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Executive and Resilience Coach PCC, MAC, MA

About me

Hello, thanks for visiting my profile.

I am an executive and resilience coach, PCC accredited, communications professional, athlete, yogini, and a mum of two boys.

If you are here, it's because you feel the need to reflect on something and you wish you could move forward in a situation where you perhaps can't see clarity. Yet.

I can help you and guide you to find answers through a thinking process, based on questions. Not giving you advice, but guiding you and offering a safe space to reflect, nourish yourself and make an action plan.

My background

As I have a bit of an unusual background and have experimented with different ‘self identities’ throughout my life, I bring to coaching a wealth of interesting life experience. Maybe it's this that is attracting you to read my profile!

I brings almost 20 years of international experience spanning from journalism to not for profit in the UK and Asia, then coaching and holding senior positions as Head of culture and employee engagement for digital companies. My clients come from different countries and sectors, and walks of life. I welcome anyway who is willing and committed to change. 

My approach

I help individuals who are overwhelmed by stress to become more resilient so that they are free to live the life they want with more purpose and energy.

My approach is very holistic, I never separate the body from the mind. We will partner together to explore any thoughts pattern that might be holding you back or reinforcing limiting behaviours, whilst looking at developing awareness and strengths. I also apply my experience as a competitive athlete to coach you on developing resilience, inner motivation and conscious leadership skills.    

Reach out to me, I am here to help!

What's next?

Email me and tell me what you are looking for, we can then set up a totally free chemistry call where we can get to know each other, understand your experience of coaching if any, explain how I work and see if we are a good fit for each other. If we are, I can take you through the options I offer and if you want to go ahead, we can schedule out first session. 


Contact me for an initial complementary discovery call. Head to my website or email me directly

What you get

  • An equal partnership between me and you.
  • A safe, confidential and non-judgmental space for your self-discovery and your goals plan.
  • A cultural sensitive approach, coming from my international experience and knowledge.
  • A body and mind approach: focusing on raising your energy and awareness of you body, in a scientific and proven way 
  • An exploration of your values and drivers to find your purpose in your life.
  • Sense of humour, empathy, presence. I care about you!

What I coach on

My clients come from all walks of life: executives and senior managers from private and public sector; entrepreneurs; parents returning to work; athletes; artists and writers; people with mental health challenges and more.

These are just some of the areas I coach on:

  • Resilience and stress management
  • Redundancy and Change
  • Conscious Leadership
  • Career change/job search
  • Wellness
  • Self-confidence
  • Imposter syndrome
  • Communications skills
  • Anxiety


PLEASE NOTE: now only offering VIDEO and phone calls sessions unless you live locally to me (Greenwich) or your company is sponsoring coaching, then I will be happy to come to your office.

I coach in English and Italian

Training, qualifications & experience


I've enjoyed a varied international 15 years career, spanning from journalism, competitive sports, a spell of teaching, to human rights in not for profit, PR, internal comms and employee engagement, to finally set up my own consulting business focused on coaching and strategies for employee engagement.

I've successfully led people and programmes to change and shape corporate cultures, having worked for big brands such as, Tesco, Photobox and Moonpig, among others.

Freedom, Authenticity and Empathy are my values: having also worked as an activist and media manager in the sector of human rights, in Asia and the UK, I show that sense of humanity and care in whatever I do.


ICF PCC accredited

2018 Diploma in Transformational coaching, Animas Centre for Coaching, the leading Life Coaching school in London, accredited by the International Coaching Federation (ICF)

2017-2018 CPDs Mindfulness for Coaching; Positive Psychology; Ontologic coaching; Yoga for stress and digestive system; Positive Psychology; Stress Management; Employee Engagement; Culture change; Group Coaching

2006- 2007 MA Globalisation, Ethnicity and Culture, Sussex University-UK

1998 to 2004 MA Mass Media and Communication & BA Communication Science, Perugia University-Italy

Other Qualifications

  • 2017-2019 Yoga Teaching Training Diploma, Yogacampus, UK
  • 2010 Cross-culture Communications trainer, The Argonaut, UK
  • 2006 Qualified Professional Journalist, Italy

Member organisations


Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Photos & videos


From £150.00 to £200.00
Free initial online session

Additional information

My fees vary, depending on the package you choose and also your current situation.

These fees don't reflect the packages I offer to companies.

When I work

Mon Tue Wed Thu Fri Sat Sun

Monday to Thursday during working hours 

Further information


'I reached out to Assunta to help me shape a team building session for our offsite, coming out the lockdown. She made the briefing process effortless. She quickly identified the key strategic themes with corresponding highly engaging sessions. Frankly the results speak for themselves. The offsite was a huge success and the feedback from the team was a unanimous “outstanding". Assunta's passion for
engagement and coaching just shines through. I wouldn’t hesitate to use her again in the future and highly recommend her work. ‘ Angela, MD at Resident

‘I cannot imagine I was easy to coach, my circumstances changed and awful lot over the year we worked together but Assunta was always there, ready to discuss ways for me to approach the challenges that I encountered and helping me be more resilient to the things that I had no control over. I could imagine myself returning to her at some point in the not too distant future if I am once
again floundering as a female entrepreneur working in a country in the global South that does not always make life for the likes of me easy.’

Kate, Journalist and entrepreneur

‘I have had a significant journey in a short time! Assunta has helped me explore some of the reasons I have been feeling inadequate and unable to succeed at the level I am employed at (this contributing to significant stress dealing with the day to day).
This work has helped me realise that not only am I capable (and able make positive, practical changes to my stress response) but also has allowed me to see that my perceived weaknesses are actually my strengths and therefore become a more honest and effective leader. In turn this has helped me begin
to focus time and emotional effort on my personal goals.’

Rachel, COO in Digital

‘A couple of months ago I was feeling low, I was confused about my life and career, I was lacking enthusiasm and motivation. When I contacted Assunta I was pretty skeptical about coaching and the results I could achieve, but I felt I needed to talk to someone, or at least to dedicate some time to myself, to think and put my thoughts and feelings in order. Assunta is a great listener: she allows you talking freely but still she helps you channeling thoughts and words into a clear path: it’s like she helps you unraveling threads. She uses tricks like meditation or easy exercises to help you focus, list priorities and relax. After only 6 sessions with Assunta I was feeling much better, lighter and “sharper”. I strongly recommend Assunta as a personal coach, or personal “listener”!

Claudia- Managing Director at Camaleon

“Assunta is a careful listener. She listens quietly, without judgement or gesticulation. This neutral listening, enables honesty. Her communication style is often quite visual, when there aren’t (and sometimes there aren’t) the right words she uses imagery to get to the point. Questions are always on point, they’re insightful and relevant establishing trust and enabling further sharing. I started the sessions with my guard up and by our final meeting I felt like I was having lunch with an old friend.”

Hannah – Writer & Project Manager

Type of session


Types of client

Older adults
Employee Assistance Programme

Additional languages

English, Italian

Online platforms



Assunta Cucca

Assunta Cucca