According to the British Association of Aesthetic Plastic Surgeons (BAAPS), the most popular procedure for men is the rhinoplasty, otherwise known as a nose-job. 1,043 were carried out on men in 2011, which is a 5% rise on the previous year.
The male tummy tuck is currently the fastest growing cosmetic surgery procedure in the UK, suggesting that many men are choosing the quick-fix over hard work in the gym.
Cosmetic surgery is fast becoming common place with male celebrities like Wayne Rooney, who recently had a hair transplant, and face-lift fanatic Boris Becker – only serving to fuel the rush to operating table.
One surgery-advocate, 21-year-old Billy Brandham from Luton, defended his £2,000 breast reduction by saying: “For nearly a year I had played football and worked relentlessly on an American body-sculpting programme called P90X. It...