Alice Stapleton - Career Change Coach for those in their 20s and 30s

Alice Stapleton - Career Change Coach for those in their 20s and 30s

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About me

Alice is a London & Ascot-based Career Coach with 8 years experience of working with professionals in their 20s and 30s who wish to identify a career that will provide meaning, purpose, and fulfilment.

The coaching Alice provides is perfect for those who don’t know what they want to do after university, as well as early career-changers and parents returning to work who want to change career but don’t know what they want to do instead.

12-session career coaching package

Many of Alice’s clients feel trapped in a particular job/career, not knowing quite how they ended up down the path they're on. They want to change direction but don't quite know where to start with making the shift, or what they’d do instead.

Alice offers a 12-session career change coaching package that helps you go from being lost and unclear about what career would suit you best, to feeling excited and inspired about your newly-identified career options, and how to start making them a reality.

By completing a series of 12 sessions with Alice, you will work through the following stages:

1. EXPLORE phase (7 sessions)

Research shows that those who are most satisfied and motivated by their work are in careers which reflect who they really are; careers which reflect their true nature and their real passions; careers which draw on their innate strengths and employ their favourite skills; careers which allow them to honour their deeply-held values. Because of this, the foundation of the coaching entails a long, hard look at who you are as a person, and your life as a whole.

During the EXPLORE phase, you’ll get a clear idea of:

  • Your values
  • Your life purpose
  • Your most powerful self
  • Your personal strengths
  • Your interests and passions
  • Your personal achievements
  • Everything you need in your life to be happy and fulfilled.

The next layer on the foundation stone in the EXPLORE phase is about your key work preferences. You’ll work to identify:

  • Your favourite job skills
  • Your key work motivators
  • Your professional strengths
  • Your greatest work achievements
  • Your preferred working organisation and environment
  • Your ideal working day
  • Everything you need in your working life to be motivated and satisfied.

By the end of the EXPLORE phase, you will be very clear about what you must have in your new career to be satisfied and motivated, which then acts as the acid test for evaluating any future career ideas or job opportunities.

2. DREAM phase (2 sessions)

This is a very creative part of the coaching programme where together you generate a number of possible new career choices. It’s called DREAM because the idea here is to be expansive, to think outside the box, not to be constrained at this stage by traditional notions of what’s possible.

The most attractive ideas are then explored in some detail and then finally narrowed down to between one and three strong possibilities, which will be explored further in the DISCOVER phase, the final part of the programme.

3. DISCOVER phase (3 sessions)

DISCOVER is the point where you investigate the top possibility that was generated in the DREAM phase. Together you will use a creative and empowering process, which lets you turn your compelling vision for an exciting career that’s right for you in to a clear, structured action plan you can follow in order to make it a reality.

Next Steps

For those keen to find out more about coaching, Alice offers a 45-60 minute introductory session to discuss your current situation, your goals, and what to expect from coaching. You can then decide whether Alice is the right coach for you and how you would like to proceed.

Training, qualifications & experience

Training & qualifications

  • Masters in Coaching & Mentoring Practice (EMCC recognised training)
  • Licensed Firework Career Coach
  • Personal Certificate in Personal Coaching
  • BSc in Psychology
  • NVQ Level 4 - Working with Behaviour Change
  • EMCC member


Alice has 13 years experience of working with people wanting to change certain aspects of their lives. Since training as a coach eight years ago, she has coached over 200 professionals in their 20s and 30s around the issues of: starting or building a business, personal development, career change, health and fitness, negative thinking, confidence, and self-belief.

Other areas of coaching I deal with

  • Career change
  • Quarter-life crisis
  • Business coaching
  • Start up coaching
  • Motivation
  • Direction
  • Focus
  • Confidence
  • Goal setting
  • Action planning
  • Positive thinking
  • Assertiveness
  • Communication skills

Photos & videos

  • About Alice
  • The Quarter-Life Crisis
  • Summary of Alice’s Career Change Programme


45-60 minute Introductory Session: £45 face to face (London & Ascot) or £35 by telephone, Skype, Zoom, or FaceTime. Introductory Sessions are designed to further discuss your current situation, career goals, coaching expectations etc, and to help you decide if Alice is the right Career Coach for you.

Option 1

12 x 1-1.5 hour telephone, Skype, Zoom, or FaceTime sessions: £1,600 upfront or 4 x £475 monthly payments (£1,900 in total)

Option 2

12 x 1-1.5 hour face to face sessions (London Waterloo area or Ascot area): £2,150 upfront or 4 x £610 monthly payments (£2,440 in total)

**Plus two free follow-up sessions with either of the above options when you sign up and pay your invoice in full within three days of your Introductory Session**

Please note:

- Fees include all tax (20%), travel time, and prep and follow up work in-between sessions (usually 45-60 mins of the coach’s time before and after each session).

- A full breakdown of terms and conditions will be provided before your first session via a formal Coaching Agreement.

Further information

Alice was previously a probation officer and also has corporate experience of working in Marketing and HR/CSR project management. She has strong working knowledge and experience of the public and professional services sector, particularly the probation service and the legal sector (barrister chambers and solicitor firms). This has led to an appreciation of the working environment and the demands on the professionals she coaches in these sectors.

Ascot, SL5

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes
Home visits: No

Practical details

Sign language: No
Other languages: None


Accessibility information
Wheelchair access: Unspecified


Sessions are available in London and the Ascot area Wednesdays & Thursdays between 7.30am and 5.30pm. Alice does not offer after-work/evening sessions at the moment.