Adam Goodman-Smith


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This professional is available for new clients.
This professional is available for new clients.
About me
Adam Goodman-Smith is an accredited coach and self-help author and holds the International Coaching Federation's ACC coaching credential. He offers 1:1 coaching, online and in-person, and a range of corporate workshops focussing on confidence, self-belief and self-sabotage.
With nearly two decades of experience in leadership development and coaching, Adam has designed and delivered impactful coaching programmes for global organisations, including Boots, Channel 4, Bentley, Natwest, the NHS and The Prince's Trust.
Adam is a regular guest on BBC Radio and television, where he shares lifestyle coaching tips and exercises. His debut self-coaching book, The Way of The Diva - Your Guide to a Bolder, Braver and More Confident You, is available from thewayofthediva.com, Amazon and Waterstones.
Common Coaching Topics
- Building your confidence and self-belief
- Career development
- Getting to know yourself better
- Understanding your triggers and switches
- Figuring out what you want
- Developing assertiveness and standing up for yourself
- Quieting any negative self-talk that’s holding you back
- Improving your self-care and overall satisfaction
- Getting clarity on your life/career goals
- Growing your small business
- Managing tricky relationships
- Identifying and making the most of your strengths
- Developing spiritual connection
Coaching Style
Adam’s style is informal, open, and warm. He incorporates humour and gentle provocation to make the experience enjoyable and productive. Adam incorporates coaching tools and exercises in his coaching, including visualisations, physical movement and guided exercises. His coaching approach draws from multiple disciplines, including positive psychology, psychotherapy and leadership development. He believes in mutual respect and trust, following your lead in creating the ideal conditions for you to do your best and freshest thinking and make progress in the areas that are important to you.
Testimonials
When I started my coaching with Adam I was trying to start my own business and adapt to life in a new state, I was in a bad place. I felt unmotivated, unsure of myself, and incapable of making the necessary moves to advance my professional life. After three sessions with him, I landed a new part-time job, gained confidence, and feel ready to take on any new challenges that come my way - Claire, USA
I was experiencing a great deal of anxiety at work and Adam brought so much insight, perspective and many tools to my toolkit. His warmth and compassionate approach quickly broke the ice and allowed us to get to the hard work of analysis and planning. I value the time we spent together and the progress he’s helped me make in my life. I wouldn't have this much courage to push forward with my career goals without his support. Adam, thank you so much for the personal and professional growth - Ben, Canada
Adam has a depth of experience and knowledge and the enviable ability to create safe spaces for clients to make progress. Three words to sum up his coaching: insight, energy, action - Maria, UK
Training, qualifications & experience
- Post Graduate Certificate in Personal & Business Coaching from Barefoot Coaching and The University of Chester
- Member of The International Coaching Federation (ICF)
- Associate Certified Coach (ACC) of the International Coaching Federation (ICF)
- Graduate of the CEQ Coaching Mastery Programme
- Master Strengthscope® Practitioner (Strengthscope Standard, 360, Leader and Team)
- Total SDI and NLP Accredited Practitioner
- Accredited Meditation Practitioner
- CIPD L5 Diploma in HR Development/L&D
Member organisations

The International Coach Federation is the professional association for personal and business coaches worldwide.
Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.
Members of ICF are accountable to a professional code of ethics.
Areas of coaching I deal with
Fees
£130.00 per session
Free initial in-person, telephone or online session
Additional information
Self-Funding Clients: £130 per hour
Corporate Funded Clients: Fees vary and discounts are available for teachers, charities, and NHS workers.
When I work
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Schedule Your Free Discovery/Intro Session: https://calendly.com/adamgoodmansmith/chemistrycall
Further information
Office Details
The Self-Belief Coach: The Quadrant, Nuart Road, Beeston, Nottingham, NG92NH
On-site parking available.