Anna-Marie Watson (ACC) - Reach For More.

Anna-Marie Watson (ACC) - Reach For More.

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01225681898 / 07711366712

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01225681898 / 07711366712

About me

I craft industrious and dynamic partnerships with professional clients through a personalised performance coaching process. Every client experience is individually tailored to accommodate personal preference, purpose and desired outcomes. The two universal threads frequently observed by clients is a deep inner resolve to achieve more in their lives and a solid commitment to invest necessary resources to shape a successful future.

Our coaching partnership together draws on areas of knowledge and skills from performance psychology, neuroscience, NLP, positive psychology, mindfulness and behaviour modelling. I initially developed my valuable coaching experience from my military career, and then further advanced my knowledge working on a variety of international multi-cultural learning and development projects.

My core ethos is reflected through my consultancy business Reach for More. where I believe improving yourself is an all round experience and accordingly sets herself demanding physical challenges. In the last two years I have qualified twice for the 70.3 IRONMAN World Championships, placed second in Marathon des Sables 2015 and consistently achieve podium places in ultra distance races. I look forward to starting our transformational coaching journey together to Reach for More. in your work and life.

How will you lock and unleash your true potential today?


"Anna-Marie is a phenomenal coach, who with her sensitive and yet analytical questions managed to help me discover myself to a deeper and deeper level. She helped me to sort my thoughts and then see clearly what I was hiding from myself, and she did it with the greatest respect and giving me room and time throughout the process"
Tanya, Hospitality Sector

"I was incredibly sceptical about what coaching and mentoring could really do for me and how much I would really learn about myself that I hadn't already learnt after 16 years in the Army. Little did I know that, as a result of Anna-Marie's facilitation and insightful questioning, I would be empowered to completely change the direction in which my life was heading, leave my job, sell almost all of my worldly possessions, go travelling for 6 months and take the steps I needed to start living the life I had always dreamt about" Monica, Learning & Development Consultant

"Anna-Marie's use of silence is inspiring and helps create space to explore and understand more deeply what we are thinking. With Anna Marie I feel supported helping me move forward, to be honest and accountable to myself. A cheerleader in every way" Andrew, Programme Manager

"I found Anna-Marie to be highly focussed, dedicated, yet flexible in her approach. This coupled with her attentive listening style ensures she always comes up with the right questions that enable you to think your way to your own best answers. Thank you Anna-Marie!” Tim, Business Growth Coach

Training, qualifications & experience

I have been at the forefront of leadership and personal development for over seventeen years working with high performing individuals and teams across five continents. I served in the British Army for nine years deploying on three operational tours and have worked in a range of challenging environments. I initially developed valuable coaching experience from my successful military career, and then further advanced my knowledge working on a variety of international multi-cultural learning and development projects.


Postgraduate Certificate in Applied Coaching (Merit) - University of Derby
Certificate in Professional Coaching Skills (ICF Accredited Coach Training Program Part 2) - The Performance Solutions
NLP Master Practitioner
Certified Practitioner of Time Line Therapy
Accredited Analytic-Network Coach (Simon Western)
Accredited mBraining Coach
Mental Health First Aid Certificate
Advanced Diploma Nutrition - The Royal Society for the Promotion of Health
Masters in Teaching - University of Sydney
APMP Qualification - Association for Project Management
Energy Freedom Technique (Level One) - Association for the Advancement of Meridian Energy Techniques

Profile Tools

Certified in Extended DISC Behaviour Profile Tool
Certified Inventory Work Attitudes & Motivation (iWAM) Profile Tool

Extended DISC® (eDISC®) and Inventory for Work Attitude and Motivation (iWAM®) personal analysis profile tools are an excellent starting point for performance coaching. The information generated from these online self-assessments creates a combination of visual aids and descriptors to highlight key areas, promote discussion and encourage reflective practice. The main benefits are discovered during a facilitated coaching session working with a professionally accredited eDISC® or iWAM® coach. Information is deconstructed through powerful questions to promote clarity on work-based opportunities, areas for development, current stressors and ensures the performance coaching process is transformational and improves performance.

Professional Associations

Associate Certified Coach (ACC) of International Coach Federation (since 2011) - Co-leader of the Executive and Leadership Coaching Communities of Practice (since 2016). Previously held Board Secretary role in United Arab Emirates (2011/12) & Saudi Arabia (2013/14).

Associate Member of Chartered Institute of Personnel & Development (since 2001).

Professional Member of Association for Neuro-Linguistic Programming (since 2011).

Photos & videos

  • Performance Coach & Endurance Athlete - Anna-Marie
  • Walking & Talking Works Wonders
  • Coaching World - International Coach Federation


My door is always open to arrange our introductory free exploratory session (40 mins), meet virtually, chat over coffee or meet in person for a walk in the great outdoors, whether it’s to change the direction of your life, discuss a new venture, provide a listening ear, give a boost of motivation or facilitate team building or leadership training to up-skill or improve performance.

We initially scope our coaching partnership and discuss your level of financial investment in relation to your objectives, challenges and transformational developmental areas that have been identified. I look forward to hearing from you, crafting a unique coaching partnership together and unlocking your potential to achieve sustainable peak performance.

Further information

Walking & Talking Sessions

I developed the basic concept of "Walking & Talking" performance coaching from observations of transformational change in clients during trekking expeditions in Nepal and the UK. Further personal research into areas of academic neuro-science and behavioural management provided scientific evidence to support improved cognitive function through kinesthetic action. The combination of physical movement, different environment and mental exploration creates an immensely different state, then subsequent outcomes.

"Walking is man's best medicine" - Hippocrates

"Walking & Talking" sessions can be a lunchtime urban adventure, a wander along the Avon Valley canal, an exploration of the Cotswolds Way, further afield into the mountains of South Wales or an overseas venture. I have the following outdoor recognised National qualifications to support all of these options:

Mountain Leader (Assessment) Summer

British Mountaineering Council - Member

High Peak Wilderness First Aid Leader Module (40 hours)

Over the last ten years I have lead expeditions in the UK, Europe and further afield in Ecuador, Morocco, Nepal and South East Asia. The world is your oyster. Where do you want to go?

Trowbridge, BA14

Type of session

Online life coaching: No
Telephone life coaching: Yes
Face to face life coaching: Yes

Practical details

Sign language: No
Other languages: None


Flexibility is key to maintain a work-life balance that works for you. Be in touch to discuss available times & I'm sure our schedules will align to accommodate our coaching partnership.

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