List A: Conditions to seek suitably qualified medical advice
Addictions
Alcoholism (Dependence)
Age related Macular Degeneration, AMD
Anaemia
Angina
Anorexia
Arthritis [c.f. Arthritic Pain]
Asthma
Attention Deficit Hyperactivity Disorder, ADHD
Autism
Blood Pressure, High
Bronchitis
Bulimia
Cancer
Cataracts
Crohn’s Disease
Circulation, Poor [c.f. Circulatory Problems]
Chronic Obstructive Airway Disease, COAD
Compulsions
Depression [c.f. Feeling Down or Feeling Blue]
Diabetes
Diverticulitis
Dizziness
Drowsiness
Drug Addiction (Substance Abuse)
Ear Disorders, Serious
Eating Disorders
Emphysema
Epilepsy
Erection Problems or Erectile Dysfunction [c.f. Temporary Erection Problems, Temporary Erectile Dysfunction]
Eye Disorders, Serious
Fibroids
Fits
Frigidity
Gall Bladder Disorder
Gall Stones
Genito-Urinary Disorders
Glaucoma
Gout
Hiatus Hernia
Heart Disease
Herpes Zoster (Shingles)
Human Immunodeficiency Virus, HIV
Hypertension Impotence [c.f. Temporary Erection Problems, Temporary Erectile Dysfunction]
Infectious diseases
Infertility [c.f. Sexual Counselling]
Insomnia, Chronic
Jaw Joint Dysfunction
Kidney Disorders
Learning Difficulties
Leukaemia
Malignant Diseases
Mania
Multiple Sclerosis, MS
Malaria
Memory problems or Memory Lapses
Menopausal Symptoms
Menstruation, Regulation of
Metabolic Diseases
Migraine [c.f. Migraine Headaches]
Muscular Dystrophy
Myopathy
Obesity [c.f. Diet, Trouble Sticking to]
Obsessions
Obsessive Compulsive Disorder, OCD
Osteoporosis
Overdose
Pancreastitis Paralysis
Parkinson’s Disease
Prostate Problems
Psoriasis [c.f. Skin Problems]
Psychosis
Polycystic Ovary Syndrome
Respiratory Diseases
Schizophrenia
‘Senility’
Sexually Transmitted Diseases
Skin Disorders, Serious
Spinal Injuries
Stroke
Suicidal thoughts
Thrush, Oral [c.f. Thrush, Vaginal]
Tonsillitis
Tuberculosis
Ulcer, Gastric
Under-eating
Whiplash
Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.
Useful Resources
- CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
- List B – Conditions for which evidence could be sought.