According to the British Association of Aesthetic Plastic Surgeons (BAAPS), the most popular procedure for men is the rhinoplasty, otherwise known as a nose-job. 1,043 were carried out on men in 2011, which is a 5% rise on the previous year.
The male tummy tuck is currently the fastest growing cosmetic surgery procedure in the UK, suggesting that many men are choosing the quick-fix over hard work in the gym.
Cosmetic surgery is fast becoming common place with male celebrities like Wayne Rooney, who recently had a hair transplant, and face-lift fanatic Boris Becker – only serving to fuel the rush to operating table.
One surgery-advocate, 21-year-old Billy Brandham from Luton, defended his £2,000 breast reduction by saying: “For nearly a year I had played football and worked relentlessly on an American body-sculpting programme called P90X. It started to get really embarrassing. I wasn’t able to wear a T-shirt without people noticing. People haven’t noticed the changes much. I think it was just a ‘me’ thing – something I had to do. Something I had to do to feel better.”
The number of male breast reduction procedures have increased by 7% since 2010. Treatments are becoming cheaper and more widely available, which experts believe may be attributing to the rise in popularity.
With increasing exposure to unattainable ideals, like David Beckham’s rippling torso in the Armani underwear campaign, men are losing confidence in their body image and expectations are rising.
Cosmetic surgery is expensive and comes with a plethora of risks. Always think carefully before choosing to alter your body surgically. A life coach can help you find other ways to improve your self-confidence, from working out an exercise plan to helping you build your self-esteem. To find out more about how a life coach can help you, visit Life Coach Areas. To find a life coach specialising in healthy living or self-confidence, use our life coach search tool.
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