List B: Conditions for which evidence could be sought

Aches and Pains
Acid Indigestion
Acidity, Stomach Acne
Allergic Rhinitis
Alopecia (Hair Loss)
Anxiety
Arthritic Pain
Athlete's Foot
Backache
Back Pain
Bacterial Vaginosis, BV
Bedwetting
Bronchial Congestion
Bunion
Calluses
Candida
Catarrh
Chilblains
Circulatory Problems, Local or Minor [c.f. Poor Circulation]
Cold
Cholesterol, High
Chronic Fatigue Syndrome (Formerly ME)
Colic
Concentration
Confidence
Constipation
Conjunctivitis
Cough 
Cramp
Cystitis
Dandruff
Dental Pain
Dermatitis
Diarrhoea, Acute
Diet, Trouble Sticking to [c.f. Obesity] 
Digestion Problems
Dyspepsia
Earache
Eczema
Eczema, Stress-related
Emotional Problems
Enuresis (Bedwetting)
Erection, Improved
Erection Problems, Temporary; Erectile Dysfunction, Temporary [c.f. Impotence, Erection Problems, Erectile Dysfunction] 
Fears
Feeling Down or Feeling Blue [c.f. Depression] 
Fever
Fibromyalgia (Fibrositis)
Flatulence
Fluid Retention
Foot Odour
Frozen Shoulder
Gastric Reflux
Gastroenteritis
Gingivitis
Glue Ear
Grief
Guilt
Haematoma
Haemorrhoids
Halitosis
Hayfever
Headaches
Heartburn
Herpes Simplex
Hoarseness
Impetigo
Indigestion
Indigestion, Nervous
Inflammation
Influenza
Insomnia
Irritable Bowel Syndrome, IBS
Joint Pains
Jumpy
Lethargy
Libido, Low
Lumbago
Menopause Menstrual Pain Migraine Headache [c.f. Migraine] 
Motion Sickness
Mouth Ulcers
Muscle Spasms
Muscle Tension
Nailbiting 
Nails, Fungal infections
Nappy Rash
Nausea
Neck Ache
Neuralgia
Numbness
Panic Attack
Period Pain
Phobias
Piles
Pins and Needles
Pre-menstrual Tension or Pre-menstrual Syndrome
Relationship Problems
Relax, Inability to
Rheumatic Pain
Rheumatism
Ringworm
Sexual Counselling
Sciatica
Sinuses, Congested
Sinusitis
Skin Problems [c.f. Psoriasis]
Skin Problems, Stress-related
Sleep, Trouble Getting to
Sleeplessness, Intermittent
Smoking Cessation
Snoring
Spasms
Sports Injuries, Minor
Stammering
Stomach, Upset Stress
Tension
Tiredness 
Thrush, Vaginal [c.f. Thrush, Oral]
Travel Sickness
Verrucae
Water Retention
Warts
Wind

Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.

Useful Resources

• CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
• List A  – Conditions for which suitably qualified medical advice should be sought.