Annie Ashdown - Business and Personal Development Coach, Author and Intuitive

Annie Ashdown -   Business and Personal Development Coach, Author and Intuitive

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Akasha Luxury Spa
Hotel Cafe Royal
68 Regent Street

Westlake Clinic
1-7 Harley Street

07739 388072 / 07739 388072

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Akasha Luxury Spa
Hotel Cafe Royal
68 Regent Street

Westlake Clinic
1-7 Harley Street

07739 388072 / 07739 388072

About me

Hi, I'm Annie Ashdown and for the past 17 years I have helped thousands of women who deep down don't feel good enough.

They have an ' inner -comittee' that constantly criticizes them and tells them they have to be perfect. 

They people please, they avoid confrontation, and they act agressively or passively, rather than acting assertively, they self - sabotage. 

They struggle around dealing with difficult people and as they don't know how to craft a polite no,  they say yes and then feel resentful. 

Many of my clients are high achievers and are struggling with issues no on knows about.

Many are so used to their negative self talk they don't even know that it's there nor the havoc it's causing in their life. .

They are unaware that the script they use every day builds them up or tears them down.

Let me tell you...

I was a successful child model at age 8.

I never felt good enough.

I was badly bullied at primary school for being different.

I was bullied as a teen

I was  bullied as an adult at work.

I was bullied in my relationships.

Life sucked. I hit rock bottom.

I hired a life coach. i turned my life around.

I am now Ambassador on Confidence for leading brand Dove

I am Confidence Expert for leading global recruitment agency totaljobs.

I am on the panel of experts for Psychologies Magazine

I am author of  best seller 'the confidence factor'


Because I know what works and what doesn't.

I re wrote my script.

I can help you re write yours.

You can change your script any time you want, once you have the tools.

You have all sorts of scripts within you to chose from.

Want to push yourself to grow emotionally, mentally and spiritually?

Want to play bigger, position yourself bigger, and live a bigger life?

Want to turn your self – doubt into self –assurance?

Want to finally start to learn how to love, appreciate, respect and honour YOU, and who YOU are becoming?

My new 1-1 programs  are uniquely designed to create the most amount of progress and momentum in the shortest amount of time

Spaces are limited.

Coaching Creates Amazing Results.

- A client of mine worked for a high street store and dreamt of starting a business but was full of fear and self -doubt.  Within a few months of our first session together she had secured an investor and now has a thriving business with her designs on sale in stores in UK, New York and LA.

- One of my clients lived in London and dreamt of moving to LA. She was frozen with fear, and had procrastinated for years. She now lives in LA and is living the dream.

- A client,  who is a super successful entrepreneur had built an empire but was terrified of public speaking. He had turned down many requests to speak. Then he received a public award and had to get past his fear. After one hypnotherapy session he found his 'voice'. He stood up on the podium and delivered an amazing speech to a vast crowd and loved every second of it.

- A top achieving client was fearful  of speaking up to her bully boss and started dreading going to work. She began to have panic attacks and was shocked at how much it was affecting her as she was always pretty confident. She had tried every which way to communicate effectively to her boss to no avail.  My coaching helped her increase her self -confidence and self esteem so much she started standing up to him in a non agressive, assertive way and the dynamics have completely changed. He has given her an increase in salary, promoted her and now treats her with the upmost respect.

- A client of mine was in a loving  relationship and for the most was very happy but her partner was 100% non-committal. She was 42 and wanted marriage and children.  By applying the strategies I suggested which are completely NON manipulative, she found the  courage and confidence to set boundaries and take a huge risk by laying down an ultimatum; everything dramatically changed..........They are now happily married with a baby on the way.

- A client I coached was procrastinating  around her dream to be a debut novelist for the longest time as she was fearful of rejection and full of self –doubt. She had a small prudent reserve and made the decision to invest most of that in coaching one -to-one.  When we started working together she was begrudgingly applying for corporate roles. After a few sessions with me  we unblocked her fears, and I inspired and supported her to take the leap of faith. She pplied my framework for writing. She started focusing on the dream novel.  A few months later she secured a presigious agent and shortly after she secured a  book deal from a major publisher.

Isn’t it time to make an investment in YOU?

My coaching is not for everyone.

My clients require commitment, courage and a willingness to reframe their perspective.

My clients and I work together minimum of three months.

When You are Ready to Take Action. 

Make it Real.

Are you curious if we are a match?

Me too.

Schedule a no obligation  'Disovery Call' +44 07739 388072 and;

-        you can tell me more about your current situation

-         we can discuss what’s preventing you  from getting started on making your vision and dreams start happening

-         we can determine if we are a good fit and if you would like me to recommend the level of coaching which would be the best match for you at this time

Find out more

Why not follow me on Twitter @ Annie_Ashdown for daily inspiration?


Hope over to FB 


' Master The Art of Self - Belief’.

Register on to recieve FREE articles from Annie offering you proven strategies for growing your confidence, overcoming your inner critic, being more assertive, and becoming a person of Influence.

* I promise to never sell, rent or share your email with any other organisations.


'For 15 years I have not exercised. I loathe sport. I find exercise repellent. I have always been sceptical about hypnotherapy. After one session with Harley Street Hypnotherapist, Intuitive and Author of The Confidence Factor Annie Ashdown, the very next day I started my fitness plan'. Annabel Brog, Editorial Director, ELLE Magazine.

'If you want to make profound changes. I highly recommend Annie Ashdown'. Ian Marber AKA The Food Doctor, UK’s Leading Nutritionist.

‘Annie is full of wisdom with a wealth of experience and her techniques are amazing’! Jo Hemmings, Psychologist, ITV. This Morning

‘After sessions with Annie, I am much more confident in my ability to bounce back and I am certainly facing up to challenges, which I would usually avoid.’ Sharon Walker. Editor, Red Magazine.

‘Annie is a highly credible coach. Her talent for engaging and allowing her warmth and integrity to create a rapport is second to none. Not only is she gorgeous on the outside, but she is also gorgeous on the inside. I highly recommend her’ Jess Huie. MBE. Adviser to Prime Minister on Enterprise Britain

Annie is without question one of the most respected and most sought after coaches.  She has an incredible and her methods are extremely effective.Gary Quinn, Best – Selling Author, Hollywood Coach to the Stars.

Annie’s direct, practical coaching techniques will bring you results.
Mica Paris – Ambassador for Amy Winehouse Foundation

'Annie, you are an amazing coach, absolutely brilliant'
Meg Matthews

'Annie's skills as a coach will certainly motivate you'
Lynne Franks, Author, PR Guru

I am SO IMPRESSED by Annie's methods. She is FANTASTIC. Anyone can call themselves a life coach these days, but it takes someone unique like Annie to help you help yourself to get results.'
Jeremy Kyle, ITV 1

If there were 10 stars I would tick them all. I was absolutely terrified of failure. It crippled me and my potential to be great, every single day.

I gave myself time to sit, learn and work on me. Within THREE weeks my life changed. I had a new found confidence that I owe to Annie Ashdown.  From being completely depressed and wondering where my life would go, hardly any confidence to take me there to securing an amazing job (after searching for 6 months since graduating), I sang at the Savoy Theatre for the Prince of Wales and made career choices that would change my life.

So if you have all the tools to be the best you can be but the confidence is lacking? THIS is for you! Emma, London

Annie uses some impressive insights to demonstrate the ways in which we fail to fulfil our potential. She gives some very valuable suggestions for how to turn around negative self- belief patterns in order for us to fulfil our true potential. I feel inspired!
Nicola, London

Annie Ashdown is the real deal; she doesn't profess to be a magic wand which makes me trust her well -oiled tools and point of view even more. The whole point is self-responsibility for developing one's own confidence. I particularly enjoyed learning some language and phrases I could apply immediately to assert myself in a self-respecting manner.
Emma, NYC

I have truly increased my confidence so much. I left my job after years of procrastinating and being so unhappy and am now running my own business. Thank you to Annie Ashdown.
Mark, LA.

I have raved to everyone about Annie’s methods. They are practical, simple and effective. I finally found the courage to leave an unhealthy relationship after 7 years. I feel like a whole different person, now everything else is falling into place and my self- esteem and self -confidence have rocketed. OMG, I can’t express my gratitude enough.
Steven, Liverpool

I can’t thank Annie enough. I have finally found the courage to believe in myself and take some risks. I was always scared to speak up and now I find I am doing it effortlessly remembering all the time Annie’s wise words and clever little punchy phrases that work like magic.
Mary Lou, Scotland.

My family and friends say I am unrecognizable. I truly feel like I have grown in height. I was like a mouse as I just couldn’t find my voice.  Two things were plaguing me; I was nervous of confrontation and I also was scared of raising my fees with clients for fear of losing them. When I write this now it is as if I am writing about someone else, that’s how much I have changed.
Simon, Manchester.


Training, qualifications & experience

Annie Ashdown qualified as a coach in 2000 firstly by Surrey Open Learning College, then at The Coaching Academy. She qualified as a Master Hypnotherapist under Dr Terri Ann Laws at Mental Combat. She qualified as a Louise Hay teacher with Dr Patricia Crane and as a Theta Healer with Theta Healing UK. Annie qualified as an EFT Practioner Level One and Two with Penny Waite.

Annie has taken  and undertakes continual additional modules with various trainers in Coaching and Hypnotherapy since starting working in this field in 2000.

Annie has full Public Liability Insurance and is a member of British Institute of Hypnotherapy, Association for Professional Hypnosis and Psychotherapists, NHS Directory, Register for Evidence Based Hypnotherapy and Psychotherapy, Assocation of Meridian Energy Therapists and Complimentary Medical  Association. GHR and CNCH.
07739 388072



Other areas of coaching I deal with

FREE 50 page e book on ‘ How to Master the Art of Self - Belief'

Register  on

Annie coaches by Phone and Skype in UK and internationally.
Annie holds regular workshops and talks in London.
Annie  helps with  professional and personal challenges.
Specialise in  Business coaching, Confidence, Personal Development,  Career Change and Transition,  Relationships, Communicating with difficult people, Self Belief, Self Esteem and Assertiveness, Motivation, Resilience, Conflict Resolution.
07739 388072

Photos & videos

  • Annie's Tips on How to Be More Assertive
  • Confidence at Interview


Please contact Annie's PA - Lisa at for a non obligatory  FREE 30 minute 'discovery' call or request an email to be sent to you explaining the programme and payment plans 07739 388072

Published articles

Further information

Annie is Author of  'Doormat Nor Diva Be' - How to take back control of your life and your relationships and 'The Confidence Factor' - 7 Secrets of Successful People and is Confidence expert in 'Real Confidence' published by Wiley 2016. Psychologies magazine first branded book.

Annie is Ambassador for Dove, UK.

Annie is a highly sought after speaker. She co hosted 13 episodes of 'Kyles Academy' with Jeremy Kyle on ITV 1 was Resident Coach on 'Bump and Grind' on Sky 1, Confidence Coach on 'Too Fat to Work' on Channel 5' and  was a Judge on 'Britain's Next Top Coach'. Annie appears regularly as guest expert on TV and on BBC Radio.

Annie is a Blogger for The Huffington Post,  and contributes  to Daily Telegraph, SHE, Prima, Bliss, Zest, Personal Success, Cosmopolitan, Glamour, Daily Mail, Psychologies, Red, Glamour, Tesco Magazine, Spirit and Destiny, Slimming World, Daily Express, Health and Fitness amongst many other publications. 

Her book 'The Confidence Factor - 7 Secrets of Successful People' is sold in 8 countries and is translated into 4 languages and has been voted top 6 self help books alongside JK Rowling, Arianna Huffington and Sheryl Sandberg ( CEO of Facebook).

Annie's private clients include a host of celebrities and corporate clients include DWP, The Royal Borough of Kensington and Chelsea, Business Link, Chelsea Football Club, American Express, Nokia, Orange, Vertu,  DWP, Waterstones, ITV, Sky,  BBC, Google, E Harmony,  Bnp Paribas, Philips Sonicare and Job Centre Plus.

London, W1B 5AS
London, W1G 9QD

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: Unspecified
Other languages: None


Annie is available via skype andphone and has limited availability for face to face.

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