Alison Muir Verified Professional Verified Professional
Verified Professional

Every professional displayed on Life Coach Directory has been independently verified by our team to ensure they have suitable credentials to practise.

Coaching for introverted leaders and business owners

About me


I'm Alison and I help quietly ambitious business owners and leaders navigate life’s turning points, succeed at work, and transform their impact in the world.

You’ve come to the right place if you’re ready to step out of feeling like you’re getting nowhere because you’re trying to fulfil everyone else’s expectations of who you should be, and step into creating your own definition of success.

I believe your life is too precious to spend it watching the days, months, and years pass by, as you sit there wishing things were different, which is why my coaching for introverted leaders is so beneficial. On the surface, it probably looks like you already ‘have it all’ because you’ve dutifully ticked all the boxes at one time or another.

You’ve done everything you’ve been told you should do to be a success and feel happy, yet deep inside you know it’s not enough and that’s hard to explain to the people who matter most. Not to mention wanting more, wanting something different, wanting something that’s just for you. Very often this brings up feelings of guilt, especially when you can’t actually put your finger on what it is you want.

So, what’s missing? Honestly? It’s YOU!
When things go wrong it’s you that people turn to. You’re the person other people rely on. The person who knows what to do and who sorts stuff out. You are the most capable person they know - and it’s exhausting!

Maybe you think that as long as everyone else is happy you’ll be happy too. I’m afraid it doesn’t work that way. When you’ve spent your life trying to fit in, trying to feel accepted by doing what’s expected, trying to gain a sense of belonging by making sure everyone else happy, trying to succeed in a way that doesn’t allow you to do what you do best, you drift further and further away from knowing who you are and what you want.

I’m here to help introverted leaders transform their life

It’s time to stop feeling empty inside, disconnected from what you are
spending your life doing.

Maybe you’re beginning to question yourself or your abilities. Or maybe the things you’ve worked so hard for are no longer possible. Does the idea that who you are now is all you’ll ever be feel terrifying?

What’s brought you here doesn’t matter. What matters is that you’re ready for things to change. You’re sick and tired of feeling sick and tired. Life isn’t about struggling. It doesn’t hand out awards for who struggles the hardest. Of course, we all have challenges in life because they help us to learn and grow, but what so many people forget is life can also hold lightness, freedom, and joy.

In essence, this is my Superpower

By not being prescriptive I’m able to help you take an incredibly safe, compassionate journey towards feeling whole again. Where you can feel into what you truly need and let go of the burdens you’ve been carrying. I help you learn to love and appreciate all of who you are and understand the options and choices you have available to you. By revealing your true nature, you gain clarity about what you truly need and deeply desire confidence in your ability to do what’s right for you, and the hope and courage you need to reignite the spark within and create a life filled with possibility and meaning.

I offer a free no obligation "Discovery Call" where you get to tell me your current challenges, what's missing for you right now and how you would like your future to be.  During the call, I will answer any queries or concerns you may have, and we can decide if I am the best coach for you.

I coach online and worldwide via Skype, Teams or WhatsApp.

Get in touch, you have nothing to lose, and a beautiful life to gain.

Training, qualifications & experience


  • Accredited Diploma in Transformational Coaching
  • Accredited Certificate in Group Coaching & Facilitation
  • Accredited Certificate in Somatic Coaching
  • Accredited Certificate in Existential Coaching


  • 8 week Mindfulness Based Stress Reduction
  • Certified Meditation and Mindfulness Teacher

Leadership / Team Development:

  • Bestfoods UK Ltd - Leadership 2000
  • Innocent Drinks - Leadership Challenge
  • Lindt & Sprungli UK Ltd - Emerging Leaders Programme


  • Bereavement Support Foundation Course
  • Postvention: Assisting those Bereaved By Suicide
  • Level 2 Mental Health Awareness
  • Applied Suicide Intervention Support Training
  • FAA Level 2 Award in First Aid for Mental Health (RQF)

Other areas of coaching I deal with

Mindfulness coaching

Somatic coaching

Existential coaching

Bereavement coaching

Photos & videos


From £140.00 to £150.00
Free initial telephone or online session

Additional information

**Complimentary Discovery Call**

A space for you to share what's going on for you right now and by the end of the call feel clearer about what’s really important, a greater awareness of what's keeping you stuck, a belief that change is possible, and hopefully an idea of your next steps.

Instant Clarity

An In-Person VIP Half Day Session - for when you know something needs to change, but don’t know where to start.

Rise Up

4-Month, Personalised Coaching Programme - somewhere along the way you hid the spark within you, now it’s time for you to Rise Up. 

The Quiet Transformation

A 12-Month Personalised Coaching Journey - ready to go all in and transform your life?

When I work

Mon Tue Wed Thu Fri Sat Sun

Further information


"I am a new person, Alison helped me focus on what was really important to me, gave me the confidence to make a really big decision and gave me my life back. I can now see the wood through the trees, plan better and am back in control. Alison is so highly recommended I cannot thank her enough for helping me realise that I didn’t need to walk away from everything I loved but just to realign and recognised what was truly important to me."

Kelly, Somerset

"Alison has given me an inner strength that l had previously lost. I now feel equipped to open up my life to new possibilities, which is a huge step forward. Alison was always non-judgemental, totally confidential, putting me at ease and really listened to me."

Marie, Somerset

"I have no idea if I am typical of someone whom Alison sees, but I had reached a crossroads in my life and needed direction. I found Alison to be very helpful, kind, perceptive and sympathetic. The sessions themselves were enjoyable, engaging and enlightening on various aspects of my life - Alison always ensured to follow up after each session and to prepare for the next. Alison has provided me with the insights and paths available to me, and the ability to assess where I am personally and professionally. Thank you Alison!"

Paul, Somerset

“My sessions with Alison were great. She was detailed and dedicated to her work with her client. She is very skilled and I am truly grateful for the help and support she gave me to work through some difficulties I face.”

Abby, London

"Working with Alison has changed my perspective on what is important to me.  She has a calming influence on your thought process when trying to resolve various things you're dealing with and helps shine a light on what's important, always bringing it back to what's best for you.

Thank you Alison."

Sam, Somerset

“Alison is an extremely skilled and refreshing life coach whose smart use of questioning techniques helped facilitate my thought process and empowered me get to know myself and my personality. Throughout our dynamic dialogue, she gave me challenge, support, motivation and hope.”

Mariana, New York

"When I first contacted Alison I was in a job I was extremely unhappy in, I was completely physically and emotionally lost in life with no sense of purpose and no motivation. Alison helped me realise my core values and helped me to understand who I am as a person through these values and now I've found a new job that I'm very happy in with endless opportunities for progression and growth."

Luke, West Sussex

“Alison is skilled at asking questions to get to the root of things. She is also very perceptive and through her questions can help you draw out important thought patterns and blocks, which can help you shift and create change.

Alison’s coaching style is sensitive and non-judgemental. I found this subjective approach very useful; she doesn’t tell you what to do or think and remains quite detached in a way, which helps you to come to your own conclusions. This emphasises that it is you who has to make the changes!”

Clare, Bristol

Bridgwater, Somerset, TA7

Type of session

In person

Types of client

Older adults

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit , or contact this professional directly

Online platforms

Microsoft Spaces