Alison Goldie Verified Professional Verified Professional
Verified Professional

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Diploma in Transformational Coaching (Animas) 2014

About me

Hello to all of you in this volatile world,

How are you coping? Fate is throwing us some of the biggest challenges humans can face and here you are, trying to make sense of it all and still find a way to thrive.

I believe the need for professional coaches is stronger than ever for the following reasons:

A good coach is not emotional. We are trained to be calm and reasonable - we don't bring our worries to your problem. We won't collude in your fear.

A coach can help with the question,  'Who am I now?' After the pandemic your carefully-created identity may not serve you in the same way any more. How can you begin again after such a profound shock to your way of being? And have your priorities and values changed?

I'm here to see what's possible for you. Some doors may have closed, but others will have opened. There are always productive and enjoyable ways you can live and together we can find them.

As a coach, whilst Covid is still with us, I have changed my practice from in-person sessions to Zoom or phone, a move which has happily proved very effective. In some ways, the greater focus is very conducive to the coaching experience and my clients have reported no downgrading of their rapport with me.

Don't hesitate to get in touch if you are suffering with Covid-related issues that are putting your previous dreams and goals in doubt. I have particular experience with Long Covid and can offer advice and solace to those of you in thrall to this difficult condition.

Back to issues that never change...

Are you feeling unfulfilled? Fed up? Do you need change but lack the will to do it?

Here are 3 ways coaching creates positive change:

  • I believe that, along with actually living (eating, sleeping, walking the dog…) life can be immeasurably improved by being aware of what we are doing – not all the time, of course, sometimes we need escapism – but enough so that we don’t live our lives in a fog. Coaching brings awareness.
  • Humans are great procrastinators, putting off tasks or activities that fall outside our comfort zones. In this constant state of deferral we can squander our precious lives…and spend a lot of time feeling guilty about not doing what we said we would. Coaching is a catalyst to action.
  • Some of us have lots of friends and family, some of us don’t. Whichever, it is hard to find unbiased, non-judgmental help from those we care about – no matter how much they love you, they often bring their own needs to any conversation you have. Coaching offers unconditional support.

With a compassionate approach, which values your experience and your character, I offer coaching which gives you the insight to improve your confidence and achieve real, lasting change. I strongly believe in making each coaching session a useful experience, and not just an aimless chat!

Importantly, I can help you to take responsibility for changing the aspects of your thinking and behaviour that are standing in the way of a meaningful, enjoyable existence. I believe it is vital for you to see clearly how you sabotage yourself, and how you can behave in more positive ways. It's important to me that you take away discoveries you can use, beyond our coaching time together.

I am very practical. My mission is to empower you to achieve real transformation in how you live, so that you can achieve the goals that are to your greatest benefit and learn how to be comfortable with who you are.

How we meet: Zoom, or phone with or without video.

Email me at to arrange a free 30 minute phone consultation.

Now might be a good time to take a look at the testimonials at the bottom of this profile and see what sort of impact my coaching has had on people in various walks of life.

My specialist areas:


Business and Career Coaching - I believe that business success starts with the individual, and that, when you work on yourself, the positive changes you achieve strongly affect your ability to be more productive. Do you need help to be a better leader? Or a happier worker? We can discuss your individual situation and tailor coaching to it with a variety of strategies. I am currently a regular coach for multinational company Lush, and have worked within various other businesses, both blue chip and small scale, to deliver individual and group coaching sessions for staff at all levels to improve their experience of work so that they have more personal engagement in their organisation or company. And if you want to change your career, I can help steer you to a different, better role.

Work/Life Balance – In this age of information technology, it seems we are never free of work demands. We know that our bodies are not indestructible, and yet it is easy to be sucked into asking too much of ourselves, with resultant burn-out. Whether you have already run yourself into the ground, or can see it on the horizon, coaching can help you to slow down and prioritise your wellness over a stressed-out lifestyle.

Presentation and Communication Skills - As a former stand-up comic, actor and TV and radio presenter, I am an expert in presentation and communication skills, and can give you solid practical support that will vastly improve how you sell yourself and your ideas to your clients, colleagues and employees.

Freelance Working – More and more of us are becoming self-employed, a state which sounds great in theory, and which in practice can be a minefield. Without a regular salary, the support of co-workers, and a boss telling you what to do, how do you motivate yourself, keep disciplined and grow your business? I can help.


Relationship Support - Loving and being loved in an intimate relationship is one of the most profound and satisfying experiences we can have. Yet, it can be so hard to achieve, and, when we have it, so easy to lose. What can you do that is different from your unsuccessful behaviour in the past? How do you get past the fear of failure? How do you create the conditions to make and continue a great relationship?

Potent Profiles - A special service in which I write an online dating profile for you after gathering material in a one hour coaching session. How do you want to present yourself and what sort of person are you looking for? Together we investigate these questions and I produce the dating profile your best self really deserves: attractive, distinctive and inviting. See here for more:


Art as Work – A career in the arts presents its own special challenges, and whilst its rewards can be very satisfying, the journey to triumph can be full of setbacks and punishing to physical and mental health. How do you stay sane in this world and continue to produce good work? How do you earn a living? What sort of compromises are possible?

Finishing Your Book – We all have a book in us, they say, but how do we stick at our desk and produce the goods, and go one better than the writers who never complete? I will read your factual or fiction book (so far), give you feedback, and help organise you into a routine, with ongoing mentoring and coaching to see it through to the final page and beyond. I am the author of The Improv Book: Improvisation for Theatre, Comedy, Education and Life (Methuen) as well as numerous plays and theatre criticism for Whatsonstage and others.

Training, qualifications & experience

I am a qualified coach with a Diploma in Personal Transformation Coaching from the Animas Institute (AC and ICF accredited). I have a BA (Hons) degree in Drama and English, and a City and Guilds qualification in Adult Education. I trained as a drama therapist specialising in psychodrama with Dusan Potkonjak.

I am an in-house coach with cosmetics company Lush, run group facilitations with various bodies, and see individuals in my own practice.

My background is in theatre, broadcasting and teaching. My work has been largely about communication and self-expression, and along with acting, directing, writing and presenting, I have facilitated many years of courses in drama, improvisation, comedy, confidence-building, presentation skills and flirting (Flirtshops!)

For my own well-being I practise mindfulness, yoga and swimming and have regular peer supervision.



Other areas of coaching I deal with

Leadership, Goal-setting, Motivation, Confidence, Procrastination, Presentation Skills, Creativity, Online Dating Profile Writing, Long Covid.

Photos & videos


Additional information

My fee is £65 an hour.

Payment is by bank transfer on receipt of an invoice from me.

When I work

I am available on weekdays, evenings and weekends. Feel free to discuss your needs with me.

Further information


'Alison was a brilliant listener, allowing me to reflect on my life and where I might want to go next in a way that made me feel supported. She gave me the encouragement I needed to embrace change in a period of uncertainty.'            Helen Pomphrey - Marketing Director

'I owe you a MASSIVE thanks for your life coaching expertise, which allowed me to focus my mind and help me realise what I already knew! Your guidance and advice was so powerful that I could suddenly see the wood for the trees!' Catherine Harvey - Small Business Owner

‘Alison has warmth, humanity and above all, a sense of humour! Coaching helped me to move forward rather than round in circles. I feel unburdened.’   Gerri Ellis – Web Designer

‘I loved my sessions with Alison and believe that she has really helped me overcome some issues that I didn’t even realise were holding me back. I am so much more confident, able to think about things and tackle them without worrying.’  Leonie Tichy – Lush Ltd

‘With a highly professional yet personable approach, Alison helped me to find insight into what I want and how to get it.’
Kate H. – Musician

‘Alison has a knack of getting to the core of issues and is a great coach!’
John Reynard – CEO and Author of The Spiritual Route to Entrepreneurial Success

‘Alison provided very professional career coaching sessions for me. I can’t recommend her service highly enough.’
Gabi P. – Voluntary sector worker

‘What I got was ultimately exactly what I wanted: a clarification of my true interests and priorities. We also worked on work-related stress, status anxiety, money versus job satisfaction and how I might go about promoting myself. Alison is very professional and structured, positive and encouraging, but also firm enough to get you motivated and doing things for yourself. Great sense of humour too.’
Paul W. – Artist

'Alison is such a delight to work with....(she has) extraordinary talents and skills.'
Ian Springer - Pharmacist

‘I found Alison very easy to talk to. She gives feedback in a warm and constructive way. She is flexible in her approach, allowing me to focus on concerns I have on a particular day, but also reminding me of my goals and summing up and reflecting back to me what I have said. Alison is an excellent life coach, who helped me in the six weeks that we spent together to set goals which helped me make life changes. Highly recommended.’
Lesley A. – Local Government Administrator

‘I found coaching a very useful experience; I am a very busy person with lots going on in my life and it was very valuable for me to have a dedicated time to think about how to improve my life rather than just steaming ahead and feeling out of control. Alison has brilliant listening skills and a positive calming energy. I found her very patient and thorough, taking time to understand and prompting me to investigate beyond the surface of certain thoughts or issues. I am now more conscious of my talents and my instincts, and I believe I can continuously make space to breathe, be creative and continue to sustain and enjoy a managerial role.

I am so grateful for Alison’s support and insight at a time when I lacked clarity and strength whilst struggling to manage my many commitments and wellbeing. I am now much more centred whilst I continuously lay the foundations to live a fulfilling and positive life.Thank you for your time and dedication, Alison. I feel very humbled and grateful.
Louise W. - Head of Marketing

London, Hackney, N16

Type of session

In person
Home visits

Key details

DBS check

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There are a few steps up to my front door and a further few inside.