Impeccable You Ltd - Richard Birks

Impeccable You Ltd - Richard Birks


07522165972 / 07522165972

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07522165972 / 07522165972

About us

Impeccable You: helping you maximise potential and achieve goals.

Impeccable You is a coaching practice based in London. Richard Birks, its founder, is a professional coach who wants to help others develop a more resourceful mindset so that they are better equipped to make the right choices and achieve their desired goals - long after the coaching relationship comes to an end.

The Coaching Process: At a Glance

Impeccable You: Coaching at a Glance

The outer layer is about you - the big cogs of the wheel:

  • Fulfilment: What do you want?
  • Choices: What will you choose to achieve fulfilment?
  • Experience: What are you learning or experiencing from the choices you are making?

The inner layer is the coach-client relationship, which contains the small cogs that help get the big cogs moving. Once explored it will propel you forward towards fulfilment and enable you to become more resourceful in the process.

The inner layer contains the following:

  • Values: What makes you tick?
  • Goals: What is the desired result and how will it be measured?
  • Perspectives: What are the various options or perspectives that will move you forward?
  • Action: An activity that will move you closer to your goal.
  • Accountability: To be held responsible for taking action and moving towards fulfilment.

By making the right choices and by experiencing the positive impact of those choices, you will move closer to achieving your goal.

The Value of Coaching

Achieving goals is important, but understanding how the goal was achieved and how you can do it again and again is the real milestone.  

In this way, the value of coaching doesn't live only in the 'doing' - completing a goal and reaching milestones, but also in the 'being' - the psychological learning that occurs when navigating your way towards your goal.

It's the doing and being combined which develops a resourceful mindset.

The coaching sessions are just the foundations. The real transformation happens between sessions through accountability of set goals and the increased self-awareness that occurs from achieving your goals.

A more resourceful mindset facilitates a behavioural change which is sustained long after the coaching ends.

Training, qualifications & experience

Training and Qualifications

Richard completed professional training from the highly regarded coaching school, The Coaches Training Institute (CTI) and one of the few training institutes recognised by the only global independent credentialing program for coach practitioners - International Coach Federation (ICF). The training qualified Richard to become a member of the ICF.

Richard's coaching practice is based upon the CTI's principles of Co-Active Coaching. Co-Active coaches are trained to express Co-Active principles in a professional context in service of another person’s growth and success.

The “Co” in Co-Active suggests relationship, connection and collaboration. Thus, the “Co” in us is curious, listens deeply, hears nuance, holds space for others, intuits and nurtures.

The “Active” in Co-Active stands for power, direction, action and manifestation. So, the “Active” in us is courageous, has clarity and conviction, takes charge and achieves goals.

As a CTI trained coach, Richard brings to the table the training, skills, and competency to facilitate personal development and professional growth.


A former Head of Media at a global market leader in public relations solutions.

During his 17-year career, he both led and coached teams across EMEA and India, and was also responsible for product management. Richard is well-versed in:

  • Coaching and performance management
  • Team building, training and leadership
  • Identifying talent and mentoring fast-track employees?
  • P&L responsibility
  • Strategic / Conceptual Selling (Miller Heiman)
  • Troubleshooting and problem resolution
  • New initiatives and program delivery

It was during his time in a large organisation that he realised that a company's most valuable asset is its people.

Protecting or developing a company's culture through investment in learning and development is paramount.

Richard's mission is to shine a light on this valuable asset and bring fulfilment back into people's lives - to individuals both in the corporate world and outside of it.

Photos & videos

  • Impeccable You: What is Coaching?
  • Impeccable You Ltd
  • ICF Member


Coaching programmes are tailor-made, along with the fees, for each client during the complimentary sample session. Typically, the programme length is initially a minimum of 4 months and includes:

  • 8 sessions
  • 9 hours of coaching (the Discovery Session is a double session)
  • Unlimited email access
  • "Just In Time” coaching as needed (10 minute calls)
  • Discovery Session summary document

Further information

For a free sample session to find out how coaching can benefit you, please contact Richard:

Bromley, BR1

Type of session

Online life coaching: Yes
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: Unspecified
Other languages: None


Mon - Fri 08:00 - 18:00 Flexibility available in the evenings Mon - Fri.

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