About me

Hey, I’m Ana!

I’m an ICF-accredited coach with a passion for helping creatives, leaders, directors, and entrepreneurs find their flow, unlock their potential, and thrive. My goal? To make coaching a space where you can dive deep, overcome barriers, and grow—both personally and professionally.

With over 20 years of experience working across the Creative, Cultural, and Education sectors, I partner with clients to create structured yet flexible thinking spaces. My approach combines deep self-awareness with motivation and confidence-building so you can make meaningful, lasting change.

I coach in a person-centred, solution-focused way, blending positive psychology, cognitive behavioural tools, change theory, and relational life skills. Think of me as your guide through the process of transformation, with a touch of compassionate, yet challenging inquiry thrown in.

I’m driven by creativity, inclusivity, and accessibility. I believe in empowering individuals and teams to break through challenges and discover what’s possible when they align with their true purpose.

My mission is simple: I want to help leaders, creatives, and teams tap into their full potential, find clarity and confidence, and achieve both personal and professional alignment. I’m here to foster innovation, emotional intelligence, and resilience so you can make the kind of impact that matters—both in your work and in the world.

Why work with me?

I bring over 20 years of experience in the creative industries and education.
I’m ICF certified, so I’ve got the tools to help you navigate change. I attend ongoing supervision and CPD. I specialise in helping people overcome obstacles and create rapid, meaningful transformations.

My approach is caring, yet direct—no fluff, just results.

Let’s work together to find your flow and build the life and career you’ve always dreamed of!

Get in touch and book a free 60 mns discovery session on my website to try my services.

www.anacoaching.com

In this session we will delve into something that is important to you. This session is an insight into what coaching can feel like. You will gain clarity, and insight on a particular issue that you will bring. We will also spend 30 minutes of the session discussing what coaching could do for you and what you want to work towards in your bigger vision. You can then decide if coaching is for you or not.

Three outcomes may come out of a discovery session:

We are a good match and we decide to work together. Great!
You gain a good insight and you decide that is enough. Fine!
We get to know each other but we realise I'm not the right coach for you so I will refer you to someone else better suited to work with you. No time wasted!

Who do I work with?

I work with senior leaders and their teams, creatives of all kinds, academics and entrepreneurs.

My clients come from all the creative industries, from the educational sector and Academia, and from the cultural/ public sector and charity aid sector.

I have coached people who launched and scaled their businesses, written and published books, directed films, theatre companies, designed fashion, exhibited in galleries; led organisations, launched events; wrote PHDs; and in one way or another sought to challenge their paradigms and expand their impact on the world.

I have had the pleasure to work for a variety of organisations coaching for professional development at the British Museum, The British Library, large educational Trusts, and some of the top London Universities.

And I have equally had the pleasure to support doctors at the NHS, leaders in the aid charity sector, and entrepreneurs at different tech start ups.

I love the variety in the scope of clients I work with but what they all have in common is their sense of service and mission.

What's my coaching like?

People who appreciate my style of coaching are unafraid of going deep, exploring their core beliefs, challenging their narratives, and taking creative risks in their leadership. They are committed to expanding themselves to create a better life and make a greater contribution.

Why work with me?

I am a provocateur, a thought disruptor, and a spiritual maverick. I do not shy away from reflecting what I see and am known for being direct, methodical, and deeply analytical. I use a range of modalities to inform my practice and adapt my coaching intuitively to meet what is present in the space. While I believe my clients are fully resourceful, I also share knowledge and perspectives that may be helpful for their growth and insight.

I am trauma-informed in my work and will refer anyone who would benefit from therapy to ensure the coaching space adheres to ethical conduct as per ICF guidelines. I am trained as an inclusive practitioner and a designated safeguarding officer.

Work with me if you are ready to:

clarify your goals to reach the next level
release your limiting beliefs and fully trust yourself
find your deepest purpose and authentic meaning
develop the resilience needed to keep at it
gain the confidence to step out of your comfort zone
unblock your creative blocks, stop procrastinating and step up to meet your true self

Training, qualifications & experience

My qualifications are:

ICF Accredited (Diploma in Transformational Coaching) ACC level
Over 15 years of experience in senior leadership
Experience as a board member
Skilled facilitator (group coaching, leadership development)
Team coach & leadership coach
Experience leading days away for team building and strategy
Expertise in using drama for transformation and expression
Qualified Teacher Status- Post grad in Education

National Professional Qualification in Senior Leadership- National College for Teaching and Leadership
BA(Hons) Acting and MA (Performance Studies)

What my clients say:

"Working with Ana has transformed my approach to leadership and how I run my team. The clarity I gained through our sessions has empowered me to lead with confidence and vision. Highly recommended!"
—Polly Russell, Head of Eccles Institute, British Library

"Ana’s coaching helped me overcome creative blocks I had struggled with for years. Her guidance was both supportive and actionable, leading to breakthrough moments in my work!"
— Thomas Guthrie, Creative Director, Music and Theatre For All

"Since I started coaching I have more self-confidence, gratitude and focus. Coaching has allowed me to focus on my goals and given me the extra boost in confidence I needed to pursue them. It’s also given me an opportunity for self-reflection and to notice where I’ve been tripping myself up in the past.

Natasha Simone- Actress and Theatre Maker

"The sessions with Ana have helped me get rid of, or at least quieten, limiting beliefs about my practice, self-worth, career etc., which ultimately increase my confidence. Ana challenges me to reconsider terms and concepts I use regularly in a new light. She asks questions which can be, at times, somewhat uncomfortable because they encourage me to step outside of my comfort zone.
Ana is very holistic and it’s clear that she brings a well-rounded experience of different tools and techniques to the coaching sessions.
She is very firm, professional and sharp, and at the same time has a warm and welcoming nature."
Julie Havelund- Dance Artist

"I am definitely not exaggerating when I say that Ana's help through her life coaching sessions has literally changed my life in many positive aspects...I often felt frustrated and anxious and would always blame my past and childhood experiences for it. ...In the past I visited a few therapists but I would always end up repeating myself, blaming others for my misery and never finding the root nor the solution for anything. Ana surprisingly recognised patterns, frustrations and issues I was having and by using her direct, honest and precise techniques she challenged me and helped me finding the answers to many questions I had been ignoring that were of great importance for evolving as a human and artist."Andrea Bonilla- Writer

" Ana can be challenging and interrogative without being antagonistic, she is supportive and uplifting– being coached by her has enabled me to grow and sustain self-confidence. I found the coaching programme motivating and encouraging. I went in not knowing what to expect and have come out of the other side with so much benefit from it! I had a challenging and wonderful enlightening experience."
Alex Marlow- Actor

Areas of coaching I deal with

Photos & videos

When I work

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
Morning
Afternoon
Evening
Night

Further information

How I can help:

I have successfully coached clients who wanted:

To have a soundboard to their projects and accountability measures
To deepen their artistic practice
To find a starting point and beat resistance and procrastination
To develop the resilience to keep at it
Clarity on the next steps in their career and how to go about making 'it' happen
To know how to prioritise, organise, schedule and action plan
To develop a strategy and the tactics to be financially secure
Clarity on the vision of the life/ project they are creating
To step up and gain visibility and overcome self-limiting beliefs
To feel inspired again and get their mojo back
To find meaning in their work and life
To defeat the self-critical voice and reconnect with their purpose
To overcome the fear of rejection and the need for external validation
To cope with press and multimedia pressure, and with being constantly on the spotlight

And also...

To create healthy intimate relationships
To better manage their emotions
To develop self-care and balance
To manage stress and anxiety
To be generally happier in a world of noise and confusion and find a space of reflection
To gain a better awareness of their spiritual path