The rise of social media can be seen as a help and a hindrance to job seekers of today. Why? Because not everyone who has a social media account knows how they should act on it.
Human Resource departments no longer have the time to trudge through hundreds of CVs – they want to be able to find the best applicants in the shortest time possible. If used to its full potential, social media can drive a job application to the top of the pile.
Making the right impression
To make the right impression, firstly create a profile on a professional social media site such as LinkedIn so potential employers can easily find you. You might be able to connect with someone from the company you are interested in to ask any questions you may have.
Twitter and Facebook can also work too. Show your personality, comment on industry news and trends and follow industry professionals to learn more about your field.
If you include a professional headshot on your social media profiles too, you are sending a positive message to all prospective employers.
One thing to take note of about Twitter – not everyone will follow you back. To build a strong following, it takes a lot of time. The same goes for starting a conversation with a thought leader – do not take it to heart if you are ignored.
Mistakes you might already be making
Twitter and Facebook can be great for showing off your personality, talents and sense of humour. But don’t think for a second that recruiters won’t look at your profiles before they bring you in for an interview.
There’s a big difference between showing photos from your last party holiday with your mates and showing your personality. Try to tidy up your profile just in case a company you are applying for decides to check all of your profiles. Use the Internet to promote your talents and strengths, rather than letting it inadvertently hinder your efforts.
Colourful language is also a no-go. If you use Twitter to rant about controversial famous personalities, it’s for everyone to see – including your potential employer. Posting anything too political is also ill-advised. Even though employers cannot discriminate against you for your views, they might not want your strong opinions to disrupt the office atmosphere.
So next time you send a tweet, think how the next 140 characters could affect your next job application!
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Read and comment on the original Guardian article.