Anthony Appell

Verified Professional Verified Professional
Verified Professional

Every professional displayed on Life Coach Directory has been independently verified by our team to ensure they have suitable credentials to practise.

Available for new clients
Available for new clients

This professional is available for new clients.

London, Greater London, NW6
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Hi, I'm Anthony. As a professionally trained and qualified Executive, Career, Business, and Leadership Coach with over 25 years of business experience, I enable leaders, executives, and entrepreneurs to achieve their most ambitious business and career goals.

I worked my way up from a start-up to Managing Director of International Sales, being responsible for over 30 staff in Sales, TV Development, Business Affairs and Marketing in the Media World. Working in London and New York, I have always kept an open mind and faced many work challenges along the way.

Delivering Coaching for Measurable Outcomes & Results

I offer comprehensive coaching services in the areas of executive, career, business, and personal development. With a step-by-step, results-oriented and outcome-focused approach, I address topics such as personal development, career strategy, career change, business leadership skills, and new venture development.

When working together, you can expect an independent perspective, honest feedback, and the tools and systems needed to achieve your most ambitious professional goals. Here are some examples of the outcomes and results you can achieve through our coaching partnership:

  1. Enhanced Leadership: Elevate your team's performance and make a greater impact within your organization by improving your leadership capabilities.
  2. Unleash Your Potential: Discover and leverage your unique strengths to excel in your professional journey.
  3. Adaptability to Change: Develop resilience and flexibility to thrive in dynamic business environments and successfully navigate industry shifts.
  4. Effective Stress Management: Master practical techniques to manage stress, prevent burnout, and maintain a healthy work-life balance.
  5. Actionable Feedback & Advice: Receive honest and constructive feedback to continuously improve and accelerate your career growth.
  6. Strategic Career Advancement: Create clear and actionable strategies to achieve your career goals and foster professional growth.
  7. Clarity in Decision-Making: Gain precise insights to make informed and effective decisions in your career and business endeavors.
  8. Increased Self-Confidence: Overcome self-doubt and boost your self-belief to confidently tackle challenging scenarios.
  9. Future-Ready Skills Development: Enhance essential skills to stay competitive and prepare for evolving industry demands.
  10. Personalized Career Roadmap: Design a tailored roadmap to smoothly navigate career transitions and achieve your long-term professional objectives.

Customizable Coaching Services

Every individual's career journey is unique, so I offer customized coaching services and plans that cater to the specific needs and requirements of each client. Whether it's adapting to remote work, overcoming leadership challenges, or navigating a career transition, I have the expertise to support you.

Here are some examples of specialist topics that I have successfully helped my clients address:

  • Increasing Executive Presence & Influence
  • Implementing & Managing Organisational Change
  • Improving Work-Life Balance
  • Overcoming Self-Doubt, Increasing Confidence & Self-Belief
  • Managing & Resolving Conflicts
  • Developing Portfolio Careers & Sales Streams
  • Developing New Business Ventures from Start Ups

Training, qualifications & experience

I originally trained as am Executive Coach with the Association of Business Mentors and ILM  Level 5 in Workplace Coaching and Business Mentoring.

In addition to my professional coaching qualifications and experience, my clients also benefit from my extensive 25 years business expertise and experience in the media, which enables me to bring a different dimension to my coaching and offer an additional level of guidance, advice, insight and mentoring. 

With over 25 years of Business Experience in Media and Sales, I have a Law Degree with LPC and worked for start-ups and international multi-million dollar companies including ITV, Channel 4, Viacom and launching Two Four Rights.

Whether you're an experienced executive, young professional or aspiring entrepreneur, my coaching can help you improve your performance, achieve your goals and adapt to the ever-changing landscape of the working world, so you can move forward with a greater sense of clarity, focus and direction.

​The independent support, impartial advice and structured accountability that my coaching provides, will give you the courage and confidence to set ambitious goals, whilst providing you with the tools, techniques and structure to fulfil your true potential and become the best version of yourself.  

Other areas of coaching I deal with

  • sales coaching
  • start up business coaching
  • media work coaching


£95.00 - £995.00
Free initial online session

Additional information

I specialise in coaching in person, by phone and/or video call.

By offering virtual coaching globally, I've delivered powerful and transformational results executives, professionals and entrepreneurs from all over the world; with the added benefit of providing each of them with complete flexibility when it comes to booking and re-scheduling sessions. 

All of my clients also benefit from access to my extensive range of online assessments, tools and resources. You'll also have peace of mind, thanks to the full 30-day money-back guarantee that comes as standard with all of my coaching plans and packages.

  • Free Initial 30 Minutes Session
  • 60 minutes Session Duration
  • Pay A Single All Inclusive Fee - No Hidden Costs
  • Zoom, In Person or Phone Sessions
  • Premium Coaching - Affordable Fees
  • Direct Email & WhatsApp Support
  • Flexible Online Booking System
  • 30-Day Money Back Guarantee

When I work

Mon Tue Wed Thu Fri Sat Sun

Further information

Recommendations from past clients: 

Anthony has been excellent as a life coach and mentor. His manner is warm and friendly and he naturally encourages you to talk and to open up. His knowledge of the coaching industry is superb and he is always well prepared to make sure the most is taken from the session. He is understanding, kind, enthusiastic, and knowledgable. Wholeheartedly recommend!

Iain - CEO of Storyboard Media  

Anthony is an exceptional coach and mentor. His unparalleled depth and breadth of experience and knowledge of the television industry makes him an expert in the field, and his passion for helping people and having a positive impact makes him an outstanding supporter. He’s a great listener, is always encouraging and honest, and is very understanding of different perspectives. He goes above and beyond to help people to be the best they can be, and yet he’s very personable and considerate. I’ve thoroughly enjoyed working with him, and can’t thank him enough for the support he has given to me.

Sam - Executive Director at Lionsgate

London, Greater London, NW6

Type of session

In person
Home visits

Types of client

Young people
Older adults
Employee Assistance Programme

Online platforms

Google Meet