Jo Lee, Life Atlas Coaching

Jo Lee, Life Atlas Coaching

30 Chapel Street
DE12 7PS

07947 623211

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30 Chapel Street
DE12 7PS

07947 623211

About me

I am a business, career and personal development coach, specialising in working with ambitious women who want to achieve their full potential: to achieve success and happiness in both their career/business and personal lives, and do so with a healthy work-life balance .

If you're a busy, ambitious woman who feels you could get more out of life, your career or your business, who's not feeling as confident as others might think, or is feeling overwhelmed and struggling with a poor work-life balance, I'm here to help you.

Women think differently to men. We face, and place on ourselves, different expectations – particularly once we’ve had children. The feeling that we are not good enough, that we “should” do it ALL – at work, at home, with our family, is real, and leaves many of us working ourselves to the bone, with an unhealthy and unhappy work-life balance.

The struggle for confidence, even among the brightest and most able women, is a real one, and it is this lack of confidence and self-belief that frequently leaves women feeling "stuck", as they try to develop, grow or make changes to their businesses, careers, family life or the balance between them.

This lack of confidence shows up in so many ways: apart from the way we feel, we find ourselves unable to delegate, procrastinating and finding it difficult to make decisions, or saying “yes” more often than they really want to, with too much to do as a result.

All this stops even the brightest, most successful and ambitious of women from moving forward, tackling problems and making changes that would bring them more success and greater happiness.

What I can help you with

Through coaching, I am able to help you:

  • Build confidence and feel you really are "good enough" to achieve the things you want in your work and your life
  • Get back in control of your work-life balance
  • Make changes to your career that fit well with your family and financial priorities as well as your need for fulfilment in your working life
  • Develop and grow your career, personal or business performance
  • Improve your overall confidence, self-belief and happiness
  • Identify and develop goals for your business or in your personal life (or both!) that will bring you greater success and happiness in the areas you want to improve
  • Deal with new challenges and complexities that a change in your work or family circumstances is bringing
  • Make decisions more confidently and quickly
  • Tackle and get "unstuck" with a work or family issue that's draining your time, energy or emotions.
  • Start your own business successfully, by working with you not only on your business goals and the action plan needed to get going, but also by helping you face your fears about failing or not being good enough to achieve what you really want.

What it is like working with me

This is what to expect:

  • A down to earth, practical and straight-talking approach
  • To be challenged and taken out of your comfort zone
  • To work deeply (not just on the surface), so you make really transformational changes that will last
  • Absolute honesty: about the good, the bad and the ugly
  • Unconditional support and belief from me, even when you’re not sure you’d support and believe in yourself
  • Complete confidentiality - a safe haven to be honest about how you feel, what you want and what you're afraid of.
  • Coffee, coffee and more coffee (or tea. I promise there will be biscuits too)
  • Plenty of proven exercises and approaches based in positive psychology
  • The unexpected, including deeply thought-provoking questions and creative exercises (don’t worry no leotards required!)

But please don't expect any of the following:

  • Anything in any way hippy, trendy, woo-woo, wishy-washy, holistic, spiritual, or alternative
  • To get the results you want if you aren’t prepared to take responsibility and put in the work needed
  • That I live a perfect, problem-free, not-had-a-lifelong-battle-with-my-weight kind of life
  • An agony aunt, who’ll feed you all the answers to your woes
  • A stiff, corporate suited-and-booted executive in high heels
  • Perfection. It doesn’t exist.

I aim to be as flexible as I can in my approach and always try to design each client's coaching programme according to their practical needs as well as the types of goal they want to achieve. Coaching with me can be done face-to-face or over the phone (or via a combination of both), and I offer coaching slots of varying lengths at breakfast times, evenings and weekends as well as during office-hours.

I offer an initial discovery session totally free before you commit to a coaching programme with me. This can take place in person or over the phone and incorporates a mini-coaching session with me as well as giving you the opportunity to find out more about how we'll work together, how coaching works and also gives me the opportunity to find out a bit more about you and your needs so we really can hit the ground running and you can start achieving quickly if you decide to proceed with a coaching programme.

Who I am

I am a certified personal and business coach aged 40-something with two school-aged children, and am a member of the ICF.

Before becoming a coach and running my own business I spent twenty years developing a successful career in marketing and business management and have experienced first-hand the incredible highs, lows and pressures of juggling the demands of a career and family that are so familiar to many women.

Despite looking like I "had it all" I often struggled for confidence underneath, and know exactly how it feels to think everything I'd achieved was down to luck, and would surely fall apart at any minute.

You'll find more about me, and how my own need to do something about my work-life balance led to a pretty major career change story of my own, on my website.


I offer both phone and in-person coaching. My coaching practice is conveniently based within half an hour of Leicester, Derby, Birmingham, Nottingham and Burton on Trent and only an hour from Stoke-on-Trent, Northampton and Coventry. I work with clients from throughout the Midlands.

Sound like we might be a good fit? Please get in touch for a chat to start the ball rolling. I'd love to hear from you.

Training, qualifications & experience

  • Certified personal and business coach, having trained with Barefoot Coaching on an ICF accredited coach training programme.
  • Member of the ICF (International Coach Federation)
  • Currently studying for Post Graduate Certificate in Personal and Business Coaching with the University of Chester
  • Twenty years in marketing and business management, culminating in two years as Managing Director of a well-known UK retailer.
  • A period of post-natal depression
  • A significant career-change of my own
  • An imperfect life, but a hugely positive and energetic attitude to living

Other areas of coaching I deal with

Maternity Coaching
Business Start-Up Coaching
Self-Esteem Coaching


Fees vary depending on the nature and location of coaching. Programme lengths are usually from three to six months, depending on the goals you are looking to achieve. A typical five to six month coaching programme to improve your confidence costs from £99 per month. There's more information on my website.

I recognise that talking about the money is often the hardest part to approach when you talk to a coach for the first time. I will give you a quote for your programme based on your specific requirements after we've held our initial, free discovery session, but I'm really happy to talk about ball park figures before we even get that far if you give me a call for an informal chat.

Swadlincote, DE12 7PS

Type of session

Online life coaching: No
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: No
Other languages: None


Coaching Sessions available from 7.30am to 8.30pm weekdays. Weekend sessions also available - please contact me for current weekend availability.

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