to see the change they want to see and be who they want to be.

I’ve coached people looking to change career, set up a business, manage stress, parents going back to work or people just stuck on something they could not define, and more.

I welcome everyone who's ready to make a change in their lives.

Life coaching

My belief is that authentic conversation is freedom.

If you find the courage to be honest with yourself, a new world will open up for you.

I will help you to listen to your authentic voice, tapping into your self confidence, ambitions, strengths, so that you will find the courage to be free to be who you want to be.

Leadership coaching

I work with leaders in organisations to create a culture of trust, giving them the freedom and courage to be the leaders they aspire to be, in a genuine and authentic way. Leaders who are able to show their authentic selves and communicate it effectively can inspire people around them, increasing employee engagement, teams’ performance and creating a culture of humanity in the workplace.

Through employee engagement coaching, I strengthen the relationship between leaders, managers and their teams. I help them develop essential leadership skills, such as active listening, empathy, caring, reflection, stress management, growth mindset, self-awareness and resilience.

Style and Approach

Having been a competitive athlete in the past, I bring to coaching a holistic approach, keeping ‘mind, heart and body’ connected, believing that we can’t exclude the role that healthy bodies and clear minds play at work.

The result is a challenging but gentle style. My strength is embracing uncertainty and change with courage and determination, which keeps me curious and resourceful.

Training, qualifications & experience


I've enjoyed a varied international 15 years career, spanning from journalism, competitive sports, a spell of teaching, to human rights in not for profit, PR, internal comms and employee engagement, to finally set up my own consulting business focused on coaching and strategies for employee engagement.

I've successfully led people and programmes to change and shape corporate cultures, having worked for big brands such as, Tesco, Photobox and Moonpig, among others.

Freedom, Authenticity and Empathy are my values: having also worked as an activist and media manager in the sector of human rights, in Asia and the UK, I show that sense of humanity and care in whatever I do.


2018 Diploma in Transformational coaching, Animas Centre for Coaching, the leading Life Coaching school in London, accredited by the International Coaching Federation (ICF)

2017-2018 CPDs Mindfulness for Coaching; Positive Psychology; Yoga for stress and digestive system; Positive Psychology; Stress Management; Employee Engagement; Culture change

2006- 2007 MA Globalisation, Ethnicity and Culture, Sussex University-UK

1998 to 2004 MA Mass Media and Communication & BA Communication Science, Perugia University-Italy

Other Qualifications

  • 2017-2019 Yoga Teaching Training Diploma, Yogacampus, UK (ongoing)
  • 2010 Cross-culture Communications trainer, The Argonaut, UK
  • 2006 Qualified Professional Journalist, Italy

Member of the Association for Coaching


Let's schedule a free consultation call to explore the different packages available. One size doesn't fit all, right?

Further information


‘A couple of months ago I was feeling low, I was confused about my life and career, I was lacking enthusiasm and motivation. When I contacted Assunta I was pretty skeptical about coaching and the results I could achieve, but I felt I needed to talk to someone, or at least to dedicate some time to myself, to think and put my thoughts and feelings in order. Assunta is a great listener: she allows you talking freely but still she helps you channeling thoughts and words into a clear path: it’s like she helps you unraveling threads. She uses tricks like meditation or easy exercises to help you focus, list priorities and relax. After only 6 sessions with Assunta I was feeling much better, lighter and “sharper”. I strongly recommend Assunta as a personal coach, or personal “listener”!

Claudia- Managing Director at Camaleon

“Assunta is a careful listener. She listens quietly, without judgement or gesticulation. This neutral listening, enables honesty. Her communication style is often quite visual, when there aren’t (and sometimes there aren’t) the right words she uses imagery to get to the point. Questions are always on point, they’re insightful and relevant establishing trust and enabling further sharing. I started the sessions with my guard up and by our final meeting I felt like I was having lunch with an old friend.”

Hannah – Writer & Project Manager

“My sessions with Assunta were an insightful experience in which I found her to be planned, prepared and professional. She was resourceful and had knowledge in a variety of fields, such as mindfulness and visualisation, which furthered her coaching sessions. My progress is a true testament to her help and with this I will be able to continue on my entrepreneurial journey.”

Patrizia – Yoga Teacher

“I came to coaching at a new chapter in my life – first time mother navigating the marvels and challenges of raising a baby alongside a complete career change after my maternity leave had ended. Through our sessions, Assunta helped me identify and understand the negative thoughts and messages I gave myself about fear of failure, stress and setbacks and striving for balance. Assunta provided a space for me to find the answers that I had all along and to make sense of how to use the tools I also discovered I had, to deal with life’s complexities.

Assunta is an insightful, compassionate, genuine and approachable coach who I highly recommend for positive transformation.”

Taryn – Finchley (Creative coding classes for children)

“Assunta is an incredible coach. She really listens and in doing so, is really able to see you and ask the right questions. I thoroughly enjoyed my sessions with Assunta. I found them very powerful and they have made a big impact in my life and led to positive change. I am looking forward to moving forward with all I’ve gained from our sessions. ”

Regine – Change Maker & Entrepreneur

“I believe coaching is a great way to understand and empower ourselves. The experience with Assunta has been very useful for me because she made me look at things from a different point of view and consequently find new approaches and solutions. I also loved the fact that Assunta offers you the opportunity to add mindfulness/yoga to her coaching sessions. A big plus for me!”

Sara – Senior Manager

“In every session with Assunta I felt I was listened. Her focus was really deep and the challenges she gently but precisely suggested to me were helpful. Thanks to the sessions with her, I regained the energy to keep moving and focus on how to do that. That hour with Assunta was a way for me to stop everything and regain control with a fantastic partner that can, in a skillful way, support you in your journey. I would definitely recommend her.”

Edvige- Marketing Manager

London, SE8

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: No
Other languages: English, Italian


Wheelchair access: No


Monday to Friday. Occasionally weekends. Flexible.